2 Pizza Marketing is a series of conversations with marketers working on small teams to create success, learn from failure, and stay sane. The stories you'll hear are relatable, honest, and packed with solutions to help anyone wading through the mess of marketing at an early-stage company. Episodes launch weekly. Hosted by Melissa Moody (Previous Co-founder and CMO at Gated) and Ashley McGovern (Head of Content at Realync).
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How to Craft Killer Speaker Proposals and Learn How to Present Better with Kristi Fickert (Realync)
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Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all! They discuss: - How to balance brand evangelism at speaking events - How to craft killer speaking proposals - How to reduce onsta…
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Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)
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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: His work at AudiencePlus on the innovative event Goldenhour His newsletter The Lonely Marketer: on the emotional and tangible struggles of be…
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Addressing Toxicity & B2B Marketing Woes with Devin Bramhall (Animalz)
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Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice. And of course, they circle back to marketing, with Devin offering insights i…
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Unleashing Great Video on Fast-Growing B2B Teams with Rayna Van Beuzekom (Commsor)
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We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: "Retention editing" and early days of B2B video The foundational importance of storytelling, authenticity, and building trust in B2B video Wha…
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Pizza Bite: Want to Meet Other Small-Team Marketers?
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Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network. How it works: 1. Sign up 2. Get a matched with a marketer on a monthly basis 3. Meet up with your match and chat all things marketing for 30 minutes It's free! Sign up now: https://matcha.so/c/2p…
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Hacking Productivity as a Small-Team Marketer with Dmitry Shamis (HubSpot)
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Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur. Tune in to hear Dmitry share practical tips on: Systematizing processes for experimentation Tackling random acts of marketing Reminiscing on HubSpot projects Transitioning to solopreneurship Fo…
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Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories. Learn more about Nut T…
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Reviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)
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Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands. — Scotch Tape — Chili Piper — Barstool — Commsor Learn more about Nut Tree: https://nuttr.ee/ Support the Show.…
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Making Software Buying Easier with Reviews, Interactive Demos, Pricing Pages, and Communities with Bobbi Steward (Revyse)
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Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. Plus, they tackle topics…
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Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)
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A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including: How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well Understanding the …
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Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)
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Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss: - The traits of a versatile 'full-stack' marketer - Collaborating with cross-functional teams - Contrasting success metrics …
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Protecting Revenue by Building Your Brand with Elizabeth Hague
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If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode. You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies. She's also on the advisory board of Morning Brew's Learning Center - and a new mom w…
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Building a Social Media Strategy and Supporting the Founder Brand Strategy with Bella Rose Mortel (beehiiv)
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Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. In this episode, learn how to: Nail down your brand's voice Embrace experimentat…
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Marketing to Marketers with Ryan Narod (Mutiny)
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Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: Tapping into the curiosity of m…
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Part One | Building Trust With Your CEO & Alignment on Marketing's Role (with Blame It On Marketing Podcast Hosts)
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The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs. Tune it to hear about: - How to build trust with your CEO - What i…
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Recruiting a First-Time Marketer and Establishing a Marketing Budget from Scratch with Ashley Kent (Clear Start Creative)
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When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. Learn more about: - Building a marketing budget from scratch - Perspectives on the role of a first-time marketing hiring - The …
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Uncovering New Audiences as You Grow with Jesse Friedman (Tremendous)
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Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous. His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: - Reporting directly to founders (both COO and CEO) - Growing into a bigger…
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Roundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & Justuno
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Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storyte…
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Creating Successful Case Studies with Marina Krivonossova (ReTold)
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Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat. Tune into topics like: How to approach creating a case study Should you outsource case study creation? How do you distribute a cas…
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Amping Up Local Presence with Teddy Cheek (The Escape Game)
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Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek. It's an episode packed full of specific ideas for you, on topics such as: Hiring a designer first Creative hyper-local marketing strategies (incuding OOH) Their hand-created Digital Diagnostic Score, which blends their loc…
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Building Brand Partnerships and Influencer Marketing Campaigns with Jaclyn Fried (Pvolve)
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How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve. In this episode, you'll learn: How Pvolve started off as a seven-person team How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston How you…
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Pizza Slices: Landing a Sponsorship With Chili Piper!
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In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper. Ashley talks about: 1. The journey to landing a partner with one of the most recognized B2B brands 2. The decision behind monetizing 2 Pizza Marketing 3. How Melissa and Ashley structure their ad proposal for potential spon…
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Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)
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Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers. He and host Melissa Moody chat about: The fundamentals of positioning for fast growing tech companies (and everyone el…
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Integrating PR into Your Marketing Efforts with Stephen Karaolis (Pear the Agency)
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Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about: why early stage marketr…
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Repurposing Your Content More Effectively with Jay Desai (Founder of SummarAIze)
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Ashley McGovern talks to Jay Desai about his roles at Captivate Talent and Summarize, and as the co-host of the Rocket Fuel podcast. Jay's experiences led him to create SummarAIze to automate the sometimes tedious process of repurposing audio content into multiple formats. Learn more about Nut Tree: https://nuttr.ee/ Support the Show.…
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Delivering Mission-based Marketing with Alex Schulte (Climate Film Fest NYC)
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Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including: Finding the between delegating and owning things so they don't drop Alex's newest project: Climate Film Fest NYC Why marketers decide to get involved in a …
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Finding Your Way through a Pivot with Connor Kunz (CareSwitch)
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In this follow-up episode to "Navigating a Pivot", Careswitch Head of Growth Connor Kunz shares the outcome of the pivot he was working on - alongside Melissa Moody's pivot recap from her time at Gated. You're going to hear the two discuss the nitty-gritty of what it looks like: when you pivot to an entirely new sales model when you pivot to a new …
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Building from 0 to Awesome in 60 Days with Adam Shaw (Marketing For Founders)
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So many marketers find themselves as the first marketer... or even the first everything at a startup. Adam Shaw, expert marketing consultant, has recently started Marketing for Founders (marketingforfounders.com) and will share the lessons he's learned in playing the early-stage marketing role - and helping others do the same. Host Melissa Moody an…
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Qualifying Companies When You're Job Searching (Pizza Bite)
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Join hosts Melissa Moody and Ashley McGovern as they tackle the tough question: How do you really know if a company is right for you as a job seeker? In this episode, they share personal insights and experiences that go beyond the surface. Warning: It gets personal. Support the Show.Por Melissa Moody, Ashley McGovern
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Spotting Killer Campaigns on Black Friday (Pizza Bite)
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Hosts Melissa Moody and Ashley McGovern talk about their favorite 2023 Black Friday marketing campaigns from: - Beis - Patagonia - Katelyn Bourgoin Support the Show.Por Melissa Moody, Ashley McGovern
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Creating BOFU Content the Right Way with Lashay Lewis (Authority Plug)
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Are you creating the right bottom of funnel content? Fact check yourself with today's episode which features the wonderful Lashay Lewis, Founder of Authority Plug. Lashay tells host Ashley McGovern about: - Her approach to creating bottom of funnel content - How to use her content marketing dashboard to consolidate content - Why feature mapping is …
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Nailing Those First 90 Days as Marketing Leader with Mark Huber (UserEvidence)
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Melissa's been waiting a while to share this guest with you: Mark Huber, current VP of Marketing at UserEvidence and previously at Metadata. You may know him from his marvelous podcast Demand Gen U, and he's here to share some real talk about what the first 90 days as a startup marketing leader should look like, looks like in reality, and means for…
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Using ChatGPT for Content Marketing with Tom Winter (SEOwind)
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If you're overwhelmed with AI, tune into this episode to hear practical ways to start using it for content marketing purposes. Tom Winter, Founder of AI Writer at SEOwind, will convince you the important of AI in writing and why it's not going to go away. Tom chats with host Ashley McGovern about: - Misconceptions with AI and writing - Easy ways to…
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Exploring the Rapid Growth of AI Images and Midjourney with Drew Brucker
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Melissa welcomes back expert marketer and AI consultant Drew Brucker to the show to dive into Generative A.I. images and how 2 Pizza Marketers can shift from seeing the field as "extra" and more as a way to make their roles successful. Listen to find out where YOU fall in the three stages of AI adoption: tourist, commuter, or local. Hear use cases …
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Rethinking Event Strategy & Attendance in 2024 with Corrina Owens and Jane Serra | Crossover Episode
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We have a bonus episode in store for you to kick off season three. In this mash-up of female, mostly-B2B podcast hosts - you'll hear from Melissa Moody (2 Pizza Marketing), Jane Serra (Women in B2B Marketing), and Corrina Owens (Direct - with Corrina and Taylor). We recap how we met at the recent GTM 2023 event from Pavilion and all of our learning…
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Building Your Newsletter to Over 21k Subscribers with Tara Robertson (Chili Piper)
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Welcome back to the show, folks! Ashley kicks off season three with Tara Robertson, Head of Demand Generation at Chili Piper. They chat all about newsletter writing and their recent meetup at MarketingLand. Tune into the quick chat for some practical tips you can implement tomorrow. Listen to Demand Gen Chat: https://www.chilipiper.com/resources/po…
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Breaking the Event Mold at Marketingland 2023 w/ Ashley McGovern (Pizza Bite)
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What do you get when you combine Disney + an EDM festival + a conference? MarketingLand. Host Ashley shares her recap of the first MarketingLand conference put on by WorkWeek and The Marketing Millennials. Support the Show.
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Recapping Pavilion's GTM 2023 Event w/ Melissa Moody (Pizza Bite)
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Your hosts Melissa and Ashley have been enjoying this fall's Event Season to the max. On this short Pizza Bite episode, hear about the recent event in Nashville - GTM 2023, put on by Pavilion. Designed for execs in all go-to-market functions, it was an awesome event with notable keynotes from folks like KD Dorsey, Andy Raskin, Irina Novoselsky, and…
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Practicing Design Thinking in Everyday Marketing (Pizza Bite)
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), Melissa goes off the deep-end and shares her favorite design thinking principle - and how you can use it your every day approach. Meet DIVERGENT and CONVERGENT thinking. Tell us how you are going to use it in your day? --- Send in a voice message: https://podcasters.spot…
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Building Events that Drive Revenue with purple cork with Alexa Tapia from Elisity
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Alexa Tapia is getting her career start in all things event strategy. As the Marketing Manager at tech company, Elisity, she's dabbling with event strategy. She shares her event successes, messes and go-to partner for event support (and sanity check): purple cork. Listen in to hear more about how to plan your next successful event.--- Send in a voi…
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Connecting to Your Local Community (Pizza Bite)
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), let's talk about how marketers can stay connected to their local communities in ways such as: joining local membership orgs, looking for local companies to advise, joining into the entrepreneurial ecosystems around you, and going to EVENTS! We're heading to Marketingland…
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Creating Killer Bottom of Funnel Content (Pizza Bite)
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In this Pizza Bite (a short, snackable episode with hosts Melissa and Ashley), we'll dive into Ashley's recent wins in creating bottom-of-funnel content and learn Melissa's favorite way to combine paid media with that #BOFO good stuff. --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Support the Show.…
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Executing an ABM Strategy with Limited Resources and Budget with Corrina Owens of purple cork
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Corrina Owens is the Chief Brand Evangelist at Purple Cork. She gets into the nitty-gritty of account-based marketing. No jargon, just real talk about ABM strategies, finding your strategic groove, and those unforgettable messes/moments that help you define your confidence in your work. --- Send in a voice message: https://podcasters.spotify.com/po…
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Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)
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Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit…
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Knowing When to Experiment and When to Stick to the Marketing Basics with Brooke Janousek
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Brooke Janousek joined host Ashley McGovern to chat about fractional CMOs, marketing experimentation, and her hilarious marketing mess (involving condoms). Brooke is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022. Hear more about her digital nomad Journey on Brooke on the Grow: …
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Using AI as Your Copilot...Not Your Autopilot (Pizza Bite)
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AI this. AI that. AI is everywhere. If you're overwhelmed by the mounts of tools leveraging AI, you're not alone. Melissa and Ashley share practical ways you can use AI as a co-pilot to tackle marketing projects. How are you using AI in practical ways? --- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message Supp…
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Burning the Candle at Both Ends vs. Lighting Up Your Inspiration with Bolaji Oyajide (Demanded Marketing)
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Host Melissa Moody sits down for a conversation with multi-talented and exceedingly thoughtful marketing expert Bolaji Oyajide - Founder of Demanded Marketing and previously at well-known B2B brands including TestBox, Bevy, and Metadata. Bolaji's stories will push you to think about: - How burning the candle at both ends can either leave you burnt …
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Advertising on 2 Pizza Marketing (Pizza Bite)
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Want to get your brand in front of an engaged group of small-team marketers who can be champions for your product that makes them: happier, better at their jobs, or better at life!? Listen to hosts Ashley and Melissa discuss what they look for in the sponsors for this show (yes, they're picky!) and the audience that sponsor brands can reach by part…
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Building Content Pillars & Your Strategic Narrative w/ Mary Keough (Map My Customers)
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Mary Keough sat down with Ashley to chat about content pillars, marketing messes, and a strategic narrative exercise. Mary is Head of Marketing at Map My Customers and documents her career journey on LinkedIn. She's always sharing practical and useful B2B marketing advice ever since Chris Walker encouraged her to—she's the definition of building in…
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Soo... we accidentally launched a website for 2 Pizza Marketing! Well, Melissa got COVID and decided to whip up a website. In all reality, this is a special moment for us, as we are having a marvelous time with guests and new topics in Season 2 and it feels good to make things more official. Listen to Melissa and Ashley explain how it came about, h…
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