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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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CW 08 - Leading the Conversation as a Marketer and Protecting Your Team's Priorities | Ben Staley, Sr. Director, Marketing Operations & Promotions at Vendr
42:43
42:43
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42:43
Welcome to another episode of Collective Wisdom by Demand Collective. I’m joined by Ben Staley, Sr. Director of Marketing Operations & Promotions @ Vendr– a B2B SaaS buying platform that enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. Ben has over 13 years of Marketing experience. He focuses on …
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CW 07 - Structuring Revenue Architecture for Successful Campaigns | Crissy Saunders, Co-Founder at CS2
41:36
41:36
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41:36
Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Crissy Saunders, CEO and Co-Founder of CS2 Marketing– a MArketing Ops agency that builds Revenue Growth Architecture to powers efficient and predictable revenue growth. Crissy also serves as an advisor to Syncari, Chili Piper, while also being Cofounder and Bo…
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CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial
36:05
36:05
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36:05
Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations. Where do self-guided product tours fit into the broader sa…
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CW 05 - If a Prospect Searches for Your Company, Are They Finding It? | Garrett Sussman, Demand Generation Manager at iPullRank
37:37
37:37
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37:37
Join us for a Fireside Chat with Garrett Sussman, Demand Generation Manager at iPullRank. Previously the host of Agency Ahead, and now currently the host of Rankable, an SEO centered podcast related to Demand Strategy. He also runs the video show SEO Weekly. Garrett walks us through how he approaches SEO as part of his Demand strategy as well as th…
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CW 04 - Include the needle-moving numbers: demand marketers should tell a story | Talar Malakian, CMO at Phonexa
47:21
47:21
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47:21
Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Talar Malakian, CMO at Phonexa– an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Talar is also Co-Founder and Co-CEO of The Wonder Agency. Talar has been in Marketing for over 8+ years working across a var…
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CW 03 - Bringing the Spice to Demand Gen | Tara Robertson, Head of Demand Generation at Chili Piper
38:49
38:49
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38:49
Demand Generation doesn't have to be bland. That's why we're talking to Tara Robertson about how she brought the spice to Demand Generation at Chili Piper. Tara Robertson is the Head of Demand Generation at Chili Piper and host of the Demand Gen Chat podcast. She's a revenue-first demand leader with deep expertise implementing a modern demand playb…
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CW 02 - If You Like Playing Risk, Marketing Is for You | Michael Roberts, Fractional Director of Demand Gen at Boost My Email
39:17
39:17
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39:17
Welcome to another episode of Collective Wisdom by Demand Collective. Today I’m joined by Michael Roberts, Fractional Demand Gen leader for Boost My Email, Hudson RPO, and Immersa. Michael has over 9 years of marketing experience across a variety specializations including Demand Gen, Marketing Operations, and Digital Marketing. His experience has t…
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CW 01 - What's the real problem with Marketing and Sales? | Steve Armenti, Global Demand Gen at Google
26:31
26:31
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26:31
Join us for the premier episode of Collective Wisdom, a Demand Generation podcast brought to you by Demand Collective. Apply to join at demandcollective.io. Steve Armenti is the Global Demand Gen manager at Google. He has over 15 years of marketing experience in a variety of disciplines including content marketing, business development, and most re…
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