))
Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching her own successful marketing firm, Diane Moura shares lessons and tips on making your own venture a success.
The emergence of COVID-19 required many in-person teams to go remote. Going virtual means implementing new technologies and virtual processes, which comes with a large adjustment that can take time to fully streamline. If you have successfully transitioned your team to a virtual model, you might find that the next big challenge to tackle is employe…
E
Entrepreneur with Diane Moura
1
From The Founders: Interview with Dr. Shawn Cole, Ivy League trained physician and industry expert in telemedicine
29:43
29:43
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:43
Shawn Cole, MD has worked in multiple clinical settings, has become a leader in the virtual healthcare revolution, and even spent some time behind the scenes in New York when the pandemic first broke out. In this interview, he discusses how he uses this experience, together with athletics, to coach other physicians on growing their practices while …
My grandmother and an aunt I was quite close to were born in the early 1900s. When they were growing up, it was only ok for women to work until they got married, after which time they quit to take care of their husbands and ultimately raise a family. I remember my aunt telling me that a working woman back then was viewed as taking a job away from a…
There are a lot of lakes around where I grew up in Ontario. I had friends with family cottages on lakes, and one summer I worked as a camp counselor on a lake. One thing I loved to do back in those days was swim the length of the lake. Naturally, since by now you know I’m a fan of metaphors, this made me think about parallels to running a successfu…
You probably know who your best clients are, and you certainly know the ones you’re not as fond of. So how do you clone your best clients and grow your business around people more like them?Por Diane Moura
E
Entrepreneur with Diane Moura
1
How On Earth Are We Supposed To Make New Year's Resolutions?
7:23
7:23
Mais Tarde
Mais Tarde
Listas
Like
Curtido
7:23
Just for fun, or perhaps to torture myself with the freedom of our past, I decided to listen to my old podcast episode from the first week of January, 2020. In retrospect, it felt like the age of innocence, before all Hell broke loose. I remember the excitement of a new decade, and how cool it felt to write the year 2020, as though anything could h…
E
Entrepreneur with Diane Moura
1
What Small Business Can Learn From Big Business About Growth
7:54
7:54
Mais Tarde
Mais Tarde
Listas
Like
Curtido
7:54
For 26 years I worked in corporate consulting, helping Fortune 500 companies with customer segmentation, customer treatment strategies for marketing & operations, and how to improve their long term customer relationships. What I learned is as applicable for the single entrepreneur as it is for the corporation seeking to improve its stock price. I r…
so I thought today I’d talk about a feelgood topic, and that is the subject of human connections. As a marketer, I’m keenly aware of how much more we’re able to get through our day without making any human connections. Over 20 years ago, when my husband and I were first dating and he lived in Brazil, we used to laugh about how Brazilians never need…
While we may be getting into more of a rhythm, for many of us it’s becoming a lot. While the introverts among us are having the time of their lives getting to focus on their computers without anyone bugging them, those of us who are extroverts could really use a good happy hour with actual crowd noise in the background and finger foods to share. Or…
E
Entrepreneur with Diane Moura
1
How To Develop A Killer Message To Attract More Clients
10:25
10:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
10:25
Today is part 3 of our 3-part series on using psychology to improve your marketing. In part one, I talked about how to use psychology to get attention and make a good first impression. One component of getting attention is having a tagline that both catches attention and makes it clear what you do. Today we’ll zero in on creating a killer message.…
I’m old enough to remember working before Microsoft Windows, before the Internet became popular, and before social media. When I was a teenager and wanted to talk to my friends, I had to pick up the phone and call them. Likely one of their parents would answer and would either bring them to the phone or I’d have to leave a message. Fast forward to …
E
Entrepreneur with Diane Moura
1
The Science of Tilting Purchase Decisions In Your Favor
8:48
8:48
Mais Tarde
Mais Tarde
Listas
Like
Curtido
8:48
I was scrolling through some TED talks the other day and came across a few interesting videos that covered various aspects of the science behind how we make decisions. Since we all rely upon prospects making decisions to select our business over their other choices, I thought you might find this interesting.…
Our city is slowly starting to re-open, but life as we know it will be far from normal. Reopening is somewhat disturbing since our infection curve is still high and according to the Yale School of Medicine, we are likely to see a rebound in cases the more social distancing measures are lifted. It kind of goes without saying but you can’t live throu…
E
Entrepreneur with Diane Moura
1
What You Need To Know About Email Marketing
9:06
9:06
Mais Tarde
Mais Tarde
Listas
Like
Curtido
9:06
You may have noticed more emails in your inbox lately. But unlike pre-COVID days when you spent half your day fighting traffic, and you actually had a social life, if you’re like most people, you may have also noticed that you’re opening more emails lately. A couple of months ago, while procrastinating about something that had been on my to-do list…
Fast forward to the year 2040. My grandchildren are sitting at my feet, begging me to tell them a story of the "olden days." I remember doing the same with my grandparents as they obliged me with stories of what it was like to live through the Great Depression. It was fascinating yet utterly unrelatable as we sat in our comfortable surroundings wit…
E
Entrepreneur with Diane Moura
1
Magical Lessons To Grow Your Business From Harry Potter
6:57
6:57
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:57
OK, I'll admit it. I took the online test, and I'm a Gryffindor. At Hogwarts, Gryffindors value courage, bravery, competitiveness, and nerve, which, when you think about it, are pretty much what it takes to be an entrepreneur these days. Inspired by none other than Harry Potter. Here are some magical lessons to grow your business. I know that many …
E
Entrepreneur with Diane Moura
1
How To Network Virtually Without Spamming
6:04
6:04
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:04
When our face-to-face networking events became Zoom calls, several networking organizations coached members to reach out across geographic boundaries to join meetings they wouldn’t normally attend, and connect with people they wouldn’t normally meet. But our new virtual world has also unleashed an army of networking spammers.…
his week one of my favorite authors, Simon Sinek posted a quote on LinkedIn that really caught my attention. “True strength is the courage to ask for help.” It’s an interesting statement that got me thinking, so I decided to do a little digging. Not being the type of person who typically asks for help until I’m absolutely drowning, I thought I’d se…
This weekend, while enjoying our two-hour time slot at our condo pool, I listened to a podcast hosted by Stephen J. Dubner. In case you don’t remember Stephen, he’s the co-author of one of my favorite books, Freakonomics. Dubner and his co-author Steven Levitt managed to make economics cool. They did so by making interesting connections we may not …
E
Entrepreneur with Diane Moura
1
How To Make Your Linkedin Business Page Work For You
9:04
9:04
Mais Tarde
Mais Tarde
Listas
Like
Curtido
9:04
I shared some tips on improving your LinkedIn personal page, but as a business owner, you also need a LinkedIn business page, so let’s talk about that today. I’ll preface this by saying that the entire LinkedIn platform is built around the idea of professionals connecting with other professionals, so your personal page will always be your number on…
At some point when selling your services, you will likely be asked to deliver a formal or informal presentation, whether in person or on Zoom. Perhaps you will be invited to speak at a conference as an expert, or more informally at your local networking group as an introduction. This naturally raises the question, “should I use visual aids?”. Have …
There are several fun idioms we use to express the passing of time. When it’s passing quickly, we say that time flies. When we get something done just before the deadline, we say that it was at the eleventh hour. Today I’d like to add a new expression to our list. COVID time. COVID time doesn’t have anything to do with actual time of course, rather…
A little over a month ago, I provided you with an overview of the latest marketing trends, including what people are searching for on Google. But with this crazy COVID rollercoaster ride we’re on when one week we’re getting ready to open everything up, and the next week we’re shutting down with no idea when we’ll be able to get within 6 feet of ano…
E
Entrepreneur with Diane Moura
1
Media Training Class Lessons Applied To Zoom
7:10
7:10
Mais Tarde
Mais Tarde
Listas
Like
Curtido
7:10
I was cleaning out some old files over the weekend and came across a spiral-bound notebook that triggered a bit of PTSD. So why did I hang onto a notebook that, to this day, gives me flashbacks? Because that class provided some of the best advice and training on public speaking that I have had in my career. The fundamental principle of being in fro…
In this episode I interview Dr. Rafael Padro, co-founder of Mind & Soul Therapy and Acupuncture, a holistic mental wellness and pain therapy center in Miami. We discuss the challenges of starting a business in a relatively empty niche, as well as some helpful mental wellness tips for stressed out entrepreneurs.…
E
Entrepreneur with Diane Moura
1
Growing Your Business Through The Marketing Growth Circle
17:44
17:44
Mais Tarde
Mais Tarde
Listas
Like
Curtido
17:44
There are three circles to keep in mind when growing your business. Reaching out to your inner circle of those who know what your profession is about is not enough, you must expand to the outer circles of those who are associated to those you know, and those you do not know.Por Diane Moura
E
Entrepreneur with Diane Moura
1
2021 Marketing Blue Print: 6 Ways to Grow
1:08:22
1:08:22
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:08:22
Recently my ZenChange Marketing team hosted a webinar outlining detailed strategies on what has changed in marketing since the pandemic and how to grow your small business in 2021. In this episode I share the content from that webinar. It’s packed with information I hope you find valuable.Por Diane Moura
E
Entrepreneur with Diane Moura
1
What Your Dog Can Teach You About Entrepreneurship
8:17
8:17
Mais Tarde
Mais Tarde
Listas
Like
Curtido
8:17
Last March, we lost Casper, our little 14-year-old Maltese. As anyone who has had to make the most difficult decision possible about their 4-legged friend knows, it was rough. I have had dogs in my life ever since I was a kid, and I have been fascinated by their behavior. There is an incredible book called “Leader of the Pack” by Nancy Baer. She st…
Not everyone thinks of musicians as entrepreneurs, but they start their journey as small businesses just as much as the rest of us. Aerosmith is an excellent example of a group of entrepreneurs with the right stuff. Financially, they’re a great example of revenue growth. The band signed with Columbia Records in 1972 for $125,000, and since then eac…
These past few days reminded me of that famous quote from Charles Dickens, “It was the best of times, it was the worst of times.” Psychologists tell us that what dictates the amount of fear we feel is related to how much control we have over the situation. So how can we have more control over whether our current business will continue to earn enoug…
I’m not sure how many of you are checking out LinkedIn Learning videos, but if you sort through them, you’ll find some pearls that are worth sharing. Last week I came across a course by Bob McGannon called Leading With Intelligent Disobedience. Bob proposes something he calls the 30-3-30 model.Por Diane Moura
Por Diane Moura
E
Entrepreneur with Diane Moura
1
How To Focus While Working At Home In Chaos
6:51
6:51
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:51
Por Diane Moura
Por Diane Moura
Last episode I talked about using psychology to make a good first impression. Now let's dive into how to differentiate your strategy according to your buyer personas so that each person in your audience feels that you're speaking to them.Por Diane Moura
E
Entrepreneur with Diane Moura
1
Using Psychology To Make A Good (Marketing) First Impression
6:07
6:07
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:07
Some interesting applications of the world of neuromarketing that you can apply to help you sell more stuff. Today we’ll start with how to make a good first impression online.Por Diane Moura
E
Entrepreneur with Diane Moura
1
From The Founders: Wemlo On Building A Strong Company Culture
41:58
41:58
Mais Tarde
Mais Tarde
Listas
Like
Curtido
41:58
In this episode I interview David Rogove, Steve Gelley and Derrick Doss, co-founders of Wemlo, the processing platform that is taking the mortgage industry by storm. In addition to building an impressive technology, they have built an equally impressive company culture where employees feel like family and can't wait to come to work (no seriously, I…
E
Entrepreneur with Diane Moura
1
From The Founders: Attorney Moncy Blanco-Herrera Keeping It Real
25:52
25:52
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:52
Moncy grew up in Key Biscayne, FL and after college and passing the bar has brought his skills as an attorney back to serve his local community to defend their rights against insurance companies in personal injury and property claims cases. In this episode Moncy shares his story as well as tips on growing a successful law practice and building hone…
Are your employees fully engaged? Did you know that the cost of disengaged workers to the American economy is $350-$500 billion annually? And it's not just a corporate problem. Here are some things to check on your own leadership to keep your employees engaged.Por Diane Moura
Your company, and your personal leadership is being tested right now, so I thought it might be helpful to share some tips on leading through a crisis.Por Diane Moura
As long as companies are run by humans, we're bound to screw up sometimes. But what happens next defines your maturity and culture.Por Diane Moura
E
Entrepreneur with Diane Moura
1
How To Take Your Business Virtual for 90+ Days
55:52
55:52
Mais Tarde
Mais Tarde
Listas
Like
Curtido
55:52
Packed with tips on tools, processes and building a virtual company culture, this webinar goes from strategy to the operational details of what it takes for all or part of your business to go virtual. Helpful for the current pandemic but with potential lasting guidance for companies who want to build a virtual component to their strategy for future…
Diane looks into her marketing crystal ball at key trends your business needs to capitalize on for small business success over the next few years.Por Diane Moura
In this interview with marketing strategists and social media influencers Mallory and Bailey Mitchell we discuss all of the elements necessary for a successful marketing plan, and how to decide what to DIY vs. outsource. Packed with really detailed tips this episode is not to be missed!Por Diane Moura
I couldn’t possibly talk about leadership without referencing Superbowl LIV. Even if you weren’t happy that Kansas City won, you have to respect coach Andy Reid. This is a team that had not won a Superbowl in 50 years. Imagine holding onto a goal for that long, failing each year and disappointing the people around you, but still coming back and try…
E
Entrepreneur with Diane Moura
1
From The Founders: Viera Yague Law Firm
18:49
18:49
Mais Tarde
Mais Tarde
Listas
Like
Curtido
18:49
Fred Viera and Isabel Yague are business attorneys in Miami, one a native and the other with an immigrant story. In this episode they share what inspired them to launch their own law firm, some tips for startups and small business owners and what they believe makes their firm successful.Por Diane Moura, Fred Viera, Isabel Yague
E
Entrepreneur with Diane Moura
1
Does Your Marketing Have Enough "Oomph"?
37:12
37:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:12
In today's episode I nerd out on one of my favorite topics, neuromarketing. By providing examples from large and small brands, as well as an introduction to a model of how buyers think, I discuss a scientific methodology that will allow your messages to make it through the brain's spam filter in order to be considered for processing by your target …
E
Entrepreneur with Diane Moura
1
From The Founders: Eye Hope Clinic, Dr. Zenia Aguilera
42:07
42:07
Mais Tarde
Mais Tarde
Listas
Like
Curtido
42:07
Dr. Aguilera has spent the past 30 years practicing Pediatric Ophthalmology within the hospital system from Cuba to the U.S. She is now embarking on the American Dream of launching her own family Ophthalmology practice in Miami. In this interview she shares her story, how parents can help protect their children's eyesight and how she made the decis…
The Statistic Brain Research Institute found that only 9.2% of humans ever keep our resolutions and break free of bad habits. Here's a better approach for your small business.Por Diane Moura
E
Entrepreneur with Diane Moura
1
From The Founders: Interview With Judi Smith, Co-Founder ICBR
22:12
22:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
22:12
Judi Smith is the co-founder of the International Clinic of Biological Regeneration. In this interview she discusses how she and her husband Dr. Tom Smith started ICBR, the core values of their clinic, how cell therapy has evolved over the past almost 40 years, and what patients who undergo the therapy typically experience.…
