Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Conteúdo fornecido por DTC Newsletter and Podcast and DTC Newsletter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTC Newsletter and Podcast and DTC Newsletter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Parecido com DTC Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Ep 460: How to Craft Winning Q4 Sales Ads with Pilothouse’s Socials Team | AKNF
Manage episode 452629440 series 2899866
Conteúdo fornecido por DTC Newsletter and Podcast and DTC Newsletter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTC Newsletter and Podcast and DTC Newsletter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse’s social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads.
Key Takeaways:
Creative Variety Matters: Balance raw CGC with polished brand imagery to address every awareness stage.
Urgency Wins: First impressions count. Optimize the first second of your video and use countdowns to drive action.
Landing Pages Are Key: Simplify the buyer journey with deal-specific pages and clear CTAs.
Discover how to test, iterate, and keep your campaigns fresh during Black Friday and beyond. From quirky creative ideas to catalog ad best practices, this episode delivers actionable insights for DTC marketers.
Topics Discussed:
The pros and cons of avoiding sales in your growth phase.
How to diversify creative for different stages of customer awareness.
Why catalog ads deserve a prominent spot in your strategy.
The magic of reusing old high-performing ads with new overlays.
Ready to make your ads stand out this Q4? Tune in for expert advice and actionable tactics.
Timestamps:
0:00 Introduction to Great Sales Ads
2:15 Diversifying Creative for BFCM Success
4:40 The Psychology of Running Sales
7:00 Types of Creative: CGC to Branded Content
11:30 Using Last-Minute Urgency in Creative
14:20 Optimizing Landing Pages for High Conversion
17:45 Testing and Rotating Past Winning Ads
20:00 Effective Use of Catalog Ads
23:00 Adding Urgency: Countdown Timers and Last Chance Creative
27:45 Dot Style Ads: Capturing Attention with Design
Hashtags:
#DTCMarketing
#EcommerceTips
#BlackFridayAds
#SalesStrategies
#CreativeAds
#MetaAds
#HolidayMarketing
#AdCreativeTips
#PerformanceMarketing
#DigitalAdvertising
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
550 episódios
Compartilhar
Manage episode 452629440 series 2899866
Conteúdo fornecido por DTC Newsletter and Podcast and DTC Newsletter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTC Newsletter and Podcast and DTC Newsletter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where we focus on practical tactics for scaling your DTC business. This week, Eric Dyck is joined by Pilothouse’s social team—Taylor Cain, Aves, and Jacob—to dive into the strategies that power top-performing Q4 sales ads.
Key Takeaways:
Creative Variety Matters: Balance raw CGC with polished brand imagery to address every awareness stage.
Urgency Wins: First impressions count. Optimize the first second of your video and use countdowns to drive action.
Landing Pages Are Key: Simplify the buyer journey with deal-specific pages and clear CTAs.
Discover how to test, iterate, and keep your campaigns fresh during Black Friday and beyond. From quirky creative ideas to catalog ad best practices, this episode delivers actionable insights for DTC marketers.
Topics Discussed:
The pros and cons of avoiding sales in your growth phase.
How to diversify creative for different stages of customer awareness.
Why catalog ads deserve a prominent spot in your strategy.
The magic of reusing old high-performing ads with new overlays.
Ready to make your ads stand out this Q4? Tune in for expert advice and actionable tactics.
Timestamps:
0:00 Introduction to Great Sales Ads
2:15 Diversifying Creative for BFCM Success
4:40 The Psychology of Running Sales
7:00 Types of Creative: CGC to Branded Content
11:30 Using Last-Minute Urgency in Creative
14:20 Optimizing Landing Pages for High Conversion
17:45 Testing and Rotating Past Winning Ads
20:00 Effective Use of Catalog Ads
23:00 Adding Urgency: Countdown Timers and Last Chance Creative
27:45 Dot Style Ads: Capturing Attention with Design
Hashtags:
#DTCMarketing
#EcommerceTips
#BlackFridayAds
#SalesStrategies
#CreativeAds
#MetaAds
#HolidayMarketing
#AdCreativeTips
#PerformanceMarketing
#DigitalAdvertising
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
550 episódios
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Parecido com DTC Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
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Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
