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Growth Engineers

Atiba de Souza and Dean Issacs

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Hosted by successful entrepreneurs Atiba de Souza and Dean Isaacs, the Growth Engineers podcast gives you the insights and proven strategies you need to stay ahead of the business growth curve. 📈 Whether you’re new to the marketing game or are a pro looking for a new perspective, this podcast provides business owners and entrepreneurs with real, tangible advice. Tune in weekly to the Growth Engineers podcast as Atiba and Dean break down the latest thought leadership in marketing, sales, busi ...
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I've known Steve for a few months. This guy amazes me with his generosity (and fiery attitude). He helps people help themselves, and advises them to play "The Game" so they can gain an audience, be seen, and win. linkedin.com/in/stevef1 If you could participate in a group of professionals to show them your stuff, make connections, and unlock job op…
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Your ability to take vague direction and turn it into a desired outcome of the business is so important in your engineering career, but it's something I had never thought of before (in that way). I have been doing this for a long time, since day one actually, but never quite connected the dots to this line of thinking. And I realized something... I…
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Delegation for engineers. Ah yes, that endless debate on whether you should just do the work yourself. Are you in camp delegate, or camp do everything yourself? A healthy mixture of both? It's OK to be in either one, and there are seasons to this just like anything else. But if you are looking for support in moving up roles, expanding your team, an…
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There is a long term and short term strategy around weaknesses and strengths in your engineering career that can have a huge impact if done correctly. Do you think about those weaknesses that you don't know about? How about the strengths you don't know about? How do you identify those, and once identified, what do you do with that knowledge? These …
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Co-elevation is the key to an impactful career within an organization. How to achieve this is a broad subject that you can only "learn" so much about before you just have to dive in and start practicing it. We give you what we've learned to be the most effective tactics. I mention a great book called "Leading Without Authority" in this episode. It …
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We all know that someone that appears to be resistant to change, thinks they know everything, seems to be a brick wall to any influence, and definitely doesn't think they are the problem. I mean, I've definitely never been that person before :). Yeah right. While there are many reasons behind this perception (and let's be real, actuality), there ar…
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It's not a sense of delusion or hubris, it's a strategic plan to get where you want to go. But how? Let's dive in! The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. …
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Steve would say that the most important thing to the beginning of your career is to "consider all options" as you search to land your first job and as you work your way through your first three years. Steve covers why he believes that choosing the right company may be better than choosing the right job. Let's dive in! The Impactful Engineering Proj…
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The IMPACT formula. Know it, learn it, live it. Kirby has about 3 decades worth of engineering experience in the AEC workforce that goes into the Lion Attitude System and the IMPACT formula. You don't wanna miss insights from a veteran in the space looking to make huge changes as we enter the new world of work and beyond. Check out all of what Kirb…
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Steve's story will inspire you to take action on that one thing you KNOW should be addressed now, instead of when your body chooses for you. And that one THING will help you unlock some serious success in your career. Let's dive in! The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and asp…
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Most companies (I could only imagine based on my experience) miss this my a country mile! I hit on something I am very passionate about. I couldn't even wait until I got home to record, so I put in the ear bud, and let it rip while I was on my way home. Hope you enjoy it and that you start implementing the concept right away. Let's dive in! The Imp…
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A great discussion around the two most common general paths in an engineering career. We talk about what our experiences have been and it may be surprising to you where we weigh in on these! We expect this discussion to help engineers build their big picture perspective or create a reframe around where they are in their career and how they may be m…
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I'm happy to share one of the greatest level-ups in my life that I have ever experienced. I hope it resonates with someone and that it helps someone else do the same. Let's dive in! The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we…
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Everyone runs into that point in their career where they are expected to do more and more. Or so it seems. When the work is piling up, it's a good sign. You are counted on to do the important stuff and are known as the person that can get it done. Then something happens. Even though you are great at your job, you can't handle the work. Things start…
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Get a great tip for you resume to implement right away. Cut through the noise of everyone telling what to include on your resume and get it straight from a hiring manager. A resume is a living document that is important to keep up to date. Even if you are not planning to change jobs, keep that resume up to date with major accomplishments. This will…
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In this episode, we discuss the old adage and how it applies to you career, what it can tell you about the company you work for, and how you can be proactive in making sure you don't fall into some of the traps it can create. Let's dive in! The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new…
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In this episode, we are actually deploying our own mode of thinking, which includes discipline and a gain-focused mindset around continuing to do what we know we should be doing in order to win, even when we don't feel like it. Sometimes, you just have one of those days, and your energy is low. Well, in this episode, we do our best to bring the ene…
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This episode we discuss what we are currently learning about AI in the workplace and what we are doing to integrate it. We talk about everything from using it in your every day to how we think of the technology compared to recent history and what we expect in the future. The episode was prompted from a question we received from the community! Let's…
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Do you have that entrepreneurial spirit, but not sure whether you wanna be an entrepreneur? Well, besides taking the leap and leaving the W2 world behind, you could focus that energy into a great company and help build it! In this episode, we discuss the why and the how you can become successful in an intrapreneurial journey that will lead to great…
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This episode covers our recommended approach to maintain visibility and be heard as an engineer on the more "quiet" side as well as how these engineers hold tremendous value for an organization that sometimes goes unseen or unappreciated (and how you can avoid that situation yourself). We give tips for those engineers themselves that appear to be "…
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You ever wonder what you can do to increase your awareness and impact regarding diversity and inclusion efforts in the engineering industry? Stephanie tells us that solving the world's biggest challenges requires a diverse group from all walks of life to think outside the box and develop cohesive teams that support each other. Do you know some the …
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Human drive is all based on emotion. In our engineering careers, where we choose to tie our emotions to certain results can either boost our career or hinder it. And to be clear, by boost we mean fulfillment + happiness AND promotions + advancement. Pride in your work is a strong and useful emotion. In this episode, we consider where to apply pride…
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Every project has three main ingredients. Scope, schedule, and budget. There are fairly standard processes used to manage all three for a successful project. In this episode, we discuss some of the conventional thinking that can go into the HOW of a successful project, focused around schedule, and why some of those ways of thinking are actually tra…
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We start out talking about a trend we've noticed with engineers in the time spent at each company as they grow. We then switch to an operational mindset that will give you powerful influence on the outcome of your career, success, and fulfillment. How do you stay focused on your progress, make decisions to switch companies, and have faith that you …
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Two skills to be aware of and develop right away in your engineering career that will help propel you forwards and create a lasting impact on your perception and visibility within the company. Let's dive in! ********************************************************************************************* The Impactful Engineering Project's purpose is t…
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Quitting? Let's dive in! ********************************************************************************************* The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as we…
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On this episode we talk about making mistakes and how the mistake itself is not the biggest hurdle - how you handle it is. Mistakes in their many forms are going to happen regardless, you can't avoid them. So let's learn how to make them work for us. Let's dive in! ************************************************************************************…
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On this episode we talk about working extended hours. When it's needed, when it's not, and the simple truths about releasing yourself from the self-fulfilling prophecy of working "extended hours." It's all in your mind... Let's dive in! ********************************************************************************************* The Impactful Engin…
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On this episode we talk with Jeff Perry, an engineering leadership and career development expert, author of "The Intentional Engineer", podcast host, and resource creator for engineers. His book is very action oriented (which we very much appreciate) and lays out the guide to preparing your engineering career and your life with INTENTION. Don't mis…
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Easily one of the biggest breakthroughs Steve and I have made in our careers centers around Ego. Knowing what it is, how it affects your life and work, and when it's appropriate to lean into will provide you with another mindset tool (and skill really) which can be sharpened. We talk about how ego gets in our way, how it is an invaluable skill, and…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that will be built from this project has the potential to change the lives of everyone who is a part …
  continue reading
 
The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that will be built from this project has the potential to change the lives of everyone who is a part …
  continue reading
 
Is buyer journey mapping important and beneficial? Have you ever thought if there is more to achieving your goals than just keeping them in your head? We understand that we all want to consistently achieve these business goals. But let’s face it, having a solid strategy is like having a road map – it’s concrete, it’s tangible. It’s not just about m…
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Have you ever thought how AI can help us understand our customer’s journey? Well, let’s break it down in a simple way! In this video, we will discuss the power of AI, focusing on a popular tool called ChatGPT. We all know that ChatGPT is excellent at giving information based on what it already knows but doesn’t make decisions like humans do. It’s a…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that will be built from this project has the potential to change the lives of everyone who is a part …
  continue reading
 
Wondering why it’s so crucial to get what the buyer’s journey is all about? Why is the ideal customer profile important in the buyer’s journey? So, the buyer’s journey is like your guide, but it doesn’t mean much if you don’t know who you’re selling to. We kick things off by understanding our ideal client, their profile, and what makes them tick. E…
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Ever wonder why knowing how people buy stuff is a big deal for your business? Well, we’ve got the scoop – stick around! 🤔 First, let’s ask you why is it a big deal to know how people buy stuff? 🤷‍♂️ We sat down to chat about it. The way folks decide to buy things has changed, especially with Covid and everything going online. So, how can we, as bus…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that will be built from this project has the potential to change the lives of everyone who is a part …
  continue reading
 
Ever wondered why some marketing strategies hit the mark while others fall flat? Today, we’re diving deep into the crucial balance between "why/how/what" and "know/like/trust" in marketing. Why is finding the right balance between "why/how/what" and "know/like/trust" essential for marketing success? In a candid conversation with experts Dean Isaacs…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that will be built from this project has the potential to change the lives of everyone who is a part …
  continue reading
 
The role of AI in automating digital marketing processes | Learn, Innovate, and Transform! Ever wondered how AI can take your digital marketing to new heights? What if you could revolutionize your strategies, unlock powerful insights, and navigate the complex world of data analytics effortlessly? Join us on this journey as we explore the strategic …
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that can be built from this project has the potential to change the lives of everyone who is a part o…
  continue reading
 
Can you use both organic and paid marketing for my business? Are you stressed out by ads and confused about whether to focus on organic or paid marketing for your business? If you’re feeling overwhelmed by the data and information, you’re not alone! In this new episode of Growth Engineers with Dean and Atiba, breaks down the principles and understa…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that can be built from this project has the potential to change the lives of everyone who is a part o…
  continue reading
 
Ever wondered why non-sales people cringe at the thought of selling? Is it possible to change our perspective on selling in business? In today’s video of Growth Engineers, we will dive deep into the fears and misconceptions around selling as a small business owner. Join Atiba and Dean as they share insights on how to overcome the fear of selling an…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that can be built from this project has the potential to change the lives of everyone who is a part o…
  continue reading
 
In this video, we’ll dive deep the five key pillars of consistent revenue. In today’s episode of Growth Engineers, Atiba and Dean will guide you through this crucial topic. Sales Pipeline Management is our first pillar. Do you have a strategy to manage your sales pipeline efficiently? Learn the stages your prospects go through, which vary depending…
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The Impactful Engineering Project's purpose is to bring awareness, access, success, and mentorship to all new and aspiring engineers. But it doesn't stop there. What we talk about on this podcast applies to seasoned engineers as well. The community that can be built from this project has the potential to change the lives of everyone who is a part o…
  continue reading
 
Can producing Video content for my business be efficient? Are you struggling with the idea of producing video content for your business? You’re not alone! In this episode of The Growth Engineers, Dean Isaacs and Atiba de Souza dive into the world of video marketing, sharing insights and strategies to make your video content production efficient. If…
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