Open Rates are Dead! Email Marketing is changing | #023 Claus Lauter

Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands

In this episode of the Ecommerce Coffee Break, I talk about the coming changes to email marketing due to the iOS 15 Mail Privacy Protection updates.
Apple's iOS 15 update removes the open rate metric from email marketing, which will fundamentally change how email marketing is done. The old ways of doing things need to be unlearned.
In its push for privacy, which started with its iOS 14.5 app tracking update, Apple’s upcoming iOS 15 update will introduce Mail Privacy Protection, which will make it harder for marketers to get data related to Apple users’ email behaviors.
On the Show Today You’ll Learn:

• What changes are coming to iOS15
• The impact of the new Mail Privacy Protection
• Which metrics will become important
• What to implement into your email marketing
• And more!

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