RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories ...
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Twin brothers Elias and Matt Raber, along with co-host Owen Shrock, share current marketing, sales, business, and life strategies (and stories) to help you grow your commercial roof coating business. Download "Simplify the Sale" book for free at https://pages.smarterroofer.com/simplify
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If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have ...
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Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from ...
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Enter Roofers Paradise, a podcast for roofing professionals across the United States. Discover industry trends, techniques, and insights about roofing companies. Learn the backstory of hardworking business owners and develop new strategies to ascend your roofing company to the next level in 2022.
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Houston Roofer is a show about the roofing industry hosted by Trueworks Roofing, a Houston roofing company and contractor that shares educational content about roofing, and brings the Houston community together to educate the audience about making informed decisions when it comes to roof replacement and repair.
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Welcome to Small Town Roofer, the podcast that nails down the heart of craftsmanship, one shingle at a time. Join your host, Scott Tebay, a seasoned roofer with callouses to show and stories to share, as he takes you on a journey through the highs and lows of roofing in a small town. Each episode, Scott climbs the ladder to bring you candid conversations with the hardworking folks who build and shape our communities from the top down. Small Town Roofer is about more than just the shingles an ...
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Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers
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Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year a…
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414: How Roofing Contractors Can Use Financing To Increase Sales and Close More Jobs with Chris Scoville
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Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales proce…
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January 2025 Roofer of the Month - The Original Roofing Company
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In this episode of Roofer of the Month, Alex Tolle sits down with Mike Coddington to discuss the family-owned business that has been a trusted name in Las Vegas roofing since 1964. Initially focused on new residential construction roofing, TORC expanded its services to include re-roofing projects, offering comprehensive maintenance under the Roof G…
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Christmas Edition: Have You Done Everything (With Former NFL Player Clay Shiver) #039
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Special gift from Owen, Elias, and Matt: Closing keynote speech from the 2024 Smarter Roofer Conference.Por Owen Shrock
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Preparing for Mergers and Acquisitions
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Shawn Flynn and Stephanie Tsatsos to discuss the increase of mergers and acquisitions (M&A) in 2025. They will explore how roofing businesses can prepare to maximize their value, identify key trends, pass the torch to the next generation and navigate the transition process. S…
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In this Coffee Conversations, sponsored by Johns Manville, Heidi J. Ellsworth brings together leading women in roofing to visit about the National Women in Roofing (NWIR) association. Since 2014, NWIR has changed the face of the roofing industry by empowering women through networking, education and mentoring while also focusing on recruiting more w…
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Build strong foundations with solid communication
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Tony and Kristin Case from Hi-Peak Staffing Solutions to discuss communication between roofing contractors and recruitment agencies. We’ll discuss how consistent, open communication can make or break your hiring process. Learn why timing, momentum and staying in sync with your r…
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a c…
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Roofer Growth Hacks - Season 2 Episode 14 - Your 2025 Digital Marketing Plan for Roofing Companies
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In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing. The conversation highlights the importance of building a str…
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413: Top 10 Mistakes Roofing Contractors Made In 2024
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Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and under…
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High-Altitude View of Roofing's Future
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In this Roofing Road Trips®, Karen Edwards is joined by Piers Dormeyer of EagleView to discuss how his podcast, “The Altitude Podcast,” explores the ways technology is transforming the roofing, solar and construction industries. His podcast highlights the stories of visionary leaders who are pushing the boundaries. From the rise of drones to the im…
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Elevating Roofing Businesses at ServiceCon
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a significant impact on the top 100 contractors…
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Maximizing Success at Local Trade Shows
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Matthew Wallace of Hope Roofing and Amanda Fields of the Roofing Contractors Association of Washington (RCAW) to discuss the impact of local trade shows on the roofing industry. Learn how these events can help businesses grow, connect and succeed. Listen as they dive into strategi…
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Roofer Growth Hacks - Season 2 Episode 13 - How Systems Can Transform Your Roofing Business with David Jenyns
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Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all …
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412: The Future of Roofing Sales: How Roof Quote PRO Simplifies Pricing and Drives Growth with Mike Goldenstein
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What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. J…
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Roofer Growth Hacks - Season 2 Episode 12 - What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg
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Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and reg…
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411: More Leads Won’t Fix Your Roofing Sales Problems—Here’s What Will with Ryan Groth
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Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more! Brian Huf is the owner of Modern…
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In this Roofing Road Trips®, Megan Ellsworth sits down with the women in roofing who are at the forefront of technology at Tremco Construction Product Group. Shefali Power and Susan L. Kapcoe are leaders in the Tremco IT group. They share their experience of working in IT and construction for over 26 years. Find out how IT and construction are area…
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Staying Safe and Making Money in the Off Season
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brandon Strawder of The RIDGEPRO to re-examine roofing contractors’ approach to the traditionally slow off season. Brandon will discuss how contractors can pivot their business models and keep their technicians busy yet safe, which is always the priority. In the past, safety meant s…
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Nailing Down the Essentials of Wood Nailers & Alternatives
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In this Roofing Road Trips® episode, Karen Edwards sits down with Eric Younkin, leader of the product and engineered services team for Carlisle Architectural Metals (CAM), to discuss the often-overlooked world of nailers, an essential component for roofing perimeter systems that impacts the overall security and resilience of a building. Learn about…
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Spreading Cheer Through Cause Marketing in Roofing
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In this festive episode of Roofing Road Trips, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving back, building connections, and…
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Tap Into the Power (Of Attending Events) #038
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00:00 The Power of Live Events 03:11 Personal Growth Through Challenges 04:19 Upcoming Smarter Roofer ConferencePor Owen Shrock
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Roofer Growth Hacks - Season 2 Episode 11 - The December 2024 State of Marketing for Roofers.
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In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and ada…
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410: Plan For Profit: Your 2025 Roofing Business Blueprint
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Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than…
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Building a Community for Latino Roofers
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In this Coffee Conversations, we speak with Amparo Sancen, the founder of Latinos En Roofing, Jaqueline Sancen, marketing and events for Latinos En Roofing and Itzel Najera of RoofersCoffeeShop, to discuss the challenges and successes of Latino contractors in the roofing industry. Amparo shares her journey from facing business obstacles to building…
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Pam Torrey – Maximize Every Lead With Personalization
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In this Roofing Road Trips®, Heidi sits down with Pam Torrey to discuss the ever-changing landscape of lead generation in the roofing industry. With increased competition and evolving consumer expectations, it’s more important than ever to make each lead count. During the conversation, the two explore strategies for boosting lead quality, building …
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a c…
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Reinventing roof coatings with Storm Breaker
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In this Roofing Road Trips® episode, Karen Edwards welcomes Shane Millwood, VP of sales for BITEC, to discuss the recent transformation at the company as they consolidate their roof coatings lines under the innovative Storm Breaker brand. We’ll explore the reasons behind the transition, the benefits for the sales team and customers, and what this m…
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It's Not About You: Building Trust and Loyalty for Long-Term Success in Commercial Roofing #037
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00:00 Paradigm shift 03:20 Balance personal and customer interests in business 07:21 Appreciation and value drive loyalty, not money 12:09 Tailor solutions by understanding individual needs firstPor Owen Shrock
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Roofer Growth Hacks - Season 2 Episode 10 - How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris
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In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you co…
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409: How Great Leaders Inspire Their People to Take Action: Start with WHY
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In this episode, John DeLaurier and I discuss our WHY, which is the most important thing about your business. Why do you want to run a roofing business in the first place? Knowing and understanding your why is the best way to come into 2025 prepared for success. Join us to learn more about aligning with your why and having a plan to accomplish it i…
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In this Roofing Road Trips episode, Karen Edwards welcomes Kevin Morris from Tubos to dive into the fascinating journey of an innovator who has been reshaping the roofing industry since 2009. With zero warranty claims, universal compatibility with all major roofing systems and nationwide distribution, this unique roofing product has become the go-t…
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Acquisition Frenzy! Where is the Industry Going?
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Join us for this episode of Coffee Conversations, sponsored by IB Roof Systems, as we explore the good, the bad and the ugly of corporate acquisitions. Our distinguished panel includes: Ron Harriman, Reid Ribble, Brian Whelan, Ed Krusec and Jason Stanley. They discusses why acquisitions happen and how they can affect a business depending on how the…
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(Catching Up 3-3) Presidential Election Impact on Commercial Roof Coating: Opportunities and Predictions #036
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00:00 Opportunities abound; significant changes occurring nationwide 05:48 Hopeful outlook despite market technical challenges 09:00 Switch from residential to commercial for growth 10:55 Supporting others benefits all in commercial roofingPor Owen Shrock
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Season 2 Episode 9 - Systemizing your Roofing Company For Growth and Success With Danny Kerr
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Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time. Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multi…
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408: Why Most Roofing Contractors Fail at Marketing—and How to Take Control for Predictable Growth with Elizabeth Lytle
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Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.…
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(Catching Up 2-3) First Steps: Lessons from Real Estate Development and Commercial Roofing #035
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00:00 Bought land, built high-end STRs on it 03:50 Take the first step; figure out later 07:52 Frustration with outdated, sparse, free website design 10:28 Customized long guns improve successful western hunting 15:33 Start small, persist, and avoid impatience; success grows 16:59 Mastery requires dedication, not constant "instrument-switching"…
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Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton
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Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roof…
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407: How to Scale Your Roofing Business Without Hiring More Staff
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In this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the c…
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Ashley Garcia and Kevin Carfa – Enhancing Efficiency and Accuracy in Roofing
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In this episode of Roofing Road Trips®, Karen Edwards meets with Ashley Garcia and Kevin Carfa to discuss the latest innovation from SRS Distribution, the Roof Hub Estimator. This powerful new tool is set to revolutionize the way roofing professionals approach project estimates, combining precision, flexibility and integration within the Roof Hub d…
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Katy Rebernak & Alexandra Bohannon - Building Trust in Roofing Tech
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Katy Rebernak from Beacon Building Products and Alexandra Bohannon from Leap to discuss how their new partnership is transforming the roofing industry. Roofing professionals often face concerns about digital ordering, particularly with the reliability of digital systems. This ep…
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Aaron Gould – Mass Timber Moisture Management
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Aaron Gould, Director of Mass Timber at VaproShield, to discuss their innovative SlopeShield membrane and it’s uses in mass timber construction. Aaron gives Megan an overview of mass timber construction and tells us why SlopeShield is perfect for this building style. He also share…
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November 2024 RCS Influencer Response - Wendy Marvin
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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Rachel Hoover & Morgan Thiel – The Montana Roofing Expo 2025
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In this Roofing Road Trips®, Alex Tolle sits down with Rachel Hoover and Morgan Thiel of Montana Roofing Association to discuss all things 2025 Montana Roofing Expo! This event is set to be the year’s ultimate gathering for roofing professionals. Tune in to learn about the exclusive training sessions, industry-leading seminars and hands-on experien…
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(Catching Up 1-3) Embracing Change: From Ethical Sales to Smarter Roofer Podcast #034
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00:00 Continuing recovery; team support helped resilience 05:23 Prioritize family and balance life with business 09:27 Embrace struggles; they help personal growth spiritually 13:37 Camping adventure in Montana seeking hunting success 14:16 Super fortunate: found elk first morning, successful hunt 18:01 Struggles lead to growth and appreciation…
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Welcome to the rebranded show 🎉 Smarter Roofer Podcast #033
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Tap the FOLLOW button to get all the new episodes, coming soon!Por Owen Shrock
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November 2024 RCS Influencer Response - Trent Cotney
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Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.c…
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Roofer Growth Hacks - S2E7 - Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti
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Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth h…
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406: This First Impression Is The Most Important Part Of The Sale: Why So Many Roofers Miss It
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We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You’ll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie ex…
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People Make Roofing - Kyle and Campbell Thomas
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a c…
…
continue reading