Neste episódio , "A visão do consumidor na era da vídeo digitalização", Renata Fernandes (Globo), Vice-Presidente do Comitê de Vídeo Digital do IAB Brasil em 2024, e Clotilde Perez, professora de Semiótica da USP, conversam sobre como o vídeo é um formato poderoso para contar histórias, sobre a economia da atenção, a capacidade de absorver a quanti…

Quais são as grandes missões e os maiores desafios do IAB Brasil? Como se engajar nos debates sobre os principais temas da indústria e gerar um impacto positivo para o mercado e para a sociedade? Este episódio do IABCast recebe Denise Porto Hruby, CEO do IAB Brasil desde setembro deste ano. No programa, Denise também fala sobre a relevância dos com…

O desenvolvimento da TV 3.0 vai transformar a experiência do consumidor e a relação das marcas com os grupos de mídia, a partir de soluções customizadas de marketing e hiper personalização geográfica. Este episódio do IABCast conversa com Manzar Feres, diretora geral de negócios integrados em publicidade da Globo. No papo, Manzar também fala sobre …

Personalização, dados e mensuração são fundamentais para a construção de marcas fortes. Como fazer com que o digital seja um aliado fundamental nisso? Este episódio do IABCast recebe Raffael Mastrocola, CEO da Jellyfish. Raffa também fala sobre como fazer com que as empresas sejam realmente inovadoras e sobre como trabalhar para que as plataformas …

Em tempos de análise de dados e implementação de ferramentas de inteligência artificial, as skills para quem trabalha no digital mudaram. Qual a próxima era da publicidade digital? Este episódio do IABCast conversa com Paula Puppi, Chief Transformation Officer do WPP, que ainda fala sobre as tendências que se tornaram oportunidades imperdíveis para…

Mais do que uma simples tela, o digital out of home vem transformando a relação entre marcas e consumidores, em uma era que a economia da atenção está cada vez mais fragmentada. Este episódio do IABCast conversa com Alexandre Guerrero, CEO da Eletromidia, que ainda fala sobre como a mídia exterior pode oferecer formas criativas das empresas se rela…

Segundo levantamento do YouPix, o Brasil tem cerca de 20 milhões de influenciadores e criadores de conteúdo. Como organizar todo esse ecossistema? E como as ferramentas de Inteligência Artificial vão impactar o mercado, tanto para os criadores de conteúdo quanto para as marcas? Este episódio do IABCast conversa com Celso Ribeiro, CEO da BR Media Gr…

Retail media pode ser considerada a ‘terceira onda da publicidade digital’. A relevância desse mercado tem crescido muito para marcas, tanto varejistas quanto para quem anuncia, e para as agências e empresas do nosso ecossistema. Quais os desafios e oportunidades do setor hoje em dia? Este episódio do IABCast conversa com Celia Goldstein, general m…

As rotinas do consumidor estão cada vez mais voláteis e a moeda mais rara hoje é a economia de atenção das pessoas. Além disso, com a consolidação da internet como meio de massa, o mundo digital passou a pautar todas as tomadas de decisões dos brasileiros. Isso faz com que todas as marcas olhem de maneira diferenciada para suas ações na internet. M…

Barbie joins Hannah this week to chat all things Below Deck season 11, her feelings about her experience, episodes to come, and how she can relate to Hannah’s time on the show. Say Hi to Hannah + Guest @ PODCAST HANNAH BARBIE Executive Producers are Riley Peleuses + Juliana DeStefano for YEA Networks / YEA Podcasts. If you are interested in adverti…

Anastasia is back and we are having a girls chat about well… life. We are deep on wife life, mom life, and working through the highs and lows of being a business woman. Also, we have some BIG Ocean International news!! Learn more HERE Say Hi to Hannah + Guest @ PODCAST HANNAH ANASTASIA Executive Producers are Riley Peleuses + Juliana DeStefano for …

This week we have the beyond hilarious Josh but most of you may know him as Hi Josh. From his viral Lip Reading to his on point Google Reviews, Josh has a way of hitting your funny bone. We chat pivoting from a different career path to now making videos for all to enjoy and much more! Thank you to this week's sponsor: Head to FACTORMEALS.com/dearre…

Welcome to the BRAND NEW season of Dear Reality, You're Effed! We are kicking things off with the musically talented and hilariously funny creators, the Wachofam! Adam and Christine are the writers and brains behind the relatable and uplifitng content you see on social platforms. Listen as they share their breakthrough moment, their creative proces…

Hey guyss!! Hope you are enjoying your new year and I just popped in to give a quick life update and to announce a few exciting things to come for Dear Reality, You're Effed. Listen in for all the new things to come. Thank you to this week's sponsor: Factor -Head to Factormeals.com/dearreality50 and use code dearreality50 to get 50% off your first …

Segundo dados do IBGE e do Ministério dos Direitos Humanos e da Cidadania, o Brasil tem mais de 18 milhões de pessoas com algum tipo de deficiência. Isso mostra o quanto as marcas precisam pensar em estratégias inclusivas e trabalhar, de forma efetiva, em acessibilidade digital. Como ficam as ações de marketing na internet para esse público? Como t…

Neste episódio do IABCast você ouve sobre tendências e boas práticas do Digital Out Of Home (DOOH). Mídia programática, realidade aumentada e utilização de inteligência artificial estão entre os temas. O segmento de Digital Out Of Home (DOOH) deve movimentar quase US$ 55 bilhões em 2030. Os dados estão no último paper do IAB Brasil sobre o tema, pr…

This week we have another fun Hannah Helps... but first I have a very important life update for you! Thank you to everyone for sending in their questions and advice always. Thank you to this week's sponsor HelloFresh - Go to HelloFresh.com/dearrealityfree and use code dearrealityfree for FREE breakfast for life! One breakfast item per box while sub…

Amir Yass is here this week and our Bravo breakdown is still rolling! We have so much to discuss especially with ALL the drama going on! Thank you to this week's sponsor HelloFresh - Go to HelloFresh.com/50dearreality and use code 50dearreality for FREE breakfast for life! One breakfast item per box while subscription is active. Say hey to our fabu…

We have the wonderful Amir Yass back this week to help me break down all of the new drama happening in the Bravo World. We start with Winter house and and make sure to tune in next week as we talk the kickoff to the new season of RHOBH. Thank you to this week's sponsor HelloFresh - Go to HelloFresh.com/50dearreality and use code 50dearreality for 5…

Neste episódio do IABCast, você ouve sobre TVs Conectadas e como as marcas estão trabalhando suas ações de marketing nas plataformas. O último report do IAB Brasil sobre vídeo digital, feito a partir do IAB AdTech & Branding desse ano, apontou 3 grandes tendências que se aplicam para os mercados globais: experiência e expectativa do consumidor; mod…

Hannah is back for another round of her best travel tips and tricks. From homeschooling to the best waters in Europe, you’ll want to have your pen and paper ready! Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH If you are interested in advertising on this podcast or having Hannah as a guest on your Podcast, Radio…

Hannah is back from her crazy traveling schedule to answer all of your curious travel questions. She is sharing her personal experiences and the dos and don’ts she learned along the way. But first, where exactly has she been? Thank you to my sponsor, Hello Fresh! Go to HelloFresh.com/50dearreality and use code 50dearreality for 50% off plus free sh…

My good friend and pod favorite, Amir Yass, is back this week! We started down the rabbit hole of the Bravo World tea and then the conversation took a real life turn into the truths about mental health. Say hey to our fabulous guest Amir Yass INSTAGRAM Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Executive Prod…

We have my wonderfully hilarious friend, Amir Yass, back this week! We are having a wonderful catch up chat and boy do we have some stories for you. How did I find out I was pregnant? What happened at the park in France? Say hey to our fabulous guest Amir Yass INSTAGRAM Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HAN…

Join Hannah and Amir as they catch up and chat about generational gaps, break ups, make ups and all the Bravo drama in between. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Executive Producers are Riley Peleuses + Michaela Garrison for YEA Networks / YEA Podcasts. If you are interested in advertising on this po…

Segundo o estudo '#Publi: O impacto da Creators Economy entre os internautas brasileiros', desenvolvido pelo IAB Brasil, 92% das pessoas já aplicaram dicas de criadores de conteúdos digitais em suas vidas. Como as marcas podem potencializar parcerias com criadores de conteúdo para engajar comunidades? Como ganhar espaço na nova economia da atenção?…

Hannah Helps is back and she's got quite the questions this week. From deciding to breakup with a hairdresser, to a gloating rich friend, to traveling with kiddos. And Hannah has all the answers! Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Executive Producers are Riley Peleuses + Michaela Garrison for YEA Netw…

I am highlighting one of our juiciest voicemails this week. This caller called in needed some help with his relationship and living situation and I hope this gave him exactly what he needed. And maybe we will get an update on how he's doing in the near future. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Execut…

We have had some amazing Below Deck favorites on the pod lately! This week, we have a special episode featuring Captain Lee, Captain Jason, and Anastasia. Listen to some of the best BTS moments and catch up with your favorites on what they have been up to lately. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Exe…

O crescimento do comércio eletrônico, combinado com a volta das compras nas lojas físicas, deu início à “era das compras híbridas”: o H-Commerce. Além disso, a presença digital tornou as redes de varejo uma mídia proprietária e estratégica, aproximando ainda mais os anunciantes do consumidor. Para falar um pouco sobre como plataformas, varejistas e…

Hannah is back with another Hannah Helps and this one hits a little close to home for her. Listen as we navigate the best answer together. And a few big life updates to top it off. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HANNAH Executive Producers are Riley Peleuses + Michaela Garrison for YEA Networks / YEA Podc…

The gorgeous Aesha Scott is back to talk all things reality TV, answer your questions, and secret crossovers. Say hey to Aesha INSTAGRAM The new season of Below Deck Down Under premieres July 17th 8/7c on Bravo Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Exe…

My very special guest and friend, Aesha Scott is here!! Before we get into Below Deck and all of your amazing questions, we have to have a little catchup. Listen to all of the dirty details and what's been happening in our lives. Say hey to Aesha INSTAGRAM The new season of Below Deck Down Under premieres July 17th 8/7c on Bravo Need advice??? Give…

This one is near and dear to my heart. I have one of my besties on this week to talk about something very real happening in the world right now. Issac Humphries is the first active NBA players to come out in Australia and chats about normalizing coming out, his feelings once he spoke out, and where he is now. Say hi to Isaac HERE Need advice??? Giv…

We are back with another Hannah Helps and this time we are pulling from voicemails, socials, and everywhere in between. This one really hits home for all. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HERE Executive Producers are Riley Peleuses + Michaela Garrison for YEA Networks / YEA Podcasts. If you are interested …

Last week we had the wonderful Amir Yass here to dissect allllll things Vanderpump Rules. But we couldn't leave without having a serious (kinda) talk about life. So we have Amir back to chat about Pride, healthcare, parenting and so much more. Go say hi to Amir HERE Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ PODCAST HERE Ex…

Pump-tinis & Hot Takes! This is the final part to the Vanderpump Rules Break Down and what a finale it was. My good friend, Amir Yass is here to give his reactions and thoughts on the Scandoval. Go say hi to Amir HERE Thank you to this week's sponsors: Nutrafol - For a limited time, Nutrafol is offering our listeners ten dollars off your first mont…

I have a quick life update and then we dig into more of your great questions like how did my family support me through pregnancy, and what I would have done differently. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses + Mic…

O tema metaverso entrou na pauta das empresas de todos os setores. Marcas fizeram grandes investimentos para entrar na era dos "conteúdos imersivos" - via games, áudio e realidade virtual ou aumentada. O hype passou? Como a tecnologia vai impactar os hábitos comportamentais e de consumo? Quais são os últimos cases de sucesso? O IABCast recebeu Simo…

Hi guys! The Vanderpump Rules Reunion Part 1 was just as juicy as we all expected it to be and I am breaking down the little bits you may have missed. But first, I have a few fun life updates for you. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Pro…

My good friend and Below Deck Sailing favorite, Daisy Kelliher is here this week to give us all the behind the scenes details! What about, Gary??? Daisy is here to give us the update and much more! Go say hi to Daisy Instagram Thank you to this week's sponsors: Green Chef - Go to GreenChef dot com slash dearreality60 and use code dearreality60 to g…

Thank you to all the amazing callers and their questions! We had to put together a few of the good and a little tougher calls for this week's episode. Keep the calls coming! Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses +…

I am back for another hilarious Q&A. Your questions have been so amazing I had to keep going. We go in a little deeper to Below Deck days and the Bravo World. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses + Michaela Garri…

I have a life update for you... which leads us in to another juicy Q&A. Would I ever go back for another season of Below Deck for, Captain Jason? Is Josh banned from the podcast? I have the answers to all of your amazing questions this week. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Ins…

Hannah is back with a big life update and to answer more of your voicemails! From cruise advice to ghosting, she is covering it all! Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses + Michaela Garrison for YEA Networks / YEA…

There were so many amazing questions sent in… I had to do a part 2. We are speeding things up this time and digging into your back to reality questions. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses + Michaela Garrison fo…

You wrote in and I'm answering! First I am giving you a little life update and then I am getting raw and vulnerable with all of your burning questions. From why I didn't change my last name to my first job... we are going through it. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.c…

I am loving answering your calls! We have another round of Hannah Helps this week. From burnout to motherhood to drinking, we are covering some of life's curveballs. Need advice??? Give Hannah a call (469) 300-9820 Say Hi to Hannah @ www.Instagram.com/hannahspodcast www.Instagram.com/hannahferrier234 Executive Producers are Riley Peleuses + Michael…

I am back for part 2 with one of my absolute favorites, Ronnie Karam! We are talking life, career, family, and everyday moments that really don’t make sense. Grab a snack or glass of wine and join in on the chit chat. Follow Ronnie and Watch What Crappens www.instagram.com/RonnieKaram www.instagram.com/watchwhatcrappens Need advice??? Give Hannah a…

We are back with hosts of the Wild Rose Podcast, Whitney Rose and Connie Daniels. As we continue to pull back the layers of filming a Bravo reality TV show, we bond on a level most have not experienced. How do we handle the trolls and haters? And Whitney reveals a vulnerable moment she wasn’t planning on filming. Listen to the Wild Rose Podcast to …