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The best music and post production tips, tricks and news on the web, brought to you by the Production Expert team. We support users of Pro Tools, Logic Pro and Studio One and those who work in music and post production.
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A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
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In this week’s edition Julian & Ashea are joined by Paul Maunder, where they discuss some of the best advice, tips and tricks they've learned during their careers to date. Talking Points: Workflow tips, shortcuts and things you’ve discovered along the way Recording, production and mixing tricks. Things you wish you knew when you first started out M…
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In this week’s edition Ashea is joined by Dallas Taylor from Defacto Sound & Twenty Thousand Hertz Podcast, where they discuss the sound design process behind some of the world's most famous brands. Talking Points: Working to a brief: What is your process for capturing the mood and creating an experience that complements the visual storytelling? So…
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In this week’s edition Julian and Ashea joined by Anna Bulakh of Respeecher, where they discuss the importance of ethics in AI and how to proceed with caution. Talking Points: What are some of the current threats AI poses in society/the audio and music industry today? Synthetic media, voice cloning software and other tools are still in their early …
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In this week's edition Julian and Ashea are joined by Steve DeMott, where they discuss the music industry Gatekeepers of today, who are they and are they worse? Talking Points: Social Media age and the “democratization” of the industry. Labels vs the new A.I/Digital gatekeepers Youtube, Google and artist revenue Finds of the week: Julian: High Stru…
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In this week’s edition Julian and Ashea are joined by Reid Caulfield, where they discuss a recent article from the LA Times and ask ‘Is AI coming for our jobs, and should we be worried?’ Talking Points: LA Times Article: https://www.latimes.com/.../ai-artificial-intelligence... From the article: "In the music and sound-recording industry, the tasks…
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On request of our listeners. In this week's episode Ashea is joined by Russ Hughes and Paul Maunder where they give tried and tested advice on how to make a living in today's audio industry. Talking Points: What was your first pro gig and how did that come about? Getting work in a traditional studio setting Freelancing Types of clients and how to d…
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In this week’s edition Julian & Ashea are joined by Oliver Thomas and Maurice Patist from PMC. Talking Points: PMC & its history - background of company Relationship with UGM/Dolby PMC and suitability for Immersive - any particular features which you think make them particularly suitable? How does an ATL differ from a ported or band pass cabinet in…
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Talking Points: In this episode Ashea is joined by Russ Hughes & Lexie Morgan of HHB London and formerly iZotope, to give three different perspectives on the recent UK government report about the obstacles women are met with while pursuing a career in the music industry. Summary of the UK Government report: The Report: Production Expert Article: Le…
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In this week’s edition Julian & Ashea are joined by Eli Krantzberg where they discuss some of the stand out gear and plugins from NAMM 2024. Talking Points: Wolff Audio Console Heritage Audio i73 SSL 360 Blue Cat Audio Yamaha- Seq track Raven MTi2 Beyerdynamic -DT-770-pro ACE Studio - AI vocal synthesizer Finds Of The Week: Julian: Kii SEVEN Ashea:…
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In this week's edition Julian & Ashea are joined by audio engineer and current student James Watts, where they discuss ​​whether music education is adapting to meet the evolving needs of students and the industry. Talking Points: How much emphasis is placed on the following? Hands on experience, using hardware, navigating a mixing desk and traditio…
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In this week’s edition Julian and Ashea are joined by Steve DeMott where they discuss the importance and power of saying 'no' in a music production environment. Talking Points: ‘The Power of No’ in music production, recording & mixing. Expanding on William Wittmans article: Finds of the week: Julian: PMC 6-2 Ashea: Sketch Casette 2 Steve: Zoom H6 f…
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In the final edition of 2023, Ashea is joined by Russ Hughes & Reid Caulfield. Where they discuss the important topic of managing mental health, particularly in the audio industry. Talking Points: Dealing with anxiety and other mental health issues that plague freelancers and audio professionals. The stigma attached to mental health issues. The rol…
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In this week’s edition Julian and Ashea are joined by Ary Maudit, where they discuss studio roles, terminology and definitions, are they changing, if so how? Talking Points As an engineer at Strongroom, what is your role, and what are the main things you get asked to do? Have you witnessed people’s role changing/morphing over time, if so how? Produ…
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In this week’s edition Julian and Ashea are joined by Nathaniel Reichman, where they discuss the things they loved in the month of November. Talking Points: Universal Audio Opens LUNA to All Mac Users in Inclusive Software Update Avid Now A Private Company As STG Completes Acquisition Apple Logic Pro For Mac And iPad Updated - Includes Mastering As…
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In this week's episode Julian and Ashea are joined by Graham Kirkman, where they discuss the gear and software that they wouldn't want to live without. Talking Points: Let’s discuss some of the gear/software that we find ourselves relying on and why that is. Open Back Headphones, Sit Stand Desk, Macbook Pro, VisLM, Celemony Melodyne. Neve 1073 Mic …
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In this week’s edition Julian & Ashea are joined by Eli Krantzberg, where they dissect the meaning of the commonly used term 'Sounds Like A Record'. Talking Points: We hear the terms ‘radio ready’ and ‘sounds like a record’ used a lot in this industry, so let’s break down the elements that make a song worthy of that statement, and why do some songs…
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In this week’s edition Julian & Ashea are joined by Steve DeMott, where they discuss the future of music production and emerging trends in the world of audio. Talking Points: Let’s discuss some of the new trends and practices we are seeing pop up in the industry in general. Steve, you mentioned a few days ago that you’ve noticed a trend in audio pl…
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In this week’s edition Julian and Ashea are joined by Luke Steven Ramsay, where they discuss how to revive and make use of old material, that’s currently collecting dust on our hard drives. Talking Points Do you have a lot of unfinished material sitting around on your hard drive? If so, why do you think that is? Let’s discuss some useful ways as pr…
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In this week’s edition Julian & Ashea are joined by William Wittman, where they discuss the things they loved in October. Talking Points: Supertone- Clear Voice Separator (Goyo) Gik Acoustic- SlatFusor 4S Harrison Audio Mixing Console Landr Mastering Plugin,* Presonus- Open Source DAW Collaboration Maag Audio Pre Q2 Finds Of The Week: Julian - New …
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In this week’s edition Julian is joined by Ashea & Siobhan Anderson. Where they compare 3 of the most well known DAWs and ask, ´Does your DAW do this?´ Talking Points: What first attracted you to your DAW of choice? Let’s briefly discuss platform compatibility for Logic X, Pro Tools & Ableton What do you like about your DAWs user interface? Have yo…
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In this week’s edition Julian is joined by Ashea & Marcel Schechter from Genelec , where they discuss ‘Solving Room Acoustics For Better Mixes ’ Talking Points What are some common acoustic problems in recording studios, and how can they be solved? How can room size and shape impact the acoustics of a recording space? Are there specific materials o…
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In this week’s edition Julian is joined by Ashea, Paul Maunder and Roger Guerin, where they discuss the pros and cons of an education in audio. Talking Points: How has education helped you in terms of knowledge and your career? There’s a plethora of free material online, on Youtube etc, how valuable is learning via this method? The value of structu…
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In this week’s edition Julian is joined by Ashea and Steve DeMott. Where they discuss the ‘Things We Loved In September ’ Talking Points: Export Selection In Pro Tools 2023.9 Autobounce Pro Tools Sketch DX Revive Nugen AB Assist Sontec MES-439-D9D Mixland Vac Attack Vacuum Tube Limiter Finds Of The Week: Julian - Kii Seven Ashea- Encounters- Docuse…
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In this week’s edition Julian is joined by Ashea and James Richmond, where they discuss Perpetual Licences vs Subscription Models. Talking Points Pro Tools Perpetual Licences are now available for sale exclusively through authorised Avid resellers, they will not be sold via the Avid Web Store, thoughts on this? Pros and cons of perpetual licences v…
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In this week’s edition Ashea is joined by Russ Hughes & Vincent Hervy, where they discuss, how A.I and new technology is changing the audio industry. Ways in which A.I/ new technology has changed the way we work in music up until now How will our jobs need to evolve with the ever improving advances in technology? How can we make A.I work to our adv…
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In this week’s edition Julian is joined by Ashea and William Wittman, where they discuss the hottest new releases for August. Talking Points: Avid Pro Tools Sketch Focusrite Scarlett 4th Gen Interface Sonnox Voca STL Tones Control Hub UJAM UFX Reverb Allen & Heath CQ Series Mixers Finds of the week: Julian - Audio Plugin Uninstaller Ashea- Acon Dig…
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In this week’s edition Julian is joined by Ashea and Gareth Nuttall, where they discuss how arrangement can affect the mix. Talking Points: How often do you end up changing parts of the arrangement to improve a mix? The importance of sound selection, layers and instrument placement. Frequency masking and arrangement tricks that can help. Filling in…
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In this week’s edition Julian is joined by Ashea, Graham Kirkman and Steve DeMott who discuss ‘Plugin UIs. What are the important things that developers need to consider?’ Talking Points: How important are visuals to us? Visual, graphical displays vs skeuomorphic designs, what are some of the pro’s and cons? What Plugin UI features do you think imp…
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market plan? 7:37 how do you lay out the responisbilities and plan across your organization? 10:03 How you think about defining that ownersh…
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In this week's podcast, Ashea is joined by Russ Hughes and Karen Down (The Support Squad) who discuss 'Mental Health In The Music Industry'. What are some of the challenges and pressures that audio professionals face in the music industry that might impact their mental health? Pressures of freelancing-How do we address the financial and emotional p…
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In this week’s podcast Julian is joined by Ashea, Dom Morley and Steve DeMott who discuss ‘How much do traditional analogue rules still apply today?’ All four of us are producers/mixers of slightly different vintage, so it would be interesting to go around the table and hear a little about which techniques & practices we learned from and perhaps ho…
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens? 7:35 How is your product marketing team oriented? 12:18 Do you use any data for about pr…
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In this week's Episode Julian is joined by Ashea and James Richmond, they discuss the new product releases of July 2023. Talking Points Air- Sprite SSL G3 Scheps Omni Channel 2 Slate Digital VIRTU WavesFactory Equaliser RME Fireface Sound Particles Audio Matrix Find Of The Week Julian - Focusrite Vocaster Ashea- Oura Ring James- DADlink from DAD/Av…
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company?? 11:09 how did you work with leadership and your product team to kind of…
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In this week's episode Julian and Ashea are joined by George Tizzard and Rick Parkhouse of SUPER-Hi talking about the creative vision and technical decision making behind a chart hit. Talking Points Starting a track, what is your approach, does it change depending on the vibe/artist? Producing for very established artists, what is the process, how …
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Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.? 8:34 What kind of AI tools are you using around segmentation and market research and copywriting? 11:38 How do you ensure that you're writin…
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Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo? 5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape? 7:5…
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In this week's Podcast Julian is joined by Ashea and Ian Shepherd for a discussion about about mastering in the streaming age. Ian Shepherd is a mastering engineer of 25 years experience who has become well known for his work around the detrimental effects of the loudness wars. He runs the Production Advice blog and hosts The Mastering Show podcast…
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Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what does your current role encompass? 8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy? 11:33 How do you navigate…
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In this weeks podcast Julian is joinned by Ashea and Eli Krantzberg. We have a belated discussion of the new releases in June 2023 and having two experienced Logic users on the show we have a discussion of Logic and the significance of the coming of Logic to the iPad. Finds of The Week Julian - Genelec 8341 and 7350A Ashea- Cableguys Shaperbox Eli …
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Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari? 8:41 What are some of the differences in your mind between what makes a good launch versus a great launch and how do you prepare your tea…
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Following up from our podcast looking at how post mixers use the new expanded Track Widths in Pro Tools 2023.6 Julian and Ashea are joined by Steve Genewick and Nathaniel Reichman to discuss Atmos for Music and whether track widths beyond 7.1.2 are significant for music mixers. Finds Of The Week Ashea - Gearfest UK Nathaniel - Auto Align 2 Steve - …
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Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 How you've taken the crawl, walk, run, run approach and learn…
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Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure? 10:50 How you think about really helping truly drive that demand gen engine, from a product marketing lens? 23:52 How the economy and the pan…
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In this weeks episode Julian is joined by Ashea, Roger Guerin and Korey Pereira. They discuss the extended track widths introduced in Pro Tools 2023.6 and what they mean for Atmos mixers. Let’s go round the table and talk about each of your current work and how affected by Atmos it is. What has changed in Pro Tools 2023.6 regarding Track Widths? Wh…
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In this week's episode Julian and Ashea are joined by Greg Tan and Steve DeMott to discuss producing music for picture. Talking Points What is the creative process when composing music for movies/video games. How do you approach capturing the desired mood and atmosphere? What’s the collaborative process like with directors, producers, and other mem…
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In this week’s edition Julian is joined by Ashea, Reid Caulfield and James Richmond. We discuss the announcements made at Apple’s WWDC 2023, particularly the much anticipated Apple Silicon Mac Pro. Talking Points Mac Pro - Who needs it when the Mac Studio exists? PCI cards - how relevant in 2023? Upgradeable SSD is back (kind of) New Mac Studio and…
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In this week's Podcast Julian and Ashea are joined by Russ Hiughes. they discuss the new releases of May 2023. Talking points Genelec 8381A Monitors Announced | Production Expert AIR Music Technology Delay Pro Plugin Released | Production Expert Apple Logic Pro For iPad Announced | Production Expert Plugin Alliance BX Masterdesk PRO Toontrack EZkey…
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