Melhores podcasts sobre Brand Fortress HQ (2024)

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042: Leo Sgovio: Unraveling Amazon Selling Secrets & Harnessing the Power of Analytics 50:13

2d ago50:13

50:13

Embark on a journey through the digital commerce landscape with the astute guidance of Leo Sgovio, an Amazon maestro who has transformed his idea of a Santa website into a formidable digital marketing presence. Sgovio, joins us to share a wealth of insights that will revolutionize the way you approach e-commerce. His story is a testament to the pow…

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041: Tactic Tuesdays: Prime Day 32:28

4d ago32:28

32:28

Ever wondered if Amazon Prime Day is the golden ticket for every brand? We tear down the facade of one-size-fits-all strategies as we navigate the complex waters of Prime Day sales, particularly for high-end products like my own pool cleaning tools company. Join us for a revealing discussion that uncovers the true impact of deep discounts and mass …

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040: Deana Karim On The Art of Stock Management & Online Retail 29:35

8d ago29:35

29:35

Venture into the world of e-commerce and healthy living as Deana Karim, the brilliant mind behind Good Deeds, joins us on the Brand Fortress HQ podcast to share how her quest for healthier options as a new mom led to the creation of a keto-friendly baking mix empire. Prepare to be inspired by her journey from product development woes to triumph on …

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039: Tactic Tuesdays: Failing without it being Fatal 33:52

11d ago33:52

33:52

Embarking on the entrepreneurial journey often feels like a high-stakes game of chess where strategy, diversification, and the occasional calculated risk are your only constants. This episode peels back the curtain on my own e-commerce misadventures, showcasing the gritty reality that success is often preceded by a series of instructive failures. W…

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038: Travis Zigler: Optometrist to Online Empire, Mastering Marketing & Philanthropy Integration 59:15

16d ago59:15

59:15

Discover the entrepreneurial brilliance of Dr. Travis Zigler, who transitioned from optometrist to e-commerce titan, as he sits down with us on the Brand Fortress HQ podcast to share his incredible journey. Travis opens up about the strategies that propelled his company to multimillion-dollar success, with a special focus on Hydrate, their customer…

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037: Tactic Tuesdays: Amazon Creator Connections and UGC 38:03

18d ago38:03

38:03

Strap in for an insider's journey of Amazon Connect and the finesse involved in a User-Generated Content (UGC) strategy. Join us for tons of insights and experiences. Mike, doesn't shy away from mentioning the rough patches, recounting how initial budget constraints and a sales slump led to some unexpectedly positive outcomes, like landing a magazi…

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036: Kyle Binder: Mastering Amazon Markets, Digital Nomadism, and Customer Conversion Secrets 1:11:07

23d ago1:11:07

1:11:07

Today we welcome Kyle Binder, the brains behind Pet Lovers, as he pulls back the curtain on his e-commerce odyssey—from a serendipitous click on a Tai Lopez ad to a thriving Amazon venture. Our latest episode traverses Kyle's tale of growth, a strategic relocation to Thailand, and the camaraderie found in a digital nomad enclave speaks to the very …

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035: Tactic Tuesdays: How To Win Friends & Build a Community 30:15

25d ago30:15

30:15

Ever wondered how a sincere smile or a firm handshake can lead to your next big business break? Our latest episode uncovers the transformative power of authentic relationships in the Amazon selling community. Through a narrative inspired by Dale Carnegie's wisdom, I recount a chance encounter that blossomed into a lucrative partnership, and we trav…

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034: Isaac's E-Commerce Insights: Transforming a Side Hustle into an Amazon Triumph 1:11:22

30d ago1:11:22

1:11:22

Embark on a transformative journey with Isaac, as he details his escape from the corporate grind to the thrilling world of an Amazon seller, all while keeping his day job. Isaac's story is not just a narrative, it's a blueprint for those aiming to create their own brand without forgoing the stability of a 9-to-5 income. Tune in to discover the stra…

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033: Tactic Tuesdays: Hiring Freelancers & VA's (Part 2) 23:54

1M ago23:54

23:54

Ever wondered how to snag that perfect first-time hire or if agency outsourcing is the golden ticket? Matt and I unpack the complex world of hiring, sharing the gold we've mined from our experience with VA Philippines. From confronting hiring stigmas to honing the art of management, our latest episode is a treasure trove of insights for entrepreneu…

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032: Ritu Java's Masterclass on Mastering Amazon PPC and Transforming Data Analysis 54:58

1M ago54:58

54:58

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche Etsy entrepreneur to a commanding presence on Amazon, offering a unique perspective on standing out amidst fierce competitio…

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031: Tactic Tuesdays: Hiring Freelancers & VA's (Part 1) 28:40

1M ago28:40

28:40

Ever found yourself tangled in the web of recruitment mayhem? Fear not! Our Tactics Tuesday will equip you with a blueprint for assembling a powerhouse team, from freelancers to executive assistants. Mike and I dissect our journey from a sluggish hiring process to a well-oiled machine, emphasizing the need for clarity and foresight in staffing. We …

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030: John Li's Masterclass on Leveraging PickFu for Game-Changing Amazon Feedback and Product Optimization 47:15

1M ago47:15

47:15

Unlock the secrets of consumer feedback that could revolutionize your Amazon business, as we chat with John Li, the innovative mind behind PickFu. You're about to embark on a journey that will reveal how a simple idea evolved into an indispensable tool for entrepreneurs eager to refine their products and branding to perfection. Prepare to be inspir…

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029: Breaking into Brick-and-Mortar: Secrets to Expanding from Amazon to Retail 34:40

2M ago34:40

34:40

Ever wonder what it takes to break into the big leagues of retail from the crowded Amazon marketplace? Mike has walked that wholesale path with his pool cleaning tools, aiming for the shelves of Leslie's Pool Stores, and it's a journey rife with challenges and triumphs. This episode peels back the curtain on the push from online to brick-and-mortar…

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028: Vanessa Hung Unveils the Art of AI-Driven Product Listing & Advertising on Amazon 54:54

2M ago54:54

54:54

Unlock the secrets to e-commerce success with Vanessa Hung of Online Seller Solutions, as she graces our podcast with a treasure trove of insights from her journey to CEO. Diving headfirst into the world of Amazon, Vanessa reveals the essentials of catalog management and inventory optimization that could make or break your online venture. We're pee…

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027: Tactic Tuesdays: Launching the Podcast - Behind the Scenes 37:50

2M ago37:50

37:50

Embark with us on a fascinating voyage through the podcasting journey where we discuss the birth and growth of our show from casual chats to a hub of expertise, particularly for those navigating the Amazon selling cosmos. Our episode peels back the curtain to reveal how these audio adventures can become a goldmine of repurpose-able content, unlocki…

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026: Corey Brown's Masterclass on Dominating E-Commerce with Stellar Branding and Strategic Amazon Presence 49:29

2M ago49:29

49:29

Unlock the secrets to e-commerce success with branding whiz Corey Brown, as he joins Mike Kaufman and me, John Stogin, to dissect the intricacies of making your mark on platforms like Amazon, Walmart, and Shopify. Corey's transformation from apparel sales to an e-commerce phenom offers a treasure trove of insights for anyone looking to thrive in th…

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025: Tactic Tuesdays: Audiences & UGC 35:52

2M ago35:52

35:52

Unleash the secret sauce of branding as we serve up a sizzling conversation on how user-generated content (UGC) has transformed our barbecue accessories brand. From our early days of sparking an organic UGC campaign to watching it flame up into a wildfire of customer reviews and unboxing videos, this episode is a feast of insights. We'll share how …

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024: Dano Falk Mastering Amazon, Brand Identity, and Global Expansion 53:42

2M ago53:42

53:42

Embark on an entrepreneurial odyssey with us as our guest Dano Falk, a former jazz saxophonist turned digital mastermind, unveils his remarkable transition and the creation of DevDevDevice. This episode promises a wealth of knowledge, from the birth of a unique Amazon venture to the intricacies of selling it with the aid of brokers. Dano's narrativ…

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023: Discover and Master Geo Ranking & Old School Mail Mastery 40:30

2M ago40:30

40:30

Unlock the transformative power of geo ranking and direct mail in the ever-evolving game of Amazon sales. Something we had a great conversation about with a previous guest: Eddie Wheeler. Venture beyond conventional tactics as we unravel a strategy that's reshaping how sellers escalate their product visibility across various regions. We dissect the…

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022: Bradley Sutton's Secrets to E-Commerce Innovation and Amazon Launch Success 57:20

2M ago57:20

57:20

Embark on an e-commerce odyssey with the legendary Bradley Sutton of Helium 10, whose journey encompasses more than just buy buttons and business spreadsheets. From grappling in sumo tournaments to leading the charge in Zumba classes, Bradley's diverse background sets the stage for this episode's deep dive into the online marketplace. We'll chart t…

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021: Mastering the Art of Amazon Pricing: Unveiling Game-Changing Strategies 44:45

2M ago44:45

44:45

Unlock the secrets to dominating Amazon's marketplace as Matt, a virtuoso in price optimization, joins us to spill the beans on crafting the ultimate pricing strategy. He's not just another guru; Matt's proven tactics have powered countless sellers to the top. Prepare to have your sales philosophy transformed as we dissect everything from the initi…

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020: Abe Chomali's Blueprint for Navigating the Evolution of eCommerce Advertising and Mastering Amazon's Landscape 49:23

3M ago49:23

49:23

Prepare for an exhilarating journey through the labyrinth of eCommerce advertising with the sage guidance of Abe Chomali, the strategic maestro behind XP Strategies. With his treasure trove of knowledge spanning three decades, we discuss the seismic shifts from the days of mail-order catalogues to the current digital bazaar, honing in on the timele…

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019: Five Quick Wins on Amazon You Can Use Right Now 28:29

3M ago28:29

28:29

Get ready to unlock the secrets of Amazon success, as we welcome Mike, an Amazon whiz with a knack for boosting brand growth. Our latest podcast episode is a goldmine for brand registered sellers looking to harness the power of Amazon's Product Lifecycle Support service. We reveal how this invaluable resource can transform your customer support exp…

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018: Yoni Mazor's Journey from Military Intelligence to Profit Protection in E-Commerce 48:54

3M ago48:54

48:54

Embark on a thrilling exploration of e-commerce with Yoni Mazor, the insightful co-founder and chief growth officer at GETIDA, as your guide. From the tactical precision of Israeli Navy Intelligence to the forefront of the Amazon marketplace, Yoni's narrative is a captivating blend of strategy, growth, and the unyielding pursuit of excellence. His …

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017: Tactics Tuesday: Product Inserts & Building a List 31:07

3M ago31:07

31:07

Unlock the secrets to nurturing post-purchase customer bliss and watch your brand loyalty skyrocket! With Matt's insights, we unravel the art of keeping your customers engaged after they hit the 'buy' button, even when it seems like Amazon has all the control. From a conversation on QR codes to a conservative-themed water brand that's making waves …

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016: Eddie Wheeler's Advanced Tactics for Maximizing Sales Through Amazon's Geo Ranking 34:09

3M ago34:09

34:09

Discover the hidden levers of success on Amazon with Eddie Wheeler from Guava Listings, our expert guide through the labyrinthine world of Amazon's geo ranking system. This episode peels back the layers on an often-overlooked factor that can make or break your product's visibility and sales: geographic search result variance. Prepare to have your m…

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015: Crafting Warranties That Resonate With Your Audience and Differentiate Your Brand 45:58

3M ago45:58

45:58

Ready to turn the odds in your favor on Amazon? This episode promises to arm you with the insider knowledge of Mike, a veteran brand owner who has mastered the art of leveraging warranties to stand out in a crowded marketplace. As he unfolds the narrative of his nine-year journey, you'll discover how his lifetime unlimited free replacement warranty…

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014: Brian R Johnson's Expert Insights on Amazon Advertising, Algorithm Secrets, and Sales Growth Strategies 1:15:12

3M ago1:15:12

1:15:12

Prepare to unlock the secrets of e-commerce mastery with Amazon advertising virtuoso Brian R Johnson, who joins us to distill over a decade's worth of insights into a single, potent listening experience. Brian's trek through the digital marketplace has been nothing short of a grand masterclass, and now, you get a front-row seat to his profound know…

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013:Navigating the Shift from Amazon to Retail Shelves 36:48

3M ago36:48

36:48

Ever wondered how to evolve your online retail prowess into a brick-and-mortar triumph? Mike did just that, and we've got the inside scoop on his strategic shift from Amazon success story to retail partnership potential. This episode peels back the curtain on Mike's innovative approach to engaging major retailers and how customer loyalty and unbeat…

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012: Ben Leonard on Turning Passion into Profit, Global Expansion, and Brand Resilience 53:36

4M ago53:36

53:36

Prepare to be enthralled as Ben Leonard, a zoologist turned e-commerce extraordinaire, reveals how he transformed his passion for fitness into a multimillion-dollar brand—all without a textbook business education. His evolutionary tale from academia to the apex of online retail not only shatters preconceived notions but also serves as a beacon for …

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011: Turning Small Tweaks into Massive Amazon Successes 34:15

4M ago34:15

34:15

Ever wondered how small tweaks to your Amazon listings could spin the mighty sales flywheel in your favor? In this power-packed discussion with Mike, we unravel the impact of cumulative effects on Amazon sales and why these trump a single-strategy approach every time. We delve into the mechanics of boosting click-through and conversion rates by ref…

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010: Mastering the Balancing Act: Strategies for Thriving on Amazon and at Home with Elizabeth Greene 41:59

4M ago41:59

41:59

Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth imparts her wisdom on how she keeps her large family and a thriving Amazon-focused agency flourishing. The conversation reveals he…

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009: Mastering Smart Pricing: Strategies for Brand Success and Premium Positioning on Amazon 37:46

4M ago37:46

37:46

Unlock the potential of smart pricing with our latest episode, where we peel back the layers of strategic pricing and its impact on brand success. Imagine rebranding a product as niche as Amsoil's motor oil for motorcycle enthusiasts and witnessing not just a surge in sales but also a 25% price hike—all without altering the product. That's the powe…

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008: Building a Brand Fortress in E-Commerce: Strategies for Profitability and Expansion with Paul Sonneveld 44:49

4M ago44:49

44:49

Are you ready to unlock the secrets of thriving in the e-commerce jungle? Join us as we sit down with Paul Sonneveld, the insightful co-founder of Merchant Spring, to unearth the strategies that can turn your online business into a veritable brand fortress. With Paul's robust background in consulting, including an impactful tenure at Boston Consult…

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007: Strategies for Building and Marketing Your Amazon Brand with Destaney Wishon 44:34

4M ago44:34

44:34

Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve their brand into Amazon's bedrock. Marvel at how Destiny pivoted from a diligent student to an Amazon industry leader, all w…

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006: Mastering E-Commerce: Mike Jackness on Building Brands, Diversifying Sales Channels, and Striking a Work-Life Balance 56:24

4M ago56:24

56:24

Embark on an enlightening journey with Mike Jackness, a titan in the e-commerce domain, as he recounts his transformation from affiliate marketing maestro to Amazon brand-building virtuoso. Through heart-to-heart conversation, Mike dismantles the overnight success myth, revealing the true grit and perseverance behind entrepreneurial achievements. E…

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005: Virtual Bundles, Video Content, and Strategic Advertising for Brand Domination 23:35

4M ago23:35

23:35

Imagine wielding the power to overshadow competitors and shine on the world's largest online marketplace. That's precisely what we tackle today, as we unveil the art of leveraging virtual bundles and video on Amazon to carve out your brand's empire. Our expert hosts unpack the magic of combining products to create compelling virtual bundles that no…

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004: Decoding Customer Value: Strategies to Enhance Appeal and Outshine Competitors in E-commerce 28:05

4M ago28:05

28:05

Unlock the secret formula behind value perception that can skyrocket your product's appeal on our latest episode. We dissect the delicate balancing act of benefits versus costs, and the pivotal role that time and effort play in shaping a shopper's decision. Your hosts Jon, Matt, and Mike share their tactics for making products pop in saturated mark…

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003: Mastering Amazon Advertising: Boosting Sales, Building Brands, and Navigating Seasonal Trends with Joe Shelerud 56:19

4M ago56:19

56:19

Ever wonder how to navigate the complexities of Amazon advertising to catapult your brand to the top? Joe Shelerud, founder and CEO of Ad Advanced and a former chemical engineer, joins us to unpack the secrets of search query performance reports and strategic budgeting for advertising. This episode is a gold mine of insights, from understanding mar…

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002: Maximizing E-Commerce Success: Mastering Customer Lists and Engagement 36:00

4M ago36:00

36:00

Unlock the full potential of your e-commerce endeavors with our latest podcast episode, where we reveal the secrets behind managing a thriving 30,000-customer list. We delve into why this asset is your brand's backbone, ensuring successful product launches and solid market standing. It's not just about collecting names; it's about nurturing relatio…

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001: Welcome to the Brand Fortress HQ Podcast! Meet Your Hosts Jon, Mike, and Matt 28:58

4M ago28:58

28:58

Ever wondered how a former Air Force member could soar to e-commerce success, or how a homemade slingshot salesman became an Amazon specialist? Buckle up as we (Jon Stojan, Matt Atkins, and Mike Kaufman) take you through our individual journeys and the entrepreneurial wisdom we've amassed along the way. From airborne to online, Jon pulls back the c…

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