))
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
M
Marketing Smarts from MarketingProfs
1
Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]
31:05
31:05
Mais Tarde
Mais Tarde
Listas
Like
Curtido
31:05
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]
28:02
28:02
Mais Tarde
Mais Tarde
Listas
Like
Curtido
28:02
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profouPor Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts [Podcast]
29:12
29:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:12
Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast]
36:57
36:57
Mais Tarde
Mais Tarde
Listas
Like
Curtido
36:57
How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2Por Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
How to Stay Relevant at Your Marketing Organization During a Recession: Christina Del Villar on Marketing Smarts [Podcast]
30:41
30:41
Mais Tarde
Mais Tarde
Listas
Like
Curtido
30:41
25-year Silicon Valley executive Christina Del Villar offers insight into how marketers can make themselves valuable throughout the customer journey (and make sure the right people notice).Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
What Makes Customer Experience: Jeannie Walters on Marketing Smarts [Podcast]
31:57
31:57
Mais Tarde
Mais Tarde
Listas
Like
Curtido
31:57
What makes a memorable customer experience? How can brands differentiate themselves via the customer experience they provide? CX wizard Jeannie Walters shares her insights, including how understanding what's in your customers' hearts is keyPor Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
37:45
37:45
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:45
How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally DistrPor Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
34:54
34:54
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:54
Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.Por Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]
32:02
32:02
Mais Tarde
Mais Tarde
Listas
Like
Curtido
32:02
Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).Por Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]
29:00
29:00
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:00
Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
33:17
33:17
Mais Tarde
Mais Tarde
Listas
Like
Curtido
33:17
In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.Por Kerry O'Shea Gorgone, Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]
33:50
33:50
Mais Tarde
Mais Tarde
Listas
Like
Curtido
33:50
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.Por Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
MarketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]
26:58
26:58
Mais Tarde
Mais Tarde
Listas
Like
Curtido
26:58
Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruptionPor Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
34:50
34:50
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:50
Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers.Por Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
How to Eliminate Distractions and Put Success in Your Way: 'Attention' Author Rob Hatch on Marketing Smarts [Podcast]
25:33
25:33
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:33
As marketers, we compete for our audience's attention--and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
34:53
34:53
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:53
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a foPor Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
35:27
35:27
Mais Tarde
Mais Tarde
Listas
Like
Curtido
35:27
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
35:12
35:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
35:12
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a pPor Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
28:26
28:26
Mais Tarde
Mais Tarde
Listas
Like
Curtido
28:26
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement amPor Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]
30:55
30:55
Mais Tarde
Mais Tarde
Listas
Like
Curtido
30:55
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]
25:04
25:04
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:04
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]
25:50
25:50
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:50
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.Por Kerry O'Shea Gorgone
M
Marketing Smarts from MarketingProfs
1
Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]
29:10
29:10
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:10
Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisiPor Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]
34:51
34:51
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:51
Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.Por Kerry O'Shea Gorgone, Matt Snodgrass
M
Marketing Smarts from MarketingProfs
1
The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]
Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.Por Kerry O'Shea Gorgone
