Melhores podcasts sobre Sales Ideas (2024)

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Episode 986 – Superman vs The Boogeyman 12:21

18h ago12:21

12:21

I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, …

1
Episode 985 – What’s Old Is New 12:58

7d ago12:58

12:58

A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach the same audience, but you run the risk that multiple could…

1
Episode 984 – FACT: Two Things Could Be True At Once 10:32

14d ago10:32

10:32

There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so they fit better with the concepts I am trying to get across t…

1
Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing 9:41

22d ago9:41

9:41

One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if you wanted to see it, you could log into an AI image generator …

1
Episode 982 – Best Of – Seconds… Chance Interactions 10:00

30d ago10:00

10:00

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes org…

1
Episode 981 – The PATH to Profits 11:42

1M ago11:42

11:42

I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow between profit and deficit, and you …

1
Episode 980 – All Marketing (and Sales) are Personal 9:11

1M ago9:11

9:11

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection becau…

1
Episode 979 – Why? 12:29

2M ago12:29

12:29

I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top. I believe there are a series of whys. Why are you in o…

1
Episode 978 – Keeping The Main Thing… The Main Thing! 11:23

2M ago11:23

11:23

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure …

1
Episode 977 – AI Machine Learning vs “I” Human Learning 11:59

2M ago11:59

11:59

AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patienc…

1
Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins! 11:56

2M ago11:56

11:56

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people.You are working with a group of people with different life experiences, goals, and beliefs. As much as we try, we can'…

1
Episode 975 – What To Do When What Was Working… STOPS WORKING! 10:15

3M ago10:15

10:15

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It's pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others.I was conversing with a client about how business has changed since COVID-19 (2021-2022). Be…

1
Episode 974 – When Less… is MORE! 11:03

3M ago11:03

11:03

I had the opportunity to travel to the South Carolina Coast for my son's wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos.When it comes to marketing a B2b business online, it's more like Edisto than Myrtl…

1
Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem 10:00

3M ago10:00

10:00

When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store.I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas and principles. I know it's used in science and computing, but I'm in sale…

1
Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.? 11:19

3M ago11:19

11:19

Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts who may be both younger and older than you!When …

1
Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care? 11:55

4M ago11:55

11:55

One big difference between Chicago and Raleigh is traffic. Chicago has basic north-south east-west routes and a lake that stops you from going east at one point. Raleigh has roads that can go east-west-north-south within a few miles, and you cannot live without a GPS. Also, Chicago has many 8-12 lane roads while Raleigh has 2-6 at most points. Yet,…

1
Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence 11:43

4M ago11:43

11:43

Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue.Almost 20 years later, in 2016, Google's AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world's top professional Go players, in a five-game ma…

1
Episode 969 – Steve Jobs vs Artificial Intelligence

4M ago

—

I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted by trying to figure out the sle…

1
Episode 968 – Data is a Gift… Share The Love! 10:36

4M ago10:36

10:36

Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the '70s and '80s and peaked in the '90s. However, all three fell victim to mobile phones.Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones.Artificial Intelligence is about…

1
Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships 10:00

4M ago10:00

10:00

As Artificial Intelligence begins to overtake the marketing world, I think it's a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective.When you get down to the core of marketing, it's about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for customer…

1
Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination 10:11

5M ago10:11

10:11

In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football.In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial intelligence is both an opportunity and a detr…

1
Episode 965 – BACON – Chapter 17- So Much Peopling 9:22

5M ago9:22

9:22

I was just in Chicago at the American Marketing Association's Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other.Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.Like…

1
Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing 12:34

5M ago12:34

12:34

Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of).Some of his most famous "Deep Yogi Thoughts" include:"It ain't over 'til it's over.""When you come to a fork in the road, take it.""It's like déjà vu all over again.""You can observe a lot by watching.""Baseball i…

1
Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT 12:34

5M ago12:34

12:34

When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL!Real unicorns in business refer to an elite privately funded startup that has crossed the $1 billion valuation mark, usually in…

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Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

6M ago

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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, “You've Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification saying, “You've Got Mail!”What cha…

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1
Episode 986 – Superman vs The Boogeyman 12:21

1
Episode 985 – What’s Old Is New 12:58

1
Episode 984 – FACT: Two Things Could Be True At Once 10:32

1
Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing 9:41

1
Episode 982 – Best Of – Seconds… Chance Interactions 10:00

1
Episode 981 – The PATH to Profits 11:42

1
Episode 980 – All Marketing (and Sales) are Personal 9:11

1
Episode 979 – Why? 12:29

1
Episode 978 – Keeping The Main Thing… The Main Thing! 11:23

1
Episode 977 – AI Machine Learning vs “I” Human Learning 11:59

1
Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins! 11:56

1
Episode 975 – What To Do When What Was Working… STOPS WORKING! 10:15

1
Episode 974 – When Less… is MORE! 11:03

1
Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem 10:00

1
Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.? 11:19

1
Episode 971 – The New Artificial Intelligence Internet Traffic Jam and WHY You Should Care? 11:55

1
Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence 11:43

1
Episode 969 – Steve Jobs vs Artificial Intelligence

1
Episode 968 – Data is a Gift… Share The Love! 10:36

1
Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships 10:00

1
Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination 10:11

1
Episode 965 – BACON – Chapter 17- So Much Peopling 9:22

1
Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing 12:34

1
Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT 12:34

1
Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

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