Manufacturing Engineering público
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Marketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses. You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients. The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of yo ...
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Are you inadvertently the "back door" into your largest client's secure network? In this episode, Simon Batchelar is joined by Paul Everington to discuss the increasing cybersecurity risks facing Small and Medium-sized Enterprises (SMEs). Large companies often have enterprise-grade security, making them difficult to hack directly. As a result, hack…
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Is your website traffic dropping unexpectedly? You aren't alone. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss the rapidly changing world of AI search and its real-world effect on the world of sales and lead generation. For over 15 years, the "10 blue links" Google model drove traffic to businesse…
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Does cybersecurity feel like an impossible, expensive task?. In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) discuss why many business owners find cyber risk difficult to visualise compared to physical security, often leading them to believe they are too small to be targeted. We break down the technical jar…
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Think your business already works with everyone who matters? In this episode, Simon Batchelar challenges one of the biggest myths in manufacturing and engineering marketing, the belief that “everyone already knows who we are”. Simon explains why this mindset can be dangerous, how competitors are quietly winning your prospects, and what to do to sta…
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When you want to generate new business, should you invest in a trade show stand or put your budget into Google Ads? Both can work, but they deliver results in very different ways. In this episode, Simon Batchelar compares their strengths and weaknesses side by side to help you decide which is best for your business. - How trade shows build credibil…
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How to make your business more resilient. In this podcast, Simon Batchelar from Pallant and Paul Everington from Everwell Associates discuss how to make your business more resilient. We explore why resilience is so important for manufacturing and engineering companies, especially when businesses are going through change—whether that’s selling, succ…
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Not all ISO certificates are created equal. An increasing number of certificates aren't what they appear to be. In this video, Simon Batchelar talks to Paul Everington about a common misconception: many companies believe that having ISO certification will help them secure more work or bid for UK government, defence, aerospace, and MOD contracts. Ho…
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In this video, Simon Batchelar from Pallant Studio is joined by Paul Everington from Everwell Associates to explore a key question faced by growing businesses: When is the right time to bring in outside expertise? Whether you’re scaling up, feeling stretched as a founder, or unsure whether to hire in-house or outsource, this conversation is packed …
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In this video, Simon Batchelar (Pallant Studio) and Paul Everington (Everwell Associates) explore the upcoming changes to ISO 9001 standards and explain what businesses need to do to prepare. We discuss the impact on quality management systems (QMS), what the revisions mean for manufacturing and engineering companies, and how these updates will aff…
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How can business owners add value to their business when preparing for investment or planning an exit? David Atkinson from Panoramic Growth Equity shares his expertise. David and his team invest £2–8 million in profitable UK SMEs, and in this video, he shares what really matters to investors beyond the financials. If you’re thinking about funding o…
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Putting off marketing until you're quiet is a big mistake. Is it sensible to stop marketing when you're busy? In this video, Simon Bachelar explains why this approach can lead to unpredictable slow periods, irregular cash flow, and inconsistent growth. They reveal the hidden risks of pausing marketing efforts and explain how you can do marketing in…
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As social media continues to dominate, it's natural to question the importance of making and maintaining a website in 2025. In this video, Simon Batchelar explains why a professional website remains essential, especially for manufacturing and engineering companies. Discover how your website is your most essential marketing asset, offering credibili…
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Digital Marketing for Engineering and Manufacturing Companies In this episode, Simon Batchelar explains how engineering and manufacturing companies can use digital marketing to attract new clients without wasting time or budget. Discover why traditional referrals are limited and how to enhance your online presence, create valuable content, and leve…
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Struggling to market your business while respecting NDA obligations? In this episode, Simon shares actionable strategies for effective marketing without breaching confidentiality. Learn how to shift from project-based to value-based marketing, develop anonymized case studies, create compelling content, and enhance your website and brand. Discover a…
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How do you stand out among a crowd of similar companies? This episode discusses the importance of standing out in the competitive engineering and manufacturing sector by shifting from technical capabilities to what makes you different. Learn actionable steps to differentiate your business effectively, such as focusing on your unique value, leveragi…
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Are you trying to find the delicate balance of marketing your proprietary process without compromising your intellectual property? This episode discusses actionable steps to highlight the outcomes and benefits of your proprietary methods without revealing the technical specifics. Learn how to use content marketing, case studies, and a four-step mar…
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Struggling to identify the most effective digital marketing channels for your engineering or manufacturing business? This episode dives into how to determine the right platforms where your potential clients spend their time. Learn practical steps to identify your client's digital habits, select the best channels, and focus your marketing efforts fo…
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