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Join Deanna Campese as the owner of ILM as she discusses various topics about being in the lash industry, lash education and their journeys. Deanna is the owner of Melbourne based lash brand, Lash'd Eyelashes and International Lash Masters, a networking and educational business to support lash artists. Deanna shares a passion for providing behind the scenes content in what it takes to start a small business, encouraging and motivating those who seek guidance and support from fellow lash arti ...
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Episode Eight: How much is too much to be charging as a lash artist?
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In this episode Shaniya finds a comment in a facebook group talking about how a lash artist was charging over $300 for a full set of eyelash extensions. We discuss whether we would pay for it and what considerations are taken into account when a lash artist is charging a high price for lashes and why we think it's completely reasonable. We'd love t…
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Episode Seven: Shaniya talks about rebranding her business Lashology + we also discuss Trademarking in Australia
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Trademarking and checking as to whether you are infringing someone elses trademark is vital to business health and legitimacy. If you are interested in growing your lash business, or any business at all into a well known brand, it is important to check whether your Business Name is available for trademarking. This is different to registering your b…
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Episode Six: Lauren Lappin shares her business growth advice and experience
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We welcome good friend and beauty boss extraordinaire Lauren Lappin to Lash Societe to discuss how she grew her 7 figure salon - Allure Lash and Beauty Lounge in Albury as well as juggling motherhood with being a female business owner. We made her special favourite, margarita cocktail before sitting down and talking all things business, her thought…
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Episode Five: Lash Conference Recap and current concerns with recent business coaching
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Join us as we recap our annual Sydney Lash Conference with speakers such as Elena Asher from Lash Makers, Jodi Harrison from Prolong Lash, Derik Hayes from Lockslash, Otto Mitter from Elleebana, Keilah Sauni from Fame + Feisty and more - who spoke on various topics on business and all things lashes. We talk about the importance of networking and at…
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Episode Four: Brigette Doherty from LBLA Australia
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We are proud to announce our first guest on Lash Sociètè - Brigette Doherty, Director of Lash Box LA Australia. Brigette discusses how she made the decision to work as the official distributor and trainer of LashBox LA and the importance of fostering relationships within the lash community and attending networking events. Shaniya owns Melbourne Las…
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Episode Three: How to Handle Situations with Your Lash clients
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Running a lash business involves putting in place certain boundaries and policies with your clients and customers to ensure that your business runs smoothly. Giving in to customers when things go wrong can leave you with burn out, running late and missed opportunities for income. We discuss the most brought up issues we hear from lash artists withi…
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In our first episode today Deanna and Shaniya talk about how they entered the lash industry, what they do to keep themselves motivated and a few of their life experiences and mistakes. Join us both on a journey where we discuss freely about our thoughts on various aspects of the lash industry and get to know some of our lash friends, mentors and bu…
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Episode Two: Handmade Volume vs. Pre Made Volume Application. Is using Pre mades cheating?
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Shaniya and Deanna talk about the age old debate between handmade volume lash extension application and pre made volume application. Both have received some interesting comments on their social media accounts about this issue and recently asked a number of industry leaders where they think the industry is going in regards to pre made and pro made l…
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