Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
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Dealers Who Seek Greater Profitability Need To Pivot to Vehicle Lifecycle Management
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Join me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy.
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If The Phone Is Your #1 Conversion Channel - How Would You Rate Your Phone Skills?
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Join me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days.
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Equifax Data Will Accelerate Revenue Opportunities For Dealers Using CDPs
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Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.Por Brian Pasch
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Customer Data Platforms Will Redefine Customer Engagement and Marketing
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Join me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.Por Brian Pasch
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Rethinking Your SEO Strategy Requires Bold Measurement Tools
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Join me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation.Por Brian Pasch
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Rethinking Your Automotive Marketing Framework to Include Lifecycle Marketing
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Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.Por Brian Pasch
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Dealers Need To Update Their SEO Strategies For Generative AI Search
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Join me and Connie Gundrum as we discuss the changing landscape in online search powered by AI and why dealers need to rethink their online content strategies.Por Brian Pasch
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Clarivoy Establishes New Benchmarks and Insights for Marketing Attribution
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Join me, Micah, and Steve as we discuss how Clarivoy is finally answewring the marketing attribution questions which dealers have been asking for years.Por Brian Pasch
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Dealers Need a Zero Party and First Party Data Strategy That Solves Practical Use Cases
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Join me and Amol Waishampayan as we discuss how fullthrottle.ai is helping dealers manage their first-party data and activate more zero-party data confiormations to improve dfata hygiene and accelerate use cases that drive revenue and increase customer loyalty
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CDP Success Requires a Keen Focus on Data Hygiene Before Marketing Activation
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Join me and Bobby Gaudreau from Activator Dealer Solutions as we discuss the development of the CDP for automotive dealers and their unique approach to buiding a sustainable dealership data layer.
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What If AI Could Power Your Best Phone Skills Training Framework?
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Join me and Ben Chodor, CEO of CallRevu, as we dicuss TestTrack; a new product that will change the way dealers building the phone skills of their staff across all departments.
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Soft Pull Credit Is Now Easier To Integrate into Automotive Technology Platforms
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Join me and Aaron Bickart general manager of OfferLogix as we challenge the vendor community to reimagine their product offerings to integrate robust soft-pull credit technology with a distinct advantage to competing solutions.Por Brian Pasch
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Modern Retailing Requires Elevated Merchandising and Photography
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Join me and Daniel Able, National Sales Manager of CarCutter as we discuss the breakthroughs in vehicle merchandising and photography which will become the standard in future automotive retailing.Por Brian Pasch
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Clarivoy Offers Dealers The Holy Grail: Marketing Attribution Insights
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Join me as I sit down with Steve White to discuss this automotive shopper identity graph (now over 140 million shoppers) and how it powers actionable marketing attribution reports.Por Brian Pasch
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Outsell Expands Integrations and Activation Opportunities for Dealership First Party Data
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Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform.Por Brian Pasch
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Urban Science fills Gaps In Your Sales Process To Improve Sales and Lower Defection Rates
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32:26
Join me as I sit down with Eric DeMont to review for SalesAlert and TrafficView are giving dealers the insights to improve their sales processes and eliminate labor waste.Por Brian Pasch
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automotiveMastermind Expands Services To Help Dealers Embracing First-Party Data Management
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Join me as I sit down with Matt Niess to discuss the expanded service offerings which automotiveMastermind offers dealers who are considering a CDP or an advanced approach to first-party data management.
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TransUnion Delivers The Tools Dealers Need To Elevate The Customer Experience and Accelerate Profitability
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Join me as I discuss with Satyan Merchant the new tools which TransUnion can offer dealers who are ready to elevate the customer experience and lower their operating costs.
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CallRevu Acquires TotalCX – Get The Story from CEO Ben Chodor
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Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.…
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Activator.ai Innovates Automotive CDP Frameworks by Leveraging Salesforce and Fluency Technologies
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Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency.
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Podium Supercharges Customer Engagement Using AI
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Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel.
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Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.Por Brian Pasch
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fullthrottle.ai Powers Advanced Marketing Automation With Their Patented Identity Framework
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Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.Por Brian Pasch
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Dealers Partner with Foureyes to Improve Their Sales Processes
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Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.Por Brian Pasch
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Penny Perfect Payments Everywhere: Build Trust and Increase Engagement
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Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.Por Brian Pasch
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Speed Layer from Auto Genius increases website conversions by 30%
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Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.Por Brian Pasch
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Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem
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Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activationPor Brian Pasch
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Audience Management Starts With Transparency which Yields Greater Performance and ROI
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Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?Por Brian Pasch
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Orbee Leads The Way: Greater Interoperability Improves Dealership Marketing and Customer Experience
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AIM is DriveCentric’s Latest Product Innovation: Learn How AI Fills Gaps in Retention Marketing
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Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).Por Brian Pasch
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CarNow and Kia Deliver the Future Architecture of Modern Retailing
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Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.Por Brian Pasch
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Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.Por Brian Pasch
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Understanding The Benefits of a Connected Retail Platform
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Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).Por Brian Pasch
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Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.Por Brian Pasch
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Urban Science Leverages AI to Deliver New Products for Franchise Dealers
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31:48
Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place.Por Brian Pasch
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Reynolds Retail Management System Powers Modern Retailing
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Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)Por Brian Pasch
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Learn The Perfect Recipe For Lead Management Using AI and DR tools
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Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.Por Brian Pasch
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Outsell Delivers The Sales and Retention Results That Dealers Have Been Waiting For
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Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.Por Brian Pasch
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Effective Marketing Still Depends on Creativity and Great Account Management
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27:08
Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.Por Brian Pasch
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Equifax is the Perfect Partner For Dealers and Agencies Who Want to Leverage Their First Party Data
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Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.Por Brian Pasch
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Client Command Gives Dealers Insights Into All Shoppers In Their Local Market
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31:59
Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.Por Brian Pasch
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Trusted Call Solutions Will Redefine BDC Performance Metrics
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35:24
Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).Por Brian
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Podium AI BDC Platform Will Change How Dealers Respond To Website Shoppers
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29:15
Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.Por Brian Pasch
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Dealers Can Increase Engagement Rates By Rethinking Their Video Strategy
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Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.Por Brian Pasch
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Fullpath Makes First-Party Data Management and Activation Easy
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32:09
Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.Por Brian Pasch
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Accelerate Used Car Aqusition From Consumers using AXLE
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AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.Por Brian Pasch
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New Tools For Building Trust and Transparency For Used Car Sales
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25:15
Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyersPor Brian Pasch
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2024 Media Buying Strategies For Car Dealers
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40:57
Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital agePor Brian Pasch
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Elevate Your Customer Experience with a Data Driven Phone Strategy
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26:59
Por Brian Pasch
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CarNow is Fully Charged To Meet The Needs of Dealers
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Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenuePor Brian Pasch
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