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Markéta Kabátová, spoluzakladatelka uLab, exGooglerka a PPC profík, vede podcast s diskuzí o tíživých otázkách marketingového oboru a PPC reklamy. Se svými hosty sdílí výsledky kampaní, zkušenosti, úspěchy i nezdary. Navzájem se motivují a přemýšlejí, kam se posunout a kde vidí budoucnost své práce.
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This is an *almost* daily personal audio journal, I00% unscripted and unedited. There will be ordinary days with small lessons & reflections, as well as accelerated learning projects detailing the insecurities, frustrations, and progress. どうぞ宜しく🙇🏻‍♀️
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CEO BrainFood

Michael Langhout

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CEOs successfully leading growth companies require continual learning, new thinking and a guided approach. CEO BrainFood was created to be a resource and guide for entrepreneur founders and CEOs seeking insights and useful tools to help them build enterprise value, generate higher profits, and develop the talent needed to consistently win at the Great Game of Business.
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Matthijs Metzemaekers, CEO of Carv - Why do it the second time round?- What are you doing differently at Carv vs your previous tech startup projects?- What are you doing in a same or similar way?- When did the …
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2024 in Review: State of Sourcing Being able to find candidates for hard to hire roles - typically 'sourcing' them from the Internet - has been the backbone of the recruiter skills matrix since the early 2000's. There are thousands of people in industry who consider themselves to be 'sourcers' first rather than 'recruiters'. Yet with the rise of Ge…
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US Presidential Election: Implications for TA / HR Perhaps the most significant election on the planet is who our American friends choose to be the next President of the country. Will it be current VP Kamala Harris who offers a continuity programme or will be it be a remarkable return to Donald Trump for a second term? It's an incredible moment and…
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2024 in Review: UK Staffing Market Recruitment has gone through another turbulent year and it's clear that the global staffing market has had one its most challenging years recent times. How has the UK fared, what are the reasons for this and how do we think the prospects will look in 2025 and beyond? - State of UK staffing Marketing- Big agency bo…
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Diversify Your Talent Pipeline with Employee Referrals Employee Referrals are often thought of as 'anti-diversity' because we inevitably recommend people who are most like us. However, are we throwing out the baby with the bathwater if we dismiss ERP as a channel for talent? - State of Employee Referrals - how many people get hired via this method?…
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Brainfood Live On Air - Ep278 - Hiring in the Gulf States in 2024 & Beyond Over the past 24 months there is been no region on the planet more dynamic and exciting than the Gulf. For decades a commodity / resource economy dominated by the Oil industry, in recent years we have seen huge changes at every level of society, government and industry as th…
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Brainfood On Tour - Hiring in Hong Kong in 2024 & Beyond I am in Hong Kong at least once every year (hi Ma) but have never done a focused show on the recruitment and job market in the Fragrant Harbour! Huge amounts of change going in HK, as elsewhere - how is the recruitment market changing and what are the prospects for the future? - State of Hiri…
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Brainfood On Tour - Hiring in Australia in 2024 & Beyond Its been two year since I was last in Australia so it is a welcome return to one of the most unique recruitment markets on the planet. Everything about Australia is simultaneously familiar yet strange and that includes everything you're going to see in recruiting. How has Australia weathered …
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Brainfood On Tour - Hiring in the Thailand in 2024 & Beyond I've been to Thailand a number of times but never long enough to actually speak to a local recruiters on what is going on in this beautiful country. Unfortunately, I don't speak Thai so until Crowdcast manages to do auto translate on the fly, we're going to be speaking with English speakin…
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Hiring Manager Self Serve: How To Can Empower the Line! Centralising recruitment is the default for 'knowledge' based businesses; the opposite is true for every other type of business. If your organisation is a multi-location, moves physical items, has warehouses, and huge diversity of job roles, then chances are you will necessarily have a more de…
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👀 | Nejosobnější podcast Markéty:👉🏻 | Jaké je to být máma a vést firmu?👉🏻 | Co by radila ženám, které plánují děti a zároveň pracovat?🎧 | Poslechněte si podcast, ale tentokrát nečekejte žádné akčních kroky, ani zázračné tipy😉🦄 | Naše socials:🔗 | https://linktr.ee/unicornslab
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EU AI Act: Implications for Recruiters, Talent Acquisition and HR One of the biggest challenges we have in our industry is to stay compliant. In a world where the innovation rate of Artificial Intelligence has long since outstripped anyone's ability to keep on top of it, we're left to seek guidance from legislators which we hope know what they're d…
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Reviewing 'Do More With Less' - Recruitment Efficiency in 2024 Recruiters have been under pressure all year - maybe even longer than that - to 'do more with less'. This means either increase effort or increase efficiency. And given that we are already at 100% capacity with reduced TA teams, the latter is the only option! How have we done - what exa…
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🟡 | Jestli děláte B2B, tak tento rozhovor je pro vás MUST!🟡 | Tom Komárek nasdílel spoustu praktických tipů, jak pracuje s firmami a pomalu je dostává k budování brandu🟡 | A co se dozvíte:👉🏻 | Jaké jsou rozdíly mezi budováním značky u B2B a B2C? 👉🏻 | Kdy by měl B2B začít budovat brand?👉🏻 | Jak vymyslet strategii, co by měla B2B značka komunikovat? …
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Hiring Insights from 1 Million Job Interviews Interview Intelligence is a category which has exploded into industry consciousness over the past 12 months. Employers are finally learning that in order to have hiring success, you have to ensure that your interviewing game is elite. We are finding out some incredible insights in how recruiters and hir…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Maxime Legardez Coquin, CEO of Maki - When did you know you were going to be an entrepreneur?- What are the strengths of a founder coming into a new domain?- Is there a formula for success as a CEO of a fast gr…
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Maternity Returnees: Are Employers Doing Enough (Or Anything At All?) Maternity Leave is a policy most employers have in place, but what about Maternity Return? Most employers seem not to have any policy at all, leaving the experience of returning mothers mainly up to the line management, with predictably variable results! We're going to dive into …
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🟡 | Rozhodli jste se rozšířit pole působnosti do zahraničí a nefunguje vám to podle vašich představ? 🤔🟡 | Lokalizace jsou plné pastí, Markéta v novém podcastu popisuje hned 7 chyb, které v překladech často vídáme. 🟡 | Podívejte se, jestli jste taky neudělali v lokalizaci některou z těchto chyb. 🚫 👉🏻 | Pro více zajímavostí a tipů ze světa PPC nás sl…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Runar Reistrup, CEO of YunoJuno - What are the differences leading a startup / scale up vs a mega corp?- Do the order of the most management skills change with this context?- As a leader, how do you prepare a c…
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NEW GOVERNMENT: WHAT CAN RECRUITERS / HR EXPECT? We'll be over a month since the General Election, in which almost all pollsters predict the Labour Party forming the government with the largest majority since Tony Blair 1997. How radical will this new government be? Are we going to see New Labour 2.0 or as some critics contend, Tory-lite 2.0? Whate…
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HOW TO BUILD A JOB SCRAPER USING PYTHON (AS A NON-CODER!) Friends, you don't need me to tell you that the job market for Talent Acquisition professionals has been in the toilet for the past 18 months. So much so that I have even had to close down the Brainfood Jobs Job Board - for lack of posted jobs! When the competition out there is as fierce as …
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V dnešní epizodě s hostem Ondrou Slámou probíráme: 🟡 | Jak je na tom YouTube v ČR 🟡 | Jak velký je rozdíl oproti televizi 🤔 | Poslechni si celý podcast a dozvíš se plno hodnotných informací! 👉🏻 | Pro více zajímavostí a tipů ze světa PPC nás sleduj! https://linktr.ee/unicornslab
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REAL USE CASES IN RECRUITMENT AUTOMATION: LIVE DEMO Friends, I'm on a mission: industry everywhere is in a race for become AI-enabled, and those that are slow to adopt are going to be outcompeted by those who can now move faster and better. What we've been lacking is real examples of how RPA (Recruitment Process Automation) and AI can really take o…
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HOW TO HIRE A CHIEF PEOPLE OFFICER (CPO) It's the most senior role in the People department, one that many a recruiter eventually aspires to, but I suspect not many of us have had to try and recruit for one! We're going to dive into the world of C-level hiring, but with a twist, for the C-suite exec leading our own department! - What are the circum…
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NEW JOB AS A RECRUITMENT LEADER: THE 100 DAY PLAN We know that it continues to be a tough market out there, but I am heartened to see more than few of my close contacts secure new positions lately. Not only do we hope that this is the beginning of a mini-bounce back for the TA job market, but it is also an ideal opportunity to speak to the newly hi…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Steve Bartel, CEO of Gem. - When did you realise you were going to set up a company?- In what ways does being an engineer help you as a tech CEO?- In what was does it hinder you?- What aspects of being a CEO ha…
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Uvažovali jste někdy nad tím, jestli by se vám vyplatilo inzerovat na Microsoft Ads? V této epizodě podcastu se Markéta Kabátová podělí o to, jak se rozhodnout a na co si dát pozor. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/
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HOW TO ETHICALLY IMPLEMENT AI INTO TALENT ACQUISITION One of the factors slowing down AI Adoption is justifiable concern on the ethics of AI. How do we ensure that we are not exacerbating bias, privileging one demographic over another and treating human beings as lesser than the machines? It's been great to see software vendors take the lead in try…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is the CEO of one the new wave of AI-native tech startups which are transforming enterprise recruitment, Sam Dhesi - When did you realise you were going to set up a company?- What are the strengths of a founder co…
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PUBLIC SPEAKING TIPS FOR NEWBIES: HOW TO DELIVER YOUR BEST RECFEST TALK Once upon a time, I too was also a reluctant public speaker. In fact, I did not even see the point of attending industry conferences - after all, what did I have to say, what did I have to learn? I am very glad that I accepted the invitation of one Mr Stephen Donaldson to give …
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Dina Bay, CEO of PitchMe. I do believe this is the first time we have had a Founders Focus with the fellow Alumni of St Andrews University - a moment to celebrate! - When did you realise you were going to set u…
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SKILL BASED HIRING: A CONVERSATION WITH JOHNNY CAMPBELL One of the first people to really break down to task and activity level was Johnny Campbell. As CEO of market leading hiring training company SocialTalent, his taxonomy of the skills required by a recruiter to perform in their work remains a canonical artefact in the world of talent acquisitio…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. I'm delighted to be speaking to the one and only Roderick Smyth - serial entrepreneur with multiple exits and now the founder and CEO of Glyde Talent - the AI powered recruitment platform which enables recruiters to sourc…
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V dnešní epizodě bude Markéta Kabátová řešit otázku lead gen kampaní. V jakém případě se vyplatí vést na landing page a kdy je naopak lepší vést instant form na Metě nebo Linkedinu? Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/lead-gen-kampane/
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HOW TO SELECT AND IMPLEMENT AN ATS: A MASTERCLASS There will come a point in every Talent Acquisition professionals career where you will have to make a decision on which ATS to use. Likely to be the most significant technology decision you'll ever make, it is also - outside of payroll - likely to be the biggest ticket investment that you'll ever h…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up is Barb Hyman, CEO of Sapia. I had the great pleasure of meeting up with Barb for a coffee in Shoreditch earlier this year and I'm delighted to be able to reconnect with her on her founder story and what exactly m…
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V lednu se nám v uLabu podařilo během 45 dnů zvýšit obrat Elongy o 2 000 000 Kč a vyprodat jejich sklad! A za první 3 měsíce jsme vyrostli na obrat 5 000 000 Kč. V dnešní epizodě Markéta Kabátová prozradí, jak a díky čemu se podařilo tak rychle vyrůst a také se podělí o klíčové body, které jim značně v růstu pomohly. Stačí 10 minut a nakrmíte svůj …
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FUTURE OF JOB BOARDS & JOB ADVERTISING (PART DEUX) The best Brainfood Lives always leave more to be said. Ep254 set new standards for intellectual horsepower, as we discussed GenAI impact on the future of job boards and job advertising. We had such great feedback that we had to bring the crew back to follow up, this time taking things a step furthe…
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Founders Focus is the show where we get up close and personal with the leaders of the businesses changing the way we work today. Next up on is one of brainfood's oldest buddies, Max Armbruster, CEO of Talkpush. If you've ever met Max you'd know about it - a unique, effervescent character whose passion for tech and recruitment is matched only by his…
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V dnešní epizodě se Markéta Kabátová rozhodla sdílet to, jak se rozhoduje, jestli má člověk zůstat v týmu anebo s ním spolupráci raději ukončit. Mnohdy se totiž jedná o těžké rozhodnutí, ale je důležité ho udělat včas. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/jak-se-rozhodnout-jestli-mit-cloveka-v-tymu…
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Často, když lidé přemýšlí nad tím, kde udělat lead gen kampaň, tak v případě B2B trhu automaticky dají kampaň na Linkedin. Jaké faktory byste měli zvážit, abyste se dobře rozhodli, kde reklamu dělat. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔 Odkaz na blog: https://www.ulab.rocks/blog/cz/meta-vs-linkedin-na-jake-siti-delat-kampane…
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EXPANDING SCOPE: FROM TALENT ACQUISITION TO TALENT EVERYTHING Talent Acquisition has spent the past two decades attempting to create an identity distinct from HR....was this mistake, and do we now need to discreetly reverse course?? Apologies for the provocation but I suspect this is more or less what we NEED to be doing, especially as the employer…
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V dnešní epizodě vám Markéta Kabátová poradí, co byste měli vědět předtím než začnete spolupracovat s B2B/Saas firmou. Co vše byste měli zjistit, na co všechno byste se měli zeptat a co vše byste si měli vyhledat předtím než začnete nastavovat kampaně. Stačí 10 minut a nakrmíte svůj mozek! 🧠 🍔Odkaz na blog: https://www.ulab.rocks/blog/cz/co-byste-m…
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