Tune in each week as Diana Lidstone shares business strategies, tips, and resources so you can work less and profit more. This business podcast is for established business owners who want to stop being the Chief Everything Officers ... but still want to make more money! The truth is....business owners who earn 10x more DO NOT work 10x harder. Diana coaches her clients to go from low 6-figures to 7-figures and beyond using her results-driven framework. Whether you're a financial advisor, lawy ...
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Ep. 165 – Can Your Personality Profile Help You Prevent Burn Out?
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In this episode, Kareen and I explore: Basic principles of DISC personality profiles World Health Organization's definition of ‘mental health’ The difference between mental health and mental health issues Personalized mental health strategies DISC examples of early warning signs of burnout and how to avoid D’s tend to be high achievers, delegation …
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Ep. 164 – Scaling Smart: How To Avoid These 9 Common Challenges
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Over and over again, business founders find themselves in a trap! A growth trap where they feel trapped by their business – not only is it running their life; it’s consuming almost every waking hour; they are working as much as they can; and YET... they have this feeling that something could be better; something could be different. In this episode,…
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Ep. 163 – Burnout Lessons Learned: A Wellness Professional Shares Her Journey
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Of all the types of entrepreneurs in the world, you won’t expect a wellness professional to suffer from burnout! But here’s the personal story of how it happened so slowly, she didn’t recognize how it came to be. My guest, Lydia Di Francesco shares her lessons learned in today’s episode. Lydia and I have a very honest and open conversation about: H…
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Ep. 162 – Mastering the Art Of Recognition as a Small Business Leader
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People may forget what you say; forget what you did; but they will never forget how you make them feel – take on the famous quote Maya Angelou. So how do you make people feel? Your clients, your team, your suppliers?? My guest today is known as the FROG Lady – listen and find out why and how recognition can play an important part of your role as CE…
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Ep. 161 – Evolve From Solopreneur To CEO
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#1 reason people start a business – freedom. In the USA, the SBA says that 80% of the 29.6 million small businesses are run by a single person – the solopreneur. But most often these entrepreneurs realize that true economic and personal freedom isn’t possible by being the solopreneur … because: They are caught in the daily grind – the day-to-day ru…
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Ep. 160 – Discover Your Stand Out Strategy To Unleash Your Marketing
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It doesn’t matter what industry you’re in – whether you’re a lawyer, accountant or other professional, real estate investor – there’s a lot of competition for clients! So how do you stand out from your competition? And what if standing out didn’t involve endless posting on social media? During this engaging episode, Chantal & I share: Why being goo…
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Ep. 159 – How To Reduce Your Workload: The 7 Step Sequence
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Can’t believe that this is the last week of this free 5-part training series on how to get focus and find your freedom without hiring an additional employee! One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over th…
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Ep. 158 – How To Save Your Time & Sanity: 5 Productivity Tips (Ultimate Focus & Freedom Masterclass - Week 4)
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Research shows that of the time given to a workday, 80% is spent doing tasks with little to no value and only 20% is spent doing something important. That’s a BIG scary stat! And yet when Google sends me my website report, one of the MOST looked at pages – is a blog I wrote in 2018 – how to increase your odds of success by 95% ... it seems people W…
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Ep. 157 – Free Up Time: Why It’s Systems BEFORE Team (Ultimate Focus & Freedom Masterclass - Week 3)
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If you’re anything like a lot of my clients, you heard this before… Systems will set you free! Sound familiar? But what I do hear back from my clients is that they don’t know where to start to create systems and they are often confused about what it truly means to create systems. It’s Week 3 of my 5-week podcast training series The Ultimate Focus &…
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Ep. 156 – Which Activities ACTUALLY Move The Needle? (Ultimate Focus & Freedom Masterclass - Week 2)
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As a business owner, if you ever struggle with deciding what to tackle first on your to-do list or if you ever wonder how to pinpoint the tasks that will have the biggest impact on your business growth – have no fear, you aren’t alone. Ep 155 – Get Focused: Build your business with purpose Ep 156 – Which activities move the needle? Ep 157 – Free up…
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Ep. 155 – Get Focused: Build Your Business With Purpose (Ultimate Focus & Freedom Masterclass - Week 1)
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Toss the confetti – it’s Week 1 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass!! I’m super excited to be offering this free training – Some of you who know me, may have done a similar training with me; however, I’ve updated this one for you. It’s all about helping you reduce your workload and free up 10+ hours/week without hiri…
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Ep. 154 – Feel Like You’re Herding Kittens?
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If you’ve ever been the surrogate to a group of young kittens, you’ll learn that they have boundless energy to run in every direction without really accomplishing anything – are you running around like that? I don’t want that for you because it ultimately leads to burn out! You don’t have to look very far to hear about entrepreneurial burnout – you…
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Ep. 153 – A Narrower Niche Leads to Simplified & More Effective Marketing: One Real Estate Investor’s Story
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You’ve heard it before – the riches are in the niches! Narrowing your niche makes your marketing easier and when your marketing is easier, you’ll close more sales! Or in the case of a real estate investor, he attracted more deals and more capital! Two things real estate investors are always looking for! Listen as my special guest shares his story! …
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Ep. 152 – 9 Ways To Easily Stand Out From Your Competition
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Whether you’re a lawyer, accountant or other professional – it's important to realize that we are currently in a global marketplace. With today's technology, no longer is our business growth stalled or capped by our location. For instance, there was a time when bookkeepers or lawyers only worked with clients within a 5-10 mile radius. It’s no longe…
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Ep. 151 – Using Storytelling & Communication Intelligence to Close More Sales Faster & More Effectively
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While it is true that customers are attracted to the best marketers, not necessarily the best products, it is our job as business leaders to turn prospects into customers, in other words, to close the sale. My guest on this episode is a master storyteller AND communication specialist. We chat about: Two necessary ingredients of storytelling. What c…
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Ep. 150 – One Simple Step to Dramatically Increase Your Sales Conversions
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Having sales conversations that convert and that aren’t an hour long is vital to a successful and profitable business! In this episode, I want to share my journey with sales and how one simple change can increase your conversion rates and reduce the time you spend on sales calls! ACTION PLAN: How to increase your conversion rates & reduce the time …
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Ep. 149 – Ditch The Billable Hour: What To Do Instead!
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Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your pricing, especially if you’re a lawyer! Special guest from the United Kingdom, non-p…
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Ep. 148 – 10 Signs It’s Time To Raise Your Prices
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Raising your rates can be one of the most uncomfortable activities you do in your business and yet, it can be one of the most satisfying too! In this episode, I talk about: Money set point 10 signs it’s time to raise your rates Client stories of how and when to raise your rats ACTION PLAN: Which of the 10 signs applies to you? Decide how much you w…
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Ep. 147 – Four Steps to Take Back Your Life
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(This podcast was inspired by an article from E-myth) One of my deepest held core values is ‘life before business’. As I’ve moved to the farm, my life has changed and so has my business to be in alignment with my desired life. In this episode, I share 4 actions you can take to build a business that supports your desired life! I also share the story…
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Ep. 146 – My Favourite Strategy For Creating A Predictable Profitable Business & A Life I Love
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Welcome to the 3rd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!! To summarize, this series is filled with gold nuggets to help you build a predictably profitable business. Episode #144 – Where to focus your time, money and energy right now? I shared the 7 elements of the Freedom Stack. Episode #145 – #1 Mist…
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Ep. 145 – The ONE Thing (mistake) Keeping You From Predictable Profits & Sustainable Success
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Welcome to the 2nd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!! Last week #144 – I spent time answering one of the most common questions I get from clients and prospects…Where do I focus first? It’s the one question that you ask yourself time and time again – where do I focus first? Where do I focus my time…
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Ep. 144 – Path to Predictable Profits: Where Do I Focus First?
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Welcome to this new podcast series – The Path to Predictable Profits & Sustainable Success!!! Today’s episode #144 No matter your stage of business growth, I know that one of the questions that you ask yourself time and time again is ... where do I focus first? Where do I focus my time? Where do I focus my energy? Where do I focus my money… Right n…
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Ep. 143 – What business Personality are you? with guest Kris Ward
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There’s nothing I love more than talking to a fellow Canadian about business. In this episode, I welcome back Kris Ward, from Win the Hour, Win the Day. Kris and I talk about: Her business personality quiz (Take it here at freegiftfromkris.com) How identifying your biz personality will help you save time and energy in your business and lean into yo…
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Ep. 142 – The Power of Relationships and Technology with guest Shadgie Jean
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What do a luxury sales rep, a fashion entrepreneur, a tech sales rep, a cold calling expert and a real estate investor have in common? My special guest Shadgie Jean, Sage Investments, has learned that building strong relationships no matter what business you are in is the path to success. Shadgie and I talk about: How relationship building has been…
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Ep. 141 – Building a Sustainable REI Business with guest Adriana Ostapenko
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How does a young mother of two children and a real estate investor have time to build not one, not 2 but 3 profitable and sustainable businesses? My guest today will share her secret sauce! Successful entrepreneurs have some common traits. Today Adriana and I discuss her secret sauce to becoming a multi-preneur and the topics include: The job of a …
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Ep. 140 – Why More Marketing Isn’t Bringing You All the Clients You Want (And What To Do About It) Part 2
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Last week, I shared the background every business owner needs to understand to get the best ROI from their marketing… I shared: Exactly what I mean by the term - marketing – because marketing isn’t just social media How to measure your smart marketing That smart and strategic marketing that converts begins with understanding the customer journey So…
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Ep. 139 – Why More Marketing Isn’t Bringing You All the Clients You Want (And What To Do About It) Part 1
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Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted. Early in my career, I thought that if I just did more marketing – that would be the answer. I soon learned that there was more to marketing than posting 5x a day on social media. In this episode, I’ll share: E…
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Ep. 138 – How to Make Your Content Writing More Effective with Guest Rachel Eubanks
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What happens when a business coach and a copywriter get together? They have fun sharing about what makes content creation easier and more effective. Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about: What makes content writing/copywriting more effective Why email is…
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Ep. 137 – Research-Proven Elements of a Sustainably Scalable Business
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Are you ready to become the true CEO of your business? The visionary leader? You’re ready for more freedom but You find your calendar is always full You can’t seem to find time to build the systems and structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days …
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Ep. 136 – 7 Costly Scaling Mistakes to Avoid
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Are you ready to become the true CEO of your business? You’re ready for more freedom but: You find your calendar is always full You can’t seem to find time to build the systems & structures that would streamline your business You’ve been struggling to set boundaries with your team You can’t seem to take even a couple of days away without feeling st…
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Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer
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Are you tired of being the CEO of your business? You’ve seen some success but… You find yourself hustling to keep clients and cash flow coming in. You feel like you’re stuck on a revenue plateau and don’t know how to get past it. You’re already feeling maxed out and not sure how it’s possible to grow without working more hours. Well, my friend – th…
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Ep. 134 – The Growth Trap: A Normal Part of the Entrepreneurial Journey
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Do you feel like you’re stuck in your business? Perhaps you’ve hit a revenue ceiling and can’t seem to get past it? Perhaps you feel like you are no longer doing meaningful work? Perhaps you lost the joy in your business? Well, my friend – then welcome to the GET OUT OF THE WEEDS podcast series where each day I’ll share with you how to not only rec…
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Do you feel like you're juggling everything in your business? Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc. Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and you're still stuck on the hamster wheel? Are you over having to deal with low-performin…
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75% of small business owners reported that they suffer from burnout! Some were hospitalized; some suffering from depression; others struggling with divorce. In this last episode of Women of Means, I chat with a former client of mine as she shares her recovery from burnout to living a joyful, balanced life. Michelle LaFleur and I talk about: The thr…
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Ep. 131 – You Can Have It All, But Only If You Do This!
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My special guest today is a divorced single mother of two children; her soulmate died; she has been a caregiver of family members and suffered her own burnout while growing a multiple 6-figure business. Karen Allen is a love and empowerment coach whom I’ve known for many years! She shares how she has overcome her challenges and her biggest lesson l…
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Ep. 130 – The Phone Call That Changed Everything
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In this podcast episode, you’ll hear a new voice as the host --- my friend Carl Richards, founder & CEO of Podcast Solutions Made Simple acts as the host to interview the guest – me!! Carl & I discuss: My take on why women business owners have more challenges than their counterparts The phone call that changed everything for me Why I ran away from …
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Ep. 129 – How to Have Success Without Losing Your Sanity
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As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms! In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has custom designed her life and it all starts with something she calls ‘standards of li…
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Ep. 128 – How to Build a Trusted Brand in 2024
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This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference! Building a trusted brand is about building a reputation that your prospects know, like and trust! In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand! In this episode, I share …
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Ep. 127 – Secret to Building a Bestselling Brand You Love
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This is the 3rd in the series, Love Your brand. ACTION PLAN: Fill out this mad libs formula….. My brand is the ONLY _____________ (business growth strategist). That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into the role the true leadership role of CEO) . So they can __________________ (live the…
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Ep. 126 – A Great Brand Can Help You Go From Unknown To Known!
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Too many personal brands fail because they get absorbed into the digital noise in the market. Bestselling author Scott McCain explains that mindshare precedes market share. In other words, your brand must occupy space in someone’s mind before they ever consider buying your product or service. In this episode, I share one of the strategies I use to …
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Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast! In this episode I’ll share: Branding isn’t what most people think it is Another word for your brand is your __________ Rory Vaden’s reputation formula Why you may not have …
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Ep. 124 – Easy Time-Saving Tips For Busy Entrepreneurs
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It’s hard to imagine sometimes how we can find more time. We can’t…. and we can’t manage time. Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family! DOWNLOAD: https://dianalidstone.com/time-audit-exercise/ ACTION PLAN: Do a time audit W…
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Ep. 123 – How To Stay Super Busy This Coming Year
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I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities. Here are 46 that I came up with – ENJOY!!! As you listen, mark down which ones you could STOP doing in 2024! Share your feedback…
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Ep. 122 – Essential Business Books to Run & Grow Your Business Effectively
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Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books! And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about. However, I wanted to share 5 essential business books for any business owner on how to run a viable sustainable business without …
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Ep. 121 – 3 Important New Year's Activities for Successful a Small Business
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At this time of year, the majority of successful small business owners are doing 3 things: Setting goals. Reflecting on the past year’s accomplishments. Making changes for the coming year! This week’s episode is about how I do these 3 things AND how I intend to make this your MUST-LISTEN to podcast every single week! #1 Time Saving Tip – Brian Trac…
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Ep. 120 – The Simple Annual Planning Checklist For Successful CEOs
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Too many business owners don’t create an annual plan – they wing it and hope for the best! However successful business leaders know that planning actually saves time. Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own Annual Planning Session. However, if that seems too overwhelming, then I’d be hon…
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Ep. 119 – A Very Special Christmas Guest
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There is only one very special guest that I would consider having at this time of year…. You guessed it ….. Santa Santa and I discuss what Christmas means to us and how he got started almost 40 years ago in this business (yup, it’s a business). ABOUT SANTA MIKE "Santa Mike” helps children, and their grown-ups to create life-long happy memories of a…
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Ep. 118 – A Personal Story: Thriving Through the Sale of Your Biz (Exit Your Biz series #3)
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In this last episode of this series, I’m joined by returning guest Anthea Mumby – a business owner who sold her business – and we chat about the lessons she learned including some unexpected ones! ABOUT ANTHEA Drawing on her 30-plus years as an insurance broker, Anthea works with Canadian insurance brokerages to help with a challenge or an opportun…
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Ep. 117 – Tips To Maximize The Sale Of Your Small Business (Exit Your Biz series #2)
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Welcome to the Exiting Your Small Biz series! Last week – The Art & Science of Exiting Your Business with special guest Barb Stuhlemmer. In this episode, returning guest Wendy Brookhouse & I discuss: Alarming stats about the number of business entrepreneurs thinking about selling their businesses in the next 10 years – if you’re one of those, you’l…
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Ep. 116 – The Art & Science of Exiting Your Business (Exit Your Biz series #1)
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If you’re anything like the business owners I know, chances are that you’re focused on GROWING your business, not the day you’ll leave it behind! And yet there’s a HUGE trend of baby boomer business owners exiting their businesses. So welcome to a new podcast series on Exiting Your Business. In this first episode of the series, special guest Barb S…
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