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Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing! This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default. This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen. Susanna is Finland's best-known employer branding expert a ...
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Perantauan yang diwaktu luangnya membicarakan kesehariannya. Bareng Oki & Grace mencoba mengulang memori. Follow Instagram kita juga @halo.anak.rantau
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Podcast tentang Cerita Bapak Rantau yg hidup di perantauan, jauh dari keluarga, dari teman dan sahabat demi menemukan arti sebuah kehidupan. Terima kasih atas supportnya, utk saran tema podcast selanjutnya dan kritik utk podcast ini silahkan follow instagram kami @maxfur_hary dan @aiemuliasari
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Please join, the one and only podcast catatan anak rantau! Podcast ini diharapkan ini dapat menjadi tempat berbagi pengalaman dan kesan tentang merantau bagi kita semua para perantau. Mohon maaf apabila terdapat kekurangan, kiranya Podcast akan lebih baik kedepannya. salam anak rantau, jadilah penguasa atas diri sendiri!
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In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term tal…
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Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 up…
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A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom o…
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In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off w…
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Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding profes…
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Time to hire, and you are short on social media recruitment campaign ideas? In this Building a Modern Employer Brand podcast episode, I’ll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns. In this episode: 💡 An overview of what might just…
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What an odd topic for an episode about what (employer) branding really is, isn’t it? If I got your attention with it, you are in for a treat. This episode is not about ‘fashion’. It’s about understanding what branding really, beyond logos, taglines and visual identities. While appearance, as in the visual identity, does have a big role in branding,…
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Have you heard of storytelling in recruitment marketing? I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media. In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to…
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🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace. Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging. Learn about…
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Ready to embrace your introverted side in marketing? In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections. Tune in and pick up my tips, personal discoveries and thoughts on how I’ve learned to thrive …
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In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024. Here are some recaps from this episode: 🤖 AI is here, changing employer branding and content creation. 📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024? 📈 …
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Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode. This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something …
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Are you ready to revolutionise your employer brand marketing plan for 2024? This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity. We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024. G…
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HR marketing data plays a crucial role in employer branding and recruitment marketing. It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively. In this episode…
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If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers. Learn about the synergy and distinction between HR marketing and traditional marketing ro…
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Ready to revolutionize your talent marketing strategy? This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️! It's not just another employer branding approach. It's a transformation for companies grappling with talent woes. Learn how this ultimate employer branding approach can reshape your talent attractio…
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Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'. Discover the magic of effective messaging in recruitment marketing from this episode! This episode is all about connecting with your ideal candidates through powerful and persuasive language. We dive deep into the nuances of crafting job posts that are …
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Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we’re diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding. Tune in for an insightful dive into the world of authentic employer branding. We're talking real ex…
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In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. …
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Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This tim…
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Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in…
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Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of t…
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Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders’ buy-in is probably one of the key drivers of employer branding success. Without it, employer branding leads tend to pump heads with roadblocks on the way. …
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Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined the…
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Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven yea…
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In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I’m sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way.…
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In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You’ll find what are the three key strategies helping you to overcome your struggles with …
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Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners…
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📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and naviga…
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🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share…
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Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is somet…
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In today’s Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you’ll also learn why it’s time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of th…
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Corporate employer brand influencers, internal employer brand influencers and talent ambassadors. They all mean the same thing, and we all want to collaborate with them for the same reason: getting business advantage from employees who are actively engaging, networking and creating content on their social media. In today’s Building a Modern Employe…
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Copywriting is one of the most important marketing tools to connect with your target audience and convert them into customers, such as job seekers, candidates and future employees. However, the process of creating effective copy can be time-consuming and requires a lot of effort. As technology continues to evolve, marketing AI has become an indispe…
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According to a recent study by Loom, a video app company, bad communication costs your company a whopping $21B a week. Communication is a funny thing. Just because we learn to speak as kids don’t automatically make us good communicators. In today’s Building a Modern Employer Brand podcast episode, we talk about communication. And not just any commu…
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In today’s episode of the Building a Modern Employer Brand podcast, we talk about how to work with target audiences in talent marketing or HR marketing, if you prefer using that term. Targeting your marketing, especially for employer branding, continues to be somewhat troublesome for many HR and employer branding professionals. ✨ Who should be incl…
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Do you know what are the 5️⃣ (five) things you’re not doing for optimal growth and reach on LinkedIn? In this week’s episode of the Building a Modern Employer Brand podcast, we talk about using LinkedIn content to grow your reach and build a community that helps you advance your business and career goals. Get from this episode: 👉 8 reasons to use L…
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Facebook Professional Mode is a recent Facebook feature for professional content creators. It is targeted at those users who want to use Facebook for professional purposes but prefer not to make their more personal posts visible to everyone. In this week’s Building a Modern Employer Brand podcast episode, I’ll tell you about this new Facebook featu…
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What if you had a simple framework to implement and follow for building a modern employer brand for your organisation? What if you could remove the stress and anxiety of not knowing exactly what needs to be done to achieve your desired employer brand perceptions and start building a talent pool from brand followers to advocates and from advocates t…
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LinkedIn just published The Future of Recruiting 2023 report with 17 predictions of what world looks like for those working in recruiting and talent acquisition. In this episode of the Building a Modern Employer Brand podcast, I’m taking you through these 17 predictions. Do you want to download the report? Go here to download it: https://bit.ly/432…
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We all know how difficult and gut-wrenching talent acquisition can be. The pain of not knowing where to find potential applicants or are you actually going to get anyone to apply can be extremely stressful. What strikes me off is that hardly anyone working in talent acquisition seems to realize that there is actually one specific area where you hav…
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What is the secret to creating marketing content your audience wants? Because: "Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert. The thing is: ☝️ Anyone can post anything online. ❌ But everyone doesn’t need to post everything online. 🆘 Because no one wants to see everything poste…
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Do you use Instagram Highlights at all? Or on your personal Instagram profile or on the company profile? Whether you use them or not, I believe this episode is going to add great value to your Instagram marketing efforts. My name is Susanna Rantanen and I welcome you back to the Building a Modern Employer Brand podcast! In this episode, you’ll lear…
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In this week's episode I share with you four basic SEO tactics for content creators on TikTok. SEO on TikTok is the new thing for social media content creators. Adapting to SEO will help boost your reach on this platform in 2023 and beyond. If you want to grow your talent or client audience on social media, your most important goal is to grow your …
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Instagram SEO, search engine optimization for your Instagram posts, is one of the latest developments in social media content creation. In this episode, you’ll learn about Instagram SEO and why that matters to you as a content creator on Instagram. You want to learn about Instagram SEO because, in 2023 and beyond, it will help boost your visibility…
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High-quality content is far more important than the quantity of content shared with your audiences. If you don't have a lot of time to invest in content creation, invest more time in the quality and simply post less. In this episode of the Building a Modern Employer Brand podcast, we talk about high-quality content, and I share eight tips to increa…
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A headline is the first impression you get when you give that content a nanosecond of your precious time. When you select and copywrite your headline, think about the first impression you need it to create in the audience you want to capture. This is more important than you may imagine because, quite literally, the headline means success or failure…
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As someone who uses written or spoken words to inform and impact your talent target audiences, sharpening your copywriting and content marketing skills is an important development area. I’ve said this before, no amount of marketing budget will succeed in getting your audiences to act on your talent marketing messages if your messaging fails. In thi…
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What social media trends 2023 should we go for in talent marketing this year? Each year I go through the social media trend analysis’ from various trustworthy sources and curate my findings for us talent marketers working in employer branding and recruitment marketing with employees and job seekers as our target audiences. It’s time to learn about …
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