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Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.…
 
After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed…
 
Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit, Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (T…
 
Bourbon’s First Female Taster Peggy Noe Stevens and her talented son Utah help distilleries around the country build their brand through a thousand little gestures. We talk with the duo on trends in the industry, how social helped keep brands connected during the shutdown and the rise of women in bourbon.…
 
Louisville born and bred Steve Higdon took TikTok by storm when he released his short bourbon reviews. We sit down with Steve to learn how his account came to be, where he’s taking his loyal audience next and which bourbon he’d like to crack open this holiday if he had his choice.
 
Just in time for the busy entertaining season, Brittany Young of (@certifiedcelebrator) shares her journey from the moment a Facebook Live feed at Hobby Lobby went viral to building a loyal community and inspiring people to celebrate intentionally (with some sprinkles on top). Hear her tips for connecting with fans and how she likes to work with br…
 
Michelle Mandro, Founder of Wine Country Women, joins to show in honor of International Women’s Day to talk about her work with the women in Wine Country. Over the last five years, Michelle has profiled the successful women in Napa, and Sonoma (and soon Walla Walla and Wilmette) through books and podcast interviews.…
 
Bringing balance between good health and good beers, Mel Fox and Alicia Valenski from @workforyourbeer join the show to talk about their curation of the best brewery taprooms where you can get a workout in. They also discuss how their specific, consistent content buckets have helped their social media growth.…
 
Renowned cookier Lisa He (@borderlandsbakery) joins Michael to talk about baking and decorating the perfect Christmas cookie + her thoughts on video across IG, YouTube, and TikTok. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
 
NYC-based hospitality photographer, cocktail connoisseur, and world traveler Joanna Lin (joanna.lin) joins Michael and Lindsay on the show to talk about her experiences on Instagram, posting frequency, and more. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.…
 
Cooler temps are on the way but that doesn't stop @cooking_with_justin from firing up his grill in Minnesota. Justin joins the show to talk about his love for Tik Tok and the differences between the newest social media app and Instagram. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a r…
 
Denver Restauranteur "Fat Guy" joins the show to talk about his experience in the Denver food scene, his thoughts on influencers, and why he'll never accept a free meal. Follow us! Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com Like this podcast? Leave us a review.
 
How Appetite Appeal Can Help Grow Your Brand On this episode of the Peppered Podcast, we will be discussing Appetite Appeal. Not only is this one of my favorite topics in food and beverage marketing, but it’s a critical component in growing brands. The LOVE of FOOD is one of the strongest human emotions. Food fantasies—anticipating that special mom…
 
Tara-Ann Dugan is the Director of Consumer and Marketplace Insights for the National Pork Board and has more than 12 years of food marketing and research experience, spanning across McDonald’s Corporation, Nielsen, IRI, and Hammacher Schlemmer. She has some great insight not only in the protein category but eating occasions in general. On today’s s…
 
Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the ba…
 
She started as a foodie herself and then turned her passion into a job. Katy Coffield, the founder of Foodie Tribe (@foodietribe), has established a stable of more than a thousand foodie influencers worldwide. Listen in as we talk to Katy about what makes a quality influencer, why she enjoys working with micro-influencers and what she feels makes a…
 
This episode of the Peppered Podcast is with Loren Brill, founder of Sweet Loren’s. Sweet Loren’s is a fast-emerging brand of refrigerated cookie dough—self-described as a clean food company transforming what it means to be convenient and delicious. I love the fact that Sweet Loren’s is extremely indulgent, deliciously sweet —and made with clean, s…
 
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