The hsDNA Podcast is a conversation style discussion focused on human-centered product design. Justin Starbird hosts the hsDNA Podcast to touch on topics like combining researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to client’s needs. At HS Design, the team works in the medical life science, surgical and consumer healthcare space to create patient-centric solutions. Conversations with the HSD Team, Client ...
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Working on an award winning, global design team, through a pandemic | Season 2 Episode 6
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Martin Bakstad, the Director of the European Division for Design and Development for SteriPack, joins host Justin Starbird on the latest episode of hsDNA. SteriPack is a contract manufacturer that helps blue-chip companies of this world and with their medical device and pharmaceutical industries. SteriPack preforms contract manufacturing services f…
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Agile Methodology in Product Development Season 2 | Episode 4
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Listen to the latest episode of hsDNA, as Michael Quinn, the VP of Design & Engineering for HS Design, joins host Justin Starbird to talk about the how being agile and adhering to regulatory constraints is sometimes in conflict. As everyone knows, the medical device development and manufacturing space is highly regulated. Everything has to have a p…
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Process of Strategy & Planning Season 2 | Episode 3
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Today, we're talking to Bobby Boyer, Director of Product Development for HSD, and talking about the process of strategy and planning. Over the years, the capabilities of HSD have certainly widened, and the scope is a little bit bigger than it has been, but in the true sense, not much has changed either. HSD is still very attentive to the details of…
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Secrets of Medical Device Design | Season 2 Ep 3
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On the latest episode of hsDNA, host Justin Starbird is joined by Tor Alden, Global Design Development and Human Factor Lead of HS Design, now a SteriPack company, and Mary Beth Privitera, Principal of Human Factors Engineering for HS Design. There are a couple of things that are happening in the marketplace that are directly relevant to successful…
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Teaching what we practice | Season 2 Episode 2
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At HSD, we are fortunate to work with companies of all sizes. Some of our favorites are start-ups that are just out of the gate. Our passion is working with and teaching entrepreneurs what it takes to start a business and take a product from a concept all the way to commercialization. On this episode of the podcast, hsDNA, Bobby Boyer, Director of …
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State of Medical Device Design for 2021 | Season 2 Ep. 1
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What is the state of medical device design going into 2021? Tor Alden joins host Justin Starbird to discuss as they open Season 2 of the hsDNA Podcast. Tor shared that, having been been in consultancy for over 20 years, he thought he had seen it all. From corporate outsourcing trends, internalization, recessions, and booms, he had never saw a plagu…
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Conducting Human Factors Validation Studies and Requirements | Ep. 14
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Process of conducting a human factors validation study and the requirements As Mary Beth Privitera stated on the most recent edition of the hsDNA podcast, this is one human factors methodology where the agency has done a really good job of communicating what their expectations are. It is also the one method that has some significant rules that must…
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Mitigating risk in Applied Human Factors In Medical Device Design with Dr. Mary Beth Privitera | Ep. 13
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Mitigating risk in Applied Human Factors In Medical Device Design with Dr. Mary Beth Privitera Every human factors design firm, in a way, are going to have some area that's dedicated personnel for risk analysis of potential and existing projects. The authors that contributed to this section of the book Applied Human Factors In Medical Device Design…
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Formative Evaluation, Design and Reporting - Applied Human Factors In Medical Device Design Book Preview | PART 4
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Formative Evaluation, Design and Reporting - Applied Human Factors In Medical Device Design Book Preview | PART 4 Design is the best way to mitigate risks associated with use errors. This section, it's really about human factors in design. When we think about human factors, we always think about the testing. We don't necessarily think about design …
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Telemedicine to Teleresearch - The Pivot in Human Factors
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To be determined
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hsDNA Applied Human Factors in Medical Device Design Book Preview: Ian Culverhouse and Melissa Lemke join Dr. Mary Beth Privitera to talk Human Factors Discovery & Input Methods
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Ian Culverhouse of Rebus Medical and Melissa Lemke of Agilis Consulting Group join Justin Starbird and Dr. Mary Beth Privitera, Principal of HFE/Research for HS Design and the Co-Chair of AAMI Human Engineering Committee to talk about their contributions to the new book Applied Human Factors in Medical Device Design. Ian discussed how "...contextua…
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Episode #9: Bobby Boyer talks about the importance of a "Product Champion"
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Bobby Boyer joins Justin Starbird on the latest episode of "The hsDNA Podcast to talk about the importance of a product champion. As Bobby shares, "The product champion is someone that is devoted to the success of the product itself. They are going to be the ones that are driving the decision to make sure that the product is the best it can be. A l…
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Episode #8: Part one of Applied Human Factors in Medical Device Design with Dr. Mary Beth Privitera
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Dr. Mary Beth Privitera, Research and Human Factors Principal at HS Design and Co-Chair of the AAMI Human Engineering Committee joins Justin Starbird to kickoff a 7-part podcast series on this episode of hsDNA. She speaks with Justin to give an overview of section one where she defines Human Factors and how to use the new resource book. The goal an…
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hsDNA: Applied Human Factors in Medical Device Design Book Preview with Dr. Mary Beth Privitera
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Dr. Mary Beth Privitera, Research and Human Factors Principal at HS Design and Co-Chair of the AAMI Human Engineering Committee joins hsDNA to introduce her new book titled Applied Human Factors in Medical Device Design. The book began with a recognition of the new human factors guidance coming out between the FDA, MHRA, and the IUC and understandi…
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Episode #6: What is the International Organization of Standards (ISO) 13485?
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When discussing the topic of certification for a design firm and the process you have to go through there is quite a bit of rigor that goes into creating, maintaining and showing compliance to the quality systems. While that overhead will naturally be absorbed into the hourly rate or retainer, in the long run, certification actually makes things le…
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The Importance of Design in Medical Equipment | Ep. 5
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The Importance of Design in Medical Equipment. Listen as we walk through what goes into the design of Medical Equipment. What steps are followed? What are the most overlooked elements?
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Michael Quinn talks about Six Sigma Design | Ep. 4
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For this episode of hsDNA, we have Michael Quinn from HS Design to talk to us about a topic that, for a lot of folks, this topic can mean a couple of different things. We're here to clear up what is Six Sigma and how does that apply to design and innovation for device design and how HS Design implements that into their process.…
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What are Human Factors? with Mary Beth Privitera | Ep. 3
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"Back in the day, human factors was just a course that we took where we essentially, looking for, how do people interact with the objects?" Explained Mary Beth Privitera, Human Factors Principal at HS Design from her office in Cincinnati. When she got her start, Human Factors Engineering or Human Factor Design were not professions in and of themsel…
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I have a prototype. It Works! Now what? | Ep. 2
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For a product development firm to engage with a start-up group, they could come in at any stage really. How a start-up is engaged depends on the goals of the companies that come in. For startups specifically, it could mean that they need help taking their idea or their prototype to develop it into a viable, commercialized solution for the end users…
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Industrial design as a whole, is a wide open and diverse field that touches lives every day in nearly every activity. The big differentiation between industrial design in consumer product development and medical product development are the certification processes and quality. Each of which is super important to how products are brought to commercia…
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