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The Horse Business Podcast

Horse Business Management

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Listen to the Horse Business Podcast where we explore the ins and outs of the equestrian industry with equestrian professionals from around the world. Join us as we discuss valuable insights, and provide actionable tips for running a successful horse business. From barn management to the latest technology, we cover it all, and we're always on the lookout for new and innovative ways to improve the industry's environmental sustainability, animal welfare, and profitability. So saddle up and tun ...
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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The one and only podcast focusing on the booming horse market in China cohosted by two experts of Chinese equine industry, Zoe Quin and Vivian Wu. On board with China Horse Business Club in 2024 ! For more info, please check our website: www.wonder-horse.com/chbc or write to us on : contact@wonder-horse.com
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The Horse Business Advice Podcast brings you tips, insights, and candid real stories of equine business owners. My passion is helping equine businesses get the confidence to move forward and get organised to balance life and a business at the same time. Hosted by Melody Semmler - founder of global business Equine Entrepreneurs, mother, lover of horses, and a online business coach based in Perth, Australia.
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Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…
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In this episode of The Horse Business Podcast, we talk with the inspiring Charlotte Jorst, a successful entrepreneur and grandprix dressage rider. Charlotte shares her unique journey, from starting riding at later in her life to becoming one of the top adult amateur dressage competitors in the world. We dive into her experiences competing internati…
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Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…
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You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…
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On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…
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As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…
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If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…
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Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…
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Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…
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In this episode of The Horse Business Podcast, we sit down with Stephanie Riggio Bulger, founder of Green is the New Blue, and Scot Evans, the Creative Director of the organization. Green Is the New Blue is an environmental non-profit dedicated to reducing the environmental impacts of equine-related events and activities. Stephanie's drive to make …
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There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…
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In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work like that. For the most part, you can’t just show up and start selling an online membership or online course or video library and expect people to buy right out the gate. If you want to build a sustaina…
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How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as you might hope. First, you need to understand that you’re asking about search engine optimization. Second, you need to understand SEO is not a one-and-done scenario. It’s an ongoing marketing strategy.…
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In this episode of The Horse Business Podcast, we talk with Paul Court, the CEO of Stable Hub. Paul shares his journey from his early days as a trainer to his incredible success in the racing world, including his historic achievements with Terror To Love. We also dive into his latest venture, Stable Hub, an innovative app that helps trainers and ow…
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We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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In this episode of The Horse Business Podcast, we sit down with Melanie Montagano, the owner of Prestige Performance Horses (PPH USA). Mel shares her journey of building PPH USA into an elite dressage training business that clients are excited to be a part of. She discusses her approach to training, the importance of patience and consistency, and h…
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Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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Join us for an inspiring conversation with Jennifer Williams. Jennifer has achieved remarkable success in the sport, reaching the International Grand Prix level on multiple horses. In 2020, she was the National Grand Prix Champion and was shortlisted for the Tokyo Olympics in 2021. Jennifer was also part of the Silver medal-winning Nations Cup team…
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Hello everyone, today's guest on The Horse Business Podcast is Megan Fellows Müller. Megan is the founder and CEO of Carbon Hoofprint. Megan is passionate about developing innovative sustainable solutions in the equestrian industry. Megan shares her vision of changing the future of the equestrian industry by inspiring and uniting the equestrian com…
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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Hello everyone, today's guest on The Horse Business Podcast is Michael DeLuna Owner and CEO of DeLuna Equine Services. In this episode we learn more about Michael's journey as a groom and how he got started in the horse industry. We talk about the services he offers such as laser therapy, Olympic-level horse grooming and expert consultations in tra…
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Hello everyone, today's guest on The Horse Business Podcast are Kristan Cicero and Sophia Garceau. The dynamic duo behind Vanner House! In this fun episode, discover the inspiration and passion that led Kristan to establish this luxurious equestrian lifestyle boutique, where every piece is curated with love and dedicated to horse enthusiasts. With …
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Hello everyone, today's guest on The Horse Business Podcast is Astrid v. Krenski. Astrid is the founder and CEO of Uniqcorn Exceptionnel. She is a designer and an equestrian and creates high quality riding apparel. In this episode, discover how Uniqcorn seamlessly blends function and fashion, offering a captivating style for the active equestrian. …
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Hello everyone, today's guest on The Horse Business Podcast is Thomas Baur. Thomas is the Director of Sport for the Adequan® Global Dressage Festival. He is one of the world’s top dressage organizers who runs shows in Europe and the United States. In this insightful conversation, Thomas shares his extensive experience as a top dressage organizer, d…
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One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my jumping while auditing my first jumping clinic, I was also taking notes on how you could apply the same principles to your business. Whether you jump, rein, trail ride, or race, this episode is for you b…
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Hello everyone, today's guest on The Horse Business Podcast is Bobbi Rottman. Bobbi is the Founder and CEO of Eques Solutions. She is at the forefront of providing cutting-edge marketing solutions tailored for businesses within the equine industry and those aspiring to connect with the elite equestrian audience. In this insightful conversation, Bob…
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Hello everyone, today's guest on The Horse Business Podcast is Felicitas Hendricks. Felicitas is a German dressage rider who recently won the Week 1 Friday Night Starts FEI World Cup™ Grand Prix Freestyle of the 2024 Adequan Global Dressage Festival. Felicitas shares insights into her journey with her talented partner, Drombusch OLD. A true equestr…
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Hello everyone, today's guest on The Horse Business Podcast is John McArthur. John is the director of Banana Feeds Australia. Banana Feeds has developed B-Complete, an innovative and game changing gut health supplement that has just been launched here in the United States. In this episode, we talk about equine nutrition, focusing on Banana Feeds gr…
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What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoiding setting goals, let’s get real about the reason behind your avoidance. You may just discover that a fresh perspective is all you need to help you see it’s actually possible to set goals in a way that…
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Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also important to review the past year with some key questions so you can make strategically informed decisions for the coming year. That’s what this episode is all about. These simple yet powerful questions will…
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Hello everyone, today's guest on The Horse Business Podcast is Callann Wolff. Callan is an Animal Communicator, Equine Assisted Leadership Coach & Yoga Teacher. Join us as Callann shares her unique approach, combining intuition, mindfulness, and the profound guidance derived from our animal companions. Discover how Callann's work extends beyond con…
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