Melhores podcasts sobre Contractor Marketing (2024)

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The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing 46:00

8d ago46:00

46:00

In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predictions, and the four videos you NEED to have for your contracting business come 2025. “People don’t realiz…

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Episode 52 - 10 Tips for Contractor Marketing 23:45

6M ago23:45

23:45

In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing efforts. Whether you’re a small business, a roofing contractor, or just someone interested in knowing more …

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Episode 51 - Light Em' Up Website Roast 24:24

6M ago24:24

24:24

In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way. Throughout the episode you will hear typical mistakes made on company websites, with areas of improvement point…

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Episode 50 - The Google Leak: Sandboxin' Son of a 41:32

7M ago41:32

41:32

Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and actionable tips for contractors regarding search engine optimization (SEO) and website management. This is …

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Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon 30:37

8M ago30:37

30:37

Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you! Episode Highlights: Host - The server wher…

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Episode 48 - Top 5 Episodes of 2023 15:41

8M ago15:41

15:41

Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the key points of those episodes. So if you’re new here we encourage you to go back and listen to those as most…

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Episode 47 - Why Google Ads is Risky Business 29:21

9M ago29:21

29:21

Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing the need for proper testing, optimization and realistic expectations. Episode Highlights: Google Ads requi…

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Episode 46 - Why SEO Proposals Are Apples to Oranges 27:39

9M ago27:39

27:39

Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to get the most out of your SEO marketing budget. Tips: No two SEO packages are the same, so make sure you u…

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Episode 45 - The State of Search (2024) 32:47

10M ago32:47

32:47

Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of high-value content and much more! If you want to elevate your SEO game in 2024, tune in to get actionable ins…

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Episode 44 - I Saw It On Social 26:38

10M ago26:38

26:38

Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often to post on social media. In this new segment, we call “I Saw It On Social”, we provide practical tips and a…

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Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith 25:27

11M ago25:27

25:27

In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses. Our guest Erika shares her unique career journey through different roles in the roofing industry, from working at suppliers and manufacturers to running the marketing for another company and eventually starting her own …

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Episode 42 - 2024 Marketing Musts for Plumbers 14:03

11M ago14:03

14:03

Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads. We provide actionable tips to optimize your Google Business Profile, create effective service videos, launch online review campaigns, get Google Guaranteed certified, and leverage Google Gua…

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Episode 41 - Building Blocks of Branding with Britt Sawyer 35:37

1y ago35:37

35:37

In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation: Learn how your brand communicates without words, logo variations, color palettes, and typography. Adapting Online: Discover strategies to engage your digital audience effectively. The Power of Storytelling: Unlo…

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Episode 40 - Should I Do SEO for my Plumbing Company? 14:40

1y ago14:40

14:40

In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess. First up, we dissect the perennial question: "Should I do SEO for my plumbing company?" Delve into the pros and cons, exploring scenarios where investing in SEO could be a game-c…

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Episode 39 - There's No Easy Button for SEO - Not Even with AI 28:22

1y ago28:22

28:22

In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run? Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services contractors a…

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Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry 28:02

1y ago28:02

28:02

In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his business to success. Join us as we uncover the key strategies and insider tips that have made Randy a standout…

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Episode 37 - Interview with Matt Bertram 1:07:03

1y ago1:07:03

1:07:03

Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over two decades. Under his guidance, the agency has received an impressive 122 five-star Google reviews and is i…

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Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3 14:30

1+ y ago14:30

14:30

Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life. Here's a breakdown of what you can expect: 1. Create a Marketing Calendar: Learn how to structure your marketing activities o…

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Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2 18:28

1+ y ago18:28

18:28

Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including the pivotal target of generating a specific number of leads. Discover expert strategies for budget plannin…

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Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1 17:09

1+ y ago17:09

17:09

🚀 It's that time again - time to start planning your marketing strategy! 🚀 Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover: 1️⃣ Analyzing Your Current Strategy: Discover what's been working and what hasn't. Learn how to assess your performance and make data-driven decis…

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Episode 33 - Behind the Blueprints: Getting to Know Amanda 30:18

1+ y ago30:18

30:18

Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to elevate their marketing game. Intrigued about how Amanda and our channel crossed paths? Hear the captivati…

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Episode 32 - Behind the Blueprints: Getting to Know Devon 34:43

1+ y ago34:43

34:43

In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and unique journey. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Con…

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Episode 31 - The Raw Truth: Agencies Aren't Perfect 25:53

1+ y ago25:53

25:53

In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into identifying the good, the bad, and the ugly in agency-client dynamics. Find out how we can help you grow yo…

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Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them 26:57

1+ y ago26:57

26:57

In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effective but also incredibly effective in tracking and enhancing your marketing efforts. Before we dive into the…

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Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with 44:13

1+ y ago44:13

44:13

Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the construction industry. 4 Level Coaching: https://4levelcoach.com/ Building Freedom Podcast: https://buildingfreedompo…

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Episode 28 - From Funeral to Future: Understanding the New Google Analytics (GA4) 23:30

1+ y ago23:30

23:30

Discover the power of Google Analytics 4 (GA4) in today's video! Say goodbye to Universal Analytics as we explore the reasons behind the transition and the limitations it addressed. GA4 offers enhanced customization, privacy-first approach, and advanced measurements for better understanding user behavior. Learn about attribution modeling, cross-dev…

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Episode 27 - Mastering the Home Show Circuit: A Guide to Success for Contractors 30:17

1+ y ago30:17

30:17

Are you a contractor looking to excel in the home show circuit? Discover how to master home shows, maximize your ROI, and keep your pipeline full with our comprehensive guide! 🏠💼 In this video, we dive into the world of home shows, exploring their purpose and the potential benefits they offer for contractors like you. From direct marketing to brand…

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Episode 25 - Unleashing the Power of Energy Rebates for Contractors 21:08

1+ y ago21:08

21:08

In this video, we explore the untapped potential of energy rebates for contractors. Discover how leveraging rebates can turn energy into opportunity and boost your sales. With the average American carbon footprint being 16 tons per year, and governments incentivizing energy-efficient practices, now is the time to tap into this growing trend. We del…

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Episode 24 - How to get the most out of your marketing agency 22:06

1+ y ago22:06

22:06

If you're investing in a marketing agency to manage your marketing efforts, but not following these essential steps, you might as well be wasting your marketing dollars. In this game-changing video, we'll show you how to get the most out of your marketing agency by emphasizing collaboration and effective communication. The key to a successful partn…

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Episode 23 - Crawler Confusion: How Wack Site Structure Kills Your Search Rankings 25:10

1+ y ago25:10

25:10

In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisib…

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Episode 22 - Exposed: The Shocking Truth Behind Marketing Agencies Preying on Contractors 38:45

1+ y ago38:45

38:45

Discover the alarming tactics used by marketing agencies to exploit contractors. Falling victim to deceptive practices can devastate your business financially. Stay informed to protect yourself and the industry. Select the right marketing partner for long-term growth. Learn from real-life horror stories and use them to vet potential partners. Watch…

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Episode 21 - Landing Pages and Why you Need them 17:04

1+ y ago17:04

17:04

In this episode, we explore the importance of landing pages and why you need them. Landing pages are standalone, focused pages that guide visitors toward a specific action without any distractions. Unlike your homepage, they boost conversion rates by providing clear messaging and tracking the effectiveness of your marketing campaigns. Discover how …

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Episode 20 - ChatGPT + Bing How to leverage that marriage 21:02

1+ y ago21:02

21:02

Are you ready to gain a competitive edge in the search landscape? Discover how the marriage between Bing and ChatGPT is revolutionizing the way we search, and learn five powerful strategies to leverage this dynamic duo. Stay ahead of the game by shifting your approach today! Bing may have had a small market share in the past, but it's steadily grow…

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Episode 19 - The AI Race & Why NOW is the Time to Optimize for Bing 20:15

1+ y ago20:15

20:15

Are you struggling to stand out in a crowded online market? It's time to optimize for Bing! In this episode of Trade Secrets: Contractor Marketing, we explore the AI race and why now is the time to shift your focus to Bing. With Bing's increasing market share and Google's position as the search leader in jeopardy, it's crucial to get ahead of the c…

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Episode 18 - 7 ways to leverage existing reviews 19:52

1+ y ago19:52

19:52

In this video, we dive into the topic of leveraging existing reviews and why it matters for contractors. Online reviews are crucial for any business, but knowing how to make the most of them is equally important. These 7 tips will help contractors attract new customers and reengage existing ones by utilizing their hard-earned reviews. Learn how to …

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Episode 17 - Fractional CMO Services: When Does It Make Sense to Invest? 43:53

1+ y ago43:53

43:53

In this video, we will be discussing the concept of a fractional CMO, a person who provides coaching, advisory, and execution of strategies for businesses looking to grow but do not need a full-time CMO. The fractional CMO understands marketing, sales, and growth and can work in conjunction with everyone on the team. They provide expertise, leaders…

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Episode 16 - Creating an Effective Keyword Strategy 26:09

1+ y ago26:09

26:09

In this week's episode, we're talking all about creating an effective keyword strategy and why it’s important to discover where your buyer is and what they’re looking for. Why should you care? Not having a well researched keyword strategy can make or break your search results, ad if your goal is to rank #1, then it’s pretty darn important to get it…

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Episode 15 - Why 1 Marketing Channel Isn't Enough 19:50

1+ y ago19:50

19:50

This week we're discussing why you can’t focus on just 1 marketing channel! Throwing all your marketing budget at 1 channel will yield inconsistent results & there is no ONE marketing channel that will deliver all the leads you need. You don’t necessarily know where your customers are…marketing is testing, analyzing and refining so allow your data …

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Episode 14 - Where Does Marketing Stop & Sales Begin? 13:24

1+ y ago13:24

13:24

In this week’s episode, we’re discussing where marketing stops and sales begin and how understanding the role each of these departments plays can improve messaging and conversions. What a lot of companies assume is that marketing funnels leads to a salesman, then the salesman closes the deal. What we’ve found is that not only is this often true, bu…

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Episode 13 - Preparing an Effective Storm Campaign 17:27

1+ y ago17:27

17:27

This week, we're talking about preparing an effective Storm Campaign. If you're an exterior restoration company without a storm campaign prepped, you could miss the opportunity to target customers BEFORE the competition. To be adequately prepared, we'd recommend having valuable content loaded and ready to publish no a moment’s notice. Content aimed…

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Episode 12 - Shop Talk: Avoiding a $100k Mistake 36:50

2y ago36:50

36:50

In this week's episode, we discuss how to avoid a 6 figure mistake when choosing a marketing agency. We talk to Brandy Tilley of Dolan Roofing & Construction, a multi-million dollar roofing contractor with offices in both San Antonio and Tucson. We dive into her experiences working with a national agency and the frustrations that came along with a …

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Episode 11 - AI Do's & Don'ts 22:36

2y ago22:36

22:36

In this week's episode, we're talking all about AI including the Do’s and Don’ts and everything in between. Why should you care? It could affect your search rankings and erase some hard earned online visibility. Tune in to learn more about… AI and the human element How to use AI for content marketing AI’s ability to help save time with internal tas…

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Episode 10 - 5 Costly Google Ads Mistakes You're Probably Making 23:44

2y ago23:44

23:44

In this week's episode, we'll be discussing 5 expensive Google Ads mistakes to avoid. Why should you care? It’s costing you money and customers. Setting everything on broad match Not using landing pages Not checking your search query reports Not using proper location settings (interest in an area vs in or often in) Not Maximizing extensions Find ou…

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Episode 9 - What is Your Marketing ROI? 13:43

2y ago13:43

13:43

In this episode, we'll be discussing how you can calculate your marketing ROI. Knowing your return on investment on any marketing efforts you make is crucial to know where to put your marketing dollars in the future. How we calculate marketing ROI: Marketing ROI= Net Income ÷ Cost of Investment x 100 Conversion Rate: # of Conversions ÷ Total Visito…

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Episode 8 - Marketing During a Recession 30:06

2y ago30:06

30:06

In this week's episode, we'll be discussing contractor marketing in a pending recession Why You Should Care: Today we are revealing specific tactics to implement in your 2023 marketing plan to ensure you continue to fill your pipeline even in the face of - dare we say it - a recession Are we in a recession? Let’s be clear: We are certainly not econ…

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Episode 7 - Content Marketing 37:16

2y ago37:16

37:16

In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust. There are more ways to get your content on google than ever before, these specifically apply to contractors: Local Business Knowledge Panel Car…

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Episode 6 - How Long Should SEO Take? 28:49

2y ago28:49

28:49

On this week's episode, we talk about SEO (search engine optimization). We discuss how long an effective SEO plan should take, some tips and tricks to optimize your time working on it, and some red flags to look out for when hiring a company to do your SEO. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: …

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Episode 5 - Shop Talk: A Denver Roofing Contractor Shares Lessons Learned 32:32

2y ago32:32

32:32

On this week's episode, we have the pleasure of speaking with Cody Hayes of Elite Roofing on the what he wished he knew when starting a roofing business. Not just lessons in marketing, but overall lessons learned as a contractor in one of the hottest roofing markets in the country. Takeaways from this episode will save you the "dumb tax" as it's ca…

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Episode 4 - Owning Your Digital Assets 23:21

2y ago23:21

23:21

On this week's episode, we discuss the importance of owning your marketing assets. We share some horror stories of business owners who were left out to dry when they ended their contracts with their marketing team. Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing is for home services c…

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Episode 3 - Consistency is Key in Marketing 14:11

2y ago14:11

14:11

On this week's episode, we talk about how you can build your business with consistent marketing strategies that will work wonders. Your customers should be able to identify your brand wherever they come across it. Let's make it happen! Find out how we can help you grow your business: https://elevmarketing.com/ Trades Secrets: Contractor Marketing i…

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