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Our mission is to empower your practice with cutting-edge marketing techniques, and help you stay ahead in this competitive industry. Join our host, Joseph Stith, as he picks the brains of industry experts for insights and strategies you can’t find anywhere else.
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Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your F ...
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Marketing Matters with Ryan Sauers is a radio and podcast show is powered by Our Town Gwinnett Magazine. Each show discusses marketing, sales, communications, branding, leadership, and more. Host, Ryan Sauers, is a best-selling author, national speaker, and consultant and facilitates discussion of how these topics play a vital role in every aspect of our lives. Each episode shares real nuggets of information from hosts and great guests that listeners can easily understand and apply to their ...
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Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a wa ...
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Mid-Market Matters

Mid-Market Matters

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While mid-market businesses are small in number they punch way above their weight in employees, productivity, and growth. Craig West finds out what makes them tick, and their secrets to building successful businesses.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your ...
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How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our p…
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What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity. https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missi…
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We have lost count of how many years “unprecedented uncertainty” has led annual outlooks, and yet here we are again. The next few months are likely to be a balancing act between a slowing economic impulse and sticky data that keeps the Fed from providing outright stimulus. Lauren Goodwin and Julia Hermann share how they see this balancing act playi…
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What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry. Follow Adam on Instagram at https://www.instagram.com/askadamtorres…
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What does unlocking human potential through AI mean? In this episode, Adam Torres interviews Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on ou…
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How can you use AI in social media to leverage AI without losing that essential personal touch?In this episode, Adam Torres interviews Laney Goff, EVP at Strella Social Media, explore Stella Social Media and their recently released report, Preparing Your Socials for 2025: Key Steps to Stay Ahead. Follow Adam on Instagram at https://www.instagram.co…
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In just this past month, Lauren Goodwin and Julia Hermann have spent time with investors across various political climates in the U.S., road-showed in the Middle East, and fielded questions from Europe, Japan, and Korea. This episode peels back the curtain to explore the similarities (and differences) in investor viewpoints from around the world – …
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Lauren Goodwin and Julia Hermann take a fresh look at the AI trade, evaluating both its promises and pitfalls. As investors set their sights on 2025, navigate tax considerations, and anticipate the tech policies of the incoming Trump administration, we dive into a key question: what lies ahead for the AI trading landscape?…
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How does the Quad-Core Management framework benefit a business and its management leaders? In this episode, Adam Torres and Garrett Delph, Founder & CEO of ClarityOps, LLC, explore the Quad-Core Management framework and ClarityOps, LLC. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases …
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The results are in. Donald Trump won the 2024 Presidential election, and Republicans have taken control of both the Senate and the House of Representatives. What does it mean for investors? Which of the week’s market moves are likely here to stay? Lauren Goodwin, Julia Hermann, and Michael LoGalbo cover it all.…
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Engage People is innovating and impacting loyalty programs around the world. In this episode, Adam Torres and Jonathan Silver, CEO at Engage People, explore Jonathan's journey and the evolution of loyalty points. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply…
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The U.S. election may be decided by U.S. citizens, but its impact will be felt by a far larger base. Nadège Dufossé, Global head of Multi-Asset at Candriam, joins host Lauren Goodwin to discuss the global implications of any potential policy change.Por New York Life Investments
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CX solutions using mystery shopping programs can be complex. In this episode, Adam Torres and Ron Welty, Founder of CustomerOptix, explore CutsomerOptix and how they are making CX solutions accessible to small businesses. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedu…
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How will AI affect your business and brand? In this episode, Adam Torres interviews Sam Michelson, Founder & CEO at Five Blocks. Explore the evolution of AI and how it views brands online. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our po…
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What are some of the guiding principles that can help successful Client Service teams? In this episode, Adam Torres and Samantha Graw, Vice President, Client Services at RevTrax, A Neptune Retail Solutions Company, explore what it takes to run a successful client services team. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ fo…
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The 2017 Tax Cuts and Jobs Act included tax cuts for households that are set to expire in 2025. How might tax policy evolve, and what does it mean for investors? Scott Sprauer of MacKay Municipal Managers joins host Lauren Goodwin to discuss all things tax policy and tax efficiency for investors.Por New York Life Investments
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When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tou…
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The first debate between Donald Trump and Kamala Harris has investors talking about what’s at stake in the U.S. election and who could win. Host Lauren Goodwin welcomes Jeff Bush of the Washington Update for his take on all things politics.Por New York Life Investments
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How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. A…
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Commercial real estate has been in the news for its risks – related to office space – but interest rate turning points may be creating a generational opportunity for allocation. Simon Martin of Tristan Capital Partners and Thomas O’Hanlon of NYL Real Estate join host Lauren Goodwin to assess that turning point and how to manage it.…
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Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/…
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Investors have flocked to private credit as higher interest rates meant higher yield. Now, with interest rates moving lower, credit managers are looking for differentiated sources of value add. Host Lauren Goodwin speaks with Patrick Koehl of Apogem Capital and Julien Rigon of Kartesia to identify how borrowers are faring, which areas of the asset …
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Private equity has been at a standstill for the last several quarters, but is that changing? Louise Smith of Apogem Capital joins host Lauren Goodwin to discuss the private equity landscape: capital conditions, opportunities, risks, and allocation ideas.Por New York Life Investments
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Private markets are now accessible by retail investors, but is it a good thing? Jeremy Held of Bow River Capital joins host Lauren Goodwin to discuss the democratization of alts, associated risks, potential opportunities, and how investors can consider these dynamics for their portfolio.Por New York Life Investments
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Introducing: a new Global Private Markets Outlook from New York Life Investments. Lauren Goodwin shares how changes in the economy and capital markets are disrupting – and opening – this space. This episode is the first in a series of episodes sharing our view both from the macroeconomic perspective and from the on-the-ground perspective of our pri…
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What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. App…
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The 2024 election season is already shaping up to be one of the wildest in history. With three and a half months until election day, Lauren Goodwin and Michael LoGalbo share how investors can stay about the noise and focus on policy, not politics when it comes to what could drive markets this year.Por New York Life Investments
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What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for u…
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Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at …
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How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ht…
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Lauren Goodwin hosts Alex Cook, Head of Strategic Capabilities at New York Life, as they explore how artificial intelligence is ushering in transformation at New York Life. They focus on AI’s practical applications, ethical considerations, and the future impact of AI on client and company outcomes.Por New York Life Investments
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The infrastructure required to enable the AI boom is daunting – and presents investment opportunities across the real estate spectrum. Julia Hermann hosts Simon Martin, Chief Investment Strategist at Tristan Capital Partners, to explore the next phase of the AI buildout in the U.S. and Europe.Por New York Life Investments
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With AI moving at lightning speed, venture capital offers a unique perspective into the pipeline of companies at the forefront of generative AI technology, related services, and infrastructure. Joel Albarella, Head of NYL Ventures, joins Julia Hermann to discuss this vantage point into AI investing.Por New York Life Investments
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WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date informati…
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Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on…
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We can easily imagine a future state with AI at the center of innovation and investment. For investors, the most important question is: what does it take to get there? For Lauren Goodwin, Julia Hermann, and Michael LoGalbo, AI is an investment megatrend with long term impacts, but with investable approaches that are actionable today.…
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StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode, Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date info…
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Geopolitical risk has so much impact on navigating the markets, but can feel impossible to position around. Lauren Goodwin, Julia Hermann, and Michael LoGalbo talk through their framework for how geopolitical risks make their way into portfolios, and discuss investment approaches that can seek to protect against – or benefit from – macro volatility…
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In this insightful episode of Marketing Matters with WEO Media, we have the pleasure of speaking with Greg Essenmacher, CEO and founder of GNA Consult and host of the Tooth's Sleuth Podcast. With 17 years of experience in the dental industry and a passion for full arch dentistry, Greg shares his expertise on navigating the growing $1.5B full arch m…
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