BevNET and NOSH presents: Community Call, a recurring series of open meetings dedicated to pressing topics impacting food and beverage businesses. Each call tackles a topic impacting the CPG industry, and creates a platform for timely insights, expert advice and community discussion.
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How Do You Find Angel Investors? Perfecting the Pitch and Collaboration to Give Your Business Wings.
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In an environment where venture firms are leaning toward conservatism, businesses are even more dependent on securing growth capital at earlier stages from angel investors. We talk to two seasoned angel investors, Nicole Bruno and Gefen Skolnick, alongside Ruth Berhane-Williams, founder of Equitea, who is actively exploring the angel investment lan…
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Exploring AI in CPG - Applications, Impact, and Opportunity
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Join Melissa Li, investor at Offline Ventures, Brad Avery, senior reporter at BevNET/NOSH, and Peter Barrick, CEO of snack brand Rivalz, as they unravel the intricate world of AI within the consumer packaged goods (CPG) industry. We'll take a look at AI beyond chatbots and image creation and explore how it's revolutionizing the way brands like Riva…
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Conserving Capital - Bob Burke's Tips for Getting More Done with Less
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Bob Burke, a "known to most" CPG consultant and expert in the natural products industry, shares insights on how CPG brands can save money and improve cash flow. He explains strategies for SKU rationalization, strategic trade spending, and recognizing high-return sales opportunities such as Costco, TJX, and private label programs that drive cost out…
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Conserving Capital - Tactics From Ken Sadowsky and Gerry Khermouch
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Industry veterans Gerry Khermouch and Beverage Whisperer Ken Sadowsky share their tips how to tighten business expenditures and improve cash flow. Learn the tactics they recommend for dialing in DSDs, honing in on product-market fit, when to say "no", and how to identify worthwhile growth opportunities.…
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Be Everywhere: Ghia's Billboard Breakthroughs in Out-of-Home Marketing
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Ghia is taking the non-alcoholic market by storm and generating exposure with a thoughtful strategy that includes strategic out of home marketing. Melanie Masarin, CEO & Founder of Ghia, and Tom Shea of Adgile media explain how they decide when and where to put resources, how to track results (yes, it's possible!), tactical tips that help squeeze v…
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Expo West Tips and Tricks From a Top Exhibitor
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Belgian Boys' Anouck Gotlib and Tracy Motz offer insider tips and tricks to help exhibitors have the best Expo West. Hear their strategies on how much and what to sample, creating memorable swag, aligning show goals across departments, nailing booth basics, and navigating the balance between sharing innovation and protecting trade secrets.…
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Expo West: What Gets a Decision Maker's Attention?
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The Fresh Market's Wade Yenny, Goodles, and Pocket's Chocolates join NOSH's managing editor, Monica Watrous on Community Call to share insider tips + tricks on how to attract quality traffic at an expansive show like Expo West. Find out the secret to swag that attendees will be talking about all year long, sampling strategies that will make you unf…
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Succeeding at Fresh Thyme: Insights from Jonathan Lawrence, VP of Center Store
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Fresh Thyme, the midwest chain of natural and organic-focused stores, claims its stake in meeting customers where they are by offering both conventional and natural products, and making better-for-you groceries accessible to all. Jonathan Lawrence, VP Center Store at Fresh Thyme, explains which brands and products have the best opportunity to succe…
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What Do Consumers Want? Exploring Today's Shopper Trends and Buying Behavior with NielsenIQ
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Sherry Frey of NielsenIQ offers exclusive insights into current consumer trends and purchasing habits. Find out why low sodium might be the next big trend, how inflation is impacting consumer behavior, the good news for protein, what exactly clean label means right now, and delve into the influence of GLP-1 weight loss drugs on current consumer pro…
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Community Call: SPINS Shares Top Trends in Beverage, and How Brands Can Innovate Accordingly
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Join Kaitlin Morgan of SPINS shares RTD beverage data during our Community Call, where we'll uncover trends in functionality, sweeteners, and flavor. Discover the key industry indicators shaping the landscape, and delve into the essential themes to understand how brands and entrepreneurs can leverage this data for intelligent innovation. Go to slac…
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Whole Foods Market Shares Smart Strategies and Opportunities For Brand Partners
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AnaMaria Friede, Director of Merchandising, and Brooke Gil, Principal Category Merchant, at Whole Foods Market, shares the latest strategies on how brands can successfully navigate this retailer. We'll local program updates and how brands can take advantage of them, the latest planogram information, what makes a winning pitch, and the CPG trends th…
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From Startup to Scale – How to Achieve Exponential Growth in CPG
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Arnulfo Ventura shares his winning blueprint for achieving exponential growth in CPG, drawing from his own experience as an entrepreneur and in leadership roles at PepsiCo, Califia Farms, Beanfields, and Alter Eco. With a track record of guiding brands to success and facilitating exits for acquired brands, Arnulfo shares insights on preserving foun…
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Dan-O's TikTok Triumph: A Recipe for Social Media Success
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Dan-O's viral TikTok videos transformed the brand from a struggling business to a social media sensation. Learn the straightforward content tactics, algorithm insights, and influencer strategies that exponentially grew the brand's digital presence and sales, proving that sometimes, a little creativity goes a long way.…
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The Power of Limited Time Offers in Fueling Innovation, Building a Consumer Base, and Driving Velocity
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Oliver Buccicone, CEO of Michele's Granola, and Lauren Shafer, Marketing Director of Michele’s Granola, take us behind the scenes on LTOs. Find out how LTOs can be a pipeline for core offerings, open doors and build partnerships, and increase your consumer base. They'll also discuss the tough side of innovation including lifecycle management and sm…
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Private Label, Public Conversation - Candid Insights From a Former Buyer
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Kim Greenfeld, former private label buyer for Whole Foods Market and Trader Joes, joins us to give a behind the scenes look into how to win at the private label game. Find out what kind of innovation gets a buyer's attention, how to protect brand equity, and how to know whether and when the private label game is right for your brand.…
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Crack the Costco Code - Tips For Getting and Staying On-Shelf
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Costco is one of the ultimate club channels for natural CPG. High volumes, targeted consumers, and clean business dealings make this a coveted channel for so many brands, but it's crucial to fully understand expectations and best practices before launching into this retailer. Jeremy Smith from LaunchPad Group breaks down how Costco does business, w…
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Implement and Manage DSDs to Skyrocket Case Sales
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Beverage sales are hugely dependent on DSD networks, but if you don't know how to implement and manage the relationship, your product may be an afterthought to the team. Join Trent Moffat of Gotham Brands and JW Fischer of Nirvana Water for a discussion on what DSDs need to be successful, what you should expect, and how to manage the relationship f…
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Review the SKU with Soom Foods - Brainstorming Velocity
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Soom Foods is well known for their tahini sourced from Ethiopian sesame seeds that produce a smooth and delicious tahini. Soom has a chocolate sku that's not turning as quickly as they think it should, and we're bringing in the experts to troubleshoot. Join Fred Hart of Interact Brands, Adam Levit of Velocity Sales, and Amy Zitelman, founder of Soo…
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Price It Right: A Case Study With Plant Press & Pricing Expert Scott Sanders
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Gross margin and velocity are two of the top indicators for success as a CPG business, and nailing the right price is key in getting both of those dialed in. Ariana Farahani of Plant Press is working on just that and we've called in pricing expert Scott Sanders to dive into a pricing model that accounts for distributor costs and trade spend to prot…
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Will Consumers Pay For Regenerative? Try Leading With This.
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Sara Stender Delaney of Sarilla is committed to using regeneratively grown ingredients in her canned teas, but wants to know how to market them in a way that drives trial and repeat purchases. Tina Owens, Managing Director of the Nutrient Density Alliance, has some brilliant, data backed ideas that directly appeal to human health and wellness. Fun …
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Can you increase Profitability with Sustainability? This Is How Harmless Harvest Does It.
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Environmental, Social, and Governance (ESG) is increasingly important for CPG brands to weave into their business models. Ben Mand and the Harmless Harvest team talk about how they deal with the supply chain issues that come with an agriculture centered product, how to set goals that support business holistically (and what to do when you miss those…
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Gorgie's Tricks of The Trade: Building a Community-First Brand
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What if you build your Community before you even launch your brand? Madi Lieber and Michelle Cordeiro Grant did just that, taking what they learned at Meta, Google, Lively, and Thrillist to the CPG world as they build their beverage brand, Gorgie. Find out how a community-first model can foolproof decision making, and the tactics and strategy they'…
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UNFI's UpNext Program: Guidelines for Success
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UNFI's UpNext program is designed to curate and incubate emerging brands. Aaron May, Senior Manager of the UpNext program, explains their criteria for brand selection, the most common mistakes brands make when starting out with UNFI, and how to directly access the UNFI team for advice and support.
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Future Driven Leadership: How Today's Leaders Are Keeping Teams Connected
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Jason Bronstad of Malk, Ayeshah Abuelhiga of Mason Dixie, and Sean Connor of ForceBrands talk about the future of leadership, current hiring trends, and how to keep teams feeling inspired and connected in today's working environment. They also discuss which positions are in high demand right now, how to prioritize hires that align with business goa…
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How Fly By Jing Catapulted a Condiment Subcategory
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Jing Gao popularized chili crisp with Fly By Jing in grocery retail and transformed Global aisles to include an entire set of the condiment. But, it wasn't easy. Jing talks about how building a DTC audience laid a foundation for retail, why the premium price tag was not only crucial to business health when investment was impossible to secure, but a…
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Omsom's Loud and Proud Journey From DTC to Retail
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Omsom's innovative, personalized, and identity forward approach to digital marketing paved the way for record growth on their foundational DTC platform. Founders Vanessa and Kim Pham discuss the issues they encountered while scaling the business from DTC to brick-and-mortar, and learn the solutions they used to scale distribution nationally with Wh…
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Conquer the C-Store Channel: Step-By-Step
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The convenience store channel is just about the most competitive and expensive you'll find in CPG, but the promise of sky high velocities and an immediate way to reach new customers is undeniably attractive. Andy Steele of Ollipop and BODYARMOR, and Vanessa Walker of NEW YOU BRANDS and La Croix lay out the cost of doing business, when the right tim…
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Almost Everything About Earning PR Has Changed. Here's the Scrappy Strategy that Gets Results.
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Social Media and influencer marketing is just the beginning of how the landscape of earned PR has changed, but Sara Brooks of Goldilocks PR comes to the rescue with years of experience and scrappy strategy that even the most emerging brands can make use of. Sara tells us how to pitch traditional outlets like the New York Times and Wall Street Journ…
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Unforgettable Impact - C4's Brilliant Approach to Field Marketing.
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You won't find a smarter, more experienced, or creative marketing duo than Mari Lee and Katie Geyer of Nutrabolt / C4. Find out how they choose events that support customer acquisition goals, activations that actually drive velocities in store, and a brilliant nugget of wisdom on how to find influencer partners that deeply resonate with your brand.…
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Data and Discipline. The Mastery Behind Biena Snacks' Newest Product Launch.
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When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data t…
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Fundraising Isn’t All Doom and Gloom. Kiva Dickinson and Chuck Cotter Shed Light on What’s Working Right Now.
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Looking for a "how to" on raising venture capital right now? Kiva Dickinson of Selva Ventures and Chuck Cotter of Holland & Hart discuss in detail the factors they use to determine value in potential partnerships, how founders and brands can become outliers that garner investor attention, and how to prevent agreements from being tripped up in the d…
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