582: 5 Tricks For High Converting Webinars (Pt 1 of 2)

I Love Mortgage Brokering

In this short 10-minute podcast series, Scott shares 5 tricks to make your webinars convert.

In this episode, we will cover:

1. Why the title matters;
2. The 3 I’s: Impact, Intrigue and Interaction;
3. How to include authority;
4. Focus on the problem from their perspective; and
5. 2 different CTA’s you can use to increase your conversions

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In this episode, I'm going to share five tips for creating high-converting webinars. Webinars have been a key part of my work for the last eight years, and I've conducted countless sessions while also taking extensive training on the subject. Whether you're targeting first-time buyers, investment clients, or any other audience, a great webinar is an incredibly powerful way to engage with a large group of people. Webinars can be very useful if you do them right. Come with me as I go over these tips for better meetings that will get more people to participate and lead to sales. This is something you'll definitely want to pay attention to if you're looking to improve your webinar game.

We will focus on:

• Craft compelling titles to boost attendance.
• Use the “three I’s” to engage the audience (Impact, Intrigue and Interaction).
• Highlight negative consequences and offer solutions.
• Focus on sequencing and understanding audience issues.
• Establish authority through case studies.
• Personalized follow up for conversion.
• Storytelling to emphasize consequences and solutions.
• Use “assume close” and “two choice close” for effective sales.