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The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, she will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that ar ...
 
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OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!…
 
Community is more important than ever—so important that entire businesses are being built around the concept. Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What…
 
When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it. In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President…
 
Rebranding can be costly, but not as costly as straying from your values. Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went throu…
 
Learn how you can turn PR opportunities into organic traffic for your business. What sets you and your business apart from your competition? What makes you different, surprising, maybe even controversial? And how can you leverage that into PR opportunities that ultimately lead to more brand awareness and traffic? Jack Nunn, rowing champion and foun…
 
Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel! The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successf…
 
People are hungry for a new way to generate customers for their business. They want a marketing alternative where they don’t have to get in bidding wars or fights with the algorithm. In this episode, Amber Spears, co-owner and founding partner of East 5th Avenue shares her vast knowledge of affiliate marketing, a reliable revenue stream she calls “…
 
When faced with uncertainty and job loss due to the pandemic, Rachel Minion seized the opportunity to turn her longtime side hustle into a full time gig. Her husband Jon joined her soon after, and Rockstarr & Moon (the anti-agency agency) was born. In this episode, Rachel and Jon sit down with host Jenna Snavely to discuss their passion for helping…
 
When it comes to sales and sponsorships, nothing beats a relationship-based approach, and Carey Naab is a natural at it. Carey is the Partnership Manager at DigitalMarketer, and her clients and sponsors adore her. Why? Because she genuinely cares about them and their needs and is committed to matching them with the perfect advertising partners. In …
 
The world is changing, and even the most long-established businesses have to start thinking like it’s day one if they want to survive. Rico Glover, the host of Startup Grind Charlotte, is a forward-thinking digital marketer with a passion for training entrepreneurs and startups. On today’s episode, he sits down with host Jenna Snavely to talk about…
 
Webinars can be a great way to overcome objections in real-time, get an influx of quick cash, or explain a more complex product or service. Jason Fladlien, Chief Strategy Officer and co-founder of Rapid Crush, Inc., delivered a power-packed 4-hour webinar to our DigitalMarketer Lab community recently, and we’re sharing the highlights in this episod…
 
Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years. Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others. In this episode, Jenna sits down with Bethany to talk about all thin…
 
Matt Dobson is a managing partner at Carousel, a customer acquisition engine for mid-market direct-to-consumer brands. In this episode, he and host Jenna Snavely dig into the changing landscape of Facebook and the big bad iOS updates. They discuss how pricing and offer models need to be adjusted for the new consumer, and why affiliate marketing is …
 
Connect with Rudy Mawer: LinkedIn- https://www.linkedin.com/in/rudymawer Instagram- https://www.instagram.com/rudymawerlife/?hl=en Facebook- https://www.facebook.com/rudymawer Website- https://rudymawerlife.com/ Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBu…
 
Lamar Tyler is the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs. Lamar quit his corporate job in 2007 when they shot down every great internet idea he pitched. He started blogging, then filmmaking, and over the years he’s refined the storytelling and marketing skills that ser…
 
Three words for you: Instagram. DM. Automation. In this episode, Jenna Snavely chats with guest Natasha Takahashi, CMO of The School of Bots, about Instagram chatbots. Instagram is now one of the largest search engines in the world, and 81% of people on IG go there to buy products and services. With 400 million people messaging businesses on IG eve…
 
Fractionalized services outsource specific departments or tasks to remote workers that aren’t full-time employees. In this episode, CEO of Fully Accountable Vinnie Fisher explains how businesses can take advantage of the shift to remote and reduce margins with expert fractional CMOs and CFOs. He’ll also talk about his experience leading a team duri…
 
Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click. Our P…
 
The right marketing strategy doesn’t happen on one platform, it happens across several. In this episode, Mark de Grasse, CEO and Chief Creative Officer of MegaMad Websites explains his holistic approach to marketing. Listen to learn how Elon Musk has strategized (or fallen into) his holistic marketing approach, how internet speed is impacting marke…
 
Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on …
 
What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and co…
 
Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior …
 
With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on t…
 
Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to c…
 
When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing i…
 
If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your…
 
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