Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics: A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula. What makes a good podcast episode? Why Emily has taken a few weeks off from this show. Coming up at the …

An update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. Yo…

Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to brea…

In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means. Robert also revealed some surprising advice on email marketing based on his firm's analysis of five million emails. The episode wraps up with some key tips that financial advisors and all businesses need t…

Mikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some fascinating conversation in this latest episode. Emily and Mikal talked about an array of topics, including: entrepreneurship, problem-solving, branding…

Since the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast. Hosted on Acast. See acast.com/privacy for …

John and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities. Hosted on Acast. See acast.com/privacy for more information.

John Andrews, CEO of Photofy, a community content creation platform, and Emily talk about all things Marketing Post-COVID in this week's episode. This episode has it all: social media advertising, the future of retail, and amazon to eCommerce. See what these two think the future holds for marketing and which tactics have been most successful in the…

What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. Hosted on Acast. See acast.com/privacy for more information.…

Find out why freedom weighting is a powerful way to invest by rewarding freer countries. Watch the video of the conversation on YouTube. Founder Perth Tolle has quantified freedom by country for international investing with her ETF, Life + Liberty Indexes. Perth and Emily Binder discuss the relationships between human rights, economic freedoms, and…

We all love a little “good” in our lives. In this episode, Emily and JJ Ramberg dive into the optimism and simplicity that JJ’s company Goodpods offers to its app users. The app provides users a way to give and get recommendations for podcasts from their friends and fellow app users in a world where podcasting is becoming more and more popular. Emi…

The Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world…

Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, s…

Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a v…

How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a ve…

Amit Dogra is the Chief Experience Officer at Sanctuary Wealth, which reached $10bn in AUA (assets under advisement) within 15 months after its 2018 founding. Sanctuary is a partner owned firm that brings together an elite group of wealth advisors. Amit and Emily Binder talked about Sanctuary's unveiling of their Alexa Skills and what it means for …

Do you know the biggest misconceptions about investing? New York Times best selling author Dr. Daniel Crosby joined Emily Binder to talk about the psychology of money. Many investors are mistaken that success in the markets is about being analytically minded, but it’s actually more about self control. So yes, C.R.E.A.M., but emotion rules cash. Dan…

Guest: Claire Winslow, CEO Best Practice Media discussing an evolving definition of creativity in advertising. Audience segmentation and funnels are the new form of creativity We should not limit the word “creativity” to a traditional definition of coming up with the ideas - it’s more than the ideas because it also involves the technical skill and …

Beetle Moment Marketing Podcast trailer: all about the show, featuring guest voice clips about business, marketing, voice technology, and more. Subscribe free to the show in your favorite podcast app here. Theme music by Audiobrain. Beetles are protein, not fat. It's time to crawl in. :) Hosted on Acast. See acast.com/privacy for more information.…

Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin…

Writing a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought lead…

Guest: Audrey Arbeeny, Founder, CEO and Executive Producer of Audiobrain, a globally recognized leader in sonic branding. Topics: What is sonic branding? Why does it matter? Sonic branding definition: the art and the science that surrounds the strategic development and deployment of a consistent authentic sound experience of a brand. Sonic identity…

How do we design technology that is both smart for business and good for people? This conversation asks questions about our approach for voice and AI, oncoming voice tech issues such as deep fakes, and privacy issues such as data mining by Facebook and other tech companies. Author and keynote speaker Kate O'Neill is known around the world as The Te…

Guest: Amy Hoover Show notes coming soon Hosted on Acast. See acast.com/privacy for more information.

Topics: Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explains The newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time. The two camps regarding wha…

The customer is on their own hero's journey. Brian Roemmele explains what brands need to do to build longterm successful customer relationships. Every brand has an emotional connection to the people who use their products. But some covet it better than others. Brian and I discussed brand narratives and personas, touching on archetypes and Carl Jung…

Guest: Brian Roemmele, "The Oracle of Voice" Echo Buds, Echo Frames, Echo Loop, and more brand new products announced last week will take Alexa to new fields: what does this mean? Brian Roemmele is known as the Oracle of Voice for a reason. Over decades he has predicted so many things that came true. The brilliance of these new products like Echo L…

Guest: Bob Stolzberg, Founder of Voice XP Consider what Amazon might not realize: that brands can use voice as a marketing channel to sell directly to consumers - through Alexa and not with sales going through amazon.com. Think about it. Bob Stolzberg and Emily Binder dug into a great question about where e-commerce is headed: will brands be able t…

Guest: Dani Fava, Director, Institutional Innovation, TD Ameritrade. Voice technology is a powerful medium for a relationship-centric business like wealth management. In fact, one of the Flash Briefings that Dani Fava launched, TD Ameritrade for Advisors, just won the Custodians: Thought Leadership category of the 2019 Wealth Management Industry Aw…

Guest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2. Click here for Part 1 We also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa…

Dave Isbitski, Chief Evangelist, Amazon Alexa, on the power of Alexa for marketing, part 1 of 2. Dave and Emily talked about why voice is a departure from previous technology (leaving Tap, Type, & Swipe - entering Voice First) and how you can harness Alexa to learn more about your customers. Plus: how you can use voice as the ultimate frictionless …

Schools are more likely to teach you "Hot Cross Buns" on the recorder than what Roth IRA is. With one in five students lacking basic financial literacy skills, it is clear that current methods aren’t working. Xipi CEO Christine Concepcion and her co-founders teamed up to create a better way to educate people about their finances. Christine experien…

Guest: Corina Frankie, CEO & Founder of Brand Besties, Certified NLP Practitioner Neuro-Linguistic Programming and Voice Marketing, Communication, and Language Click here to play this podcast in your favorite app Show notes: 02:25 “NLP (Neuro-Linguistic Programming) is collection of practical techniques, skills, and strategies that lead to excellen…

Dave Kemp from Oaktree Products is an expert on hearables, which are smart, wireless in-ear devices such as AirPods. And they’re probably the future of voice, more so than smart speakers. Dave and Emily talked about ambient computing from Alexa to wearables to the connected car. And interestingly we touched on the dire need for curated content to r…

I spoke with Austin-based professional voice actor Melanie Scroggins, Owner of Melanie Scroggins Voiceover. Melanie found me based on my tweets about junk skills (Alexa skills with no content that are squatting on search terms). Her story resonated with me because it opens the door to a larger conversation about how we value and pay talent. For voi…

Guest: Ben Thompkins, National Sales Manager- Pro Sales, Blue Microphones TOPICS: Ben runs professional sales for Blue in North and South America, has been with Blue ten years He handles B2B business, distribution, and educational sales How does Blue differentiate in the microphone industry? Blue’s unique history (very music focused, podcasting has…

Show notes: The 85+ age group is the fastest growing. There are more people 65+ than under age five. This is a huge missed opportunity for brands not talking to the 50+ cohort. 60 million U.S. adults are between age 50-70: lots of spending power Peter Pan syndrome in advertising world Wendi has been in DRTV since 1997 - and it's a lot of selling to…

Guest Phoebe Mroczek of Unbecoming Podcast and New To Topic: Podcasting business Podfading - but the overall mortality rate or “podfade” comes in at a remarkable 50% Unbecoming Podcast New To (Austin) Podcast Emily's Alexa Flash Briefing - Voice Marketing Phoebe Mroczek In the news: Woman to Watch: Phoebe Mroczek 1-click SUBSCRIBE FREE to this podc…

Pricing strategy is a key consideration when selling a product or service. Hear a true story about a bizarre pricing model I encountered and what marketers can learn from it. Topics: 0:50 Network Spinal Analysis (NSA) - recommended by Tony Robbins: "NSA was created by Dr. Donny Epstein in the 1980s. It's deceptively simple yet profoundly effective.…

Katherine Prescott is the Founder & Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising in light of which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Faceb…

How do you capture a brand's audio identity? Emily Binder interviews Brent Barcus of i65 Music based in Nashville. Hosted on Acast. See acast.com/privacy for more information.

Emily Binder interviews Phoebe Ohayon, an Audio Branding Strategist and Audio Designer with a background in audio engineering and branding. Phoebe helps brands prepare for a sound and voice-activated future. With her voice-first audio branding approach, she helps brands and companies who are creating voice experiences and want to use the power of a…

Robert Binder is a Senior Engineer member of the technical staff at the Software Engineering Institute (SEI) of Carnegie Mellon University. He has 43 years of experiencing working in technology on everything from mainframe computers to embedded cyber physical systems, including work in institutions in financial markets in Chicago including the CBOE…

The key idea with micro moment marketing is to embrace the idea that you have but a few seconds to capture the attention of your target consumer. In those brief seconds, brands are challenged to convey a concise message that is relevant to the consumer. Otherwise, they're on to the next article, tweet, or email and you've lost their attention. On a…

Not every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they're still important. Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to access sponsored content or helpful information from a brand. Click here for full show notes. Sp…

What makes a great Flash Briefing? Daniel Hill, creator and host of The Instagram Stories Flash Briefing is our guest. Daniel and Emily Binder, creator and host of Voice Marketing - Daily Beetle Moment Flash Briefing discuss the top five tips for creating a popular Flash Briefing. Why Daniel has the #1 Alexa Skill for search term “Instagram”: “Othe…

My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space. Show notes and timestamps: What is an Antipodean? 01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs? 02:25 Brands are interested invoice but unsure where to start 02:40 Some agencies …

Full show notes and video coming soon! Email marketing Social media Design, graphics, and what works Personalize messaging Keep it simple - black and white can beat flashy design and color Interview with Melanie Touchstone http://touchstonedigitalmarketing.com/ Hosted on Acast. See acast.com/privacy for more information.…

1:30 I want to share this on a Wednesday because it matters 2:20 Skip the weather and generic pleasantries: personalize 2:40 Sample introduction request to Susan 3:02 It’s okay that it’s one-sided sometimes 3:15 Don't sound entitled 3:37 People love the power of saying “no" 4:05 Book: Never Split the Difference by Chris Voss - negotiation (thanks f…

Announcements - what's happening in February 2019 (first two minutes of show): This week I’ll be on Bradley Metrock’s show, This Week in Voice, which should air February 1, 2019 If you’re in Atlanta, come to the Atlanta Interactive Marketing Association (AiMA) event on February 6, where I’m moderating a panel about voice technology with Kesha Willi…