Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
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5 minute summaries of The Knowledge Project podcast episodes. Get the best insights and ideas in much less time.
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#218 Outliers: Estée Lauder — A Success Story
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1:21:48Most people hear "Estée Lauder" and think of cosmetics—lipstick, perfume, face cream. But the real story isn’t just about makeup—it’s about a woman being an unstoppable force. Estée Lauder didn’t just build a beauty brand; she rewrote the rules of an industry. She turned rejection into fuel, defied industry gatekeepers, and transformed a homemade f…
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#217 Josh Wolfe: Human Advantage in the World of AI
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2:00:28While Silicon Valley chases unicorns, Josh Wolfe hunts for something far more elusive: scientific breakthroughs that could change civilization. As co-founder and managing partner of Lux Capital, he's looking for the kind of science that turns impossible into inevitable. Josh doesn’t just invest in the future—he sees it coming before almost anyone e…
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#216 Outliers: Andrew Mellon – America’s Secret Banker
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1:18:47He was the strangest titan America ever produced: a whisper-quiet banker who turned systematic thinking into a superpower, building an industrial empire while barely raising his voice above a murmur. Andrew Mellon's story isn't just about money—it's about how patience, observation, and positioning can create more wealth than charisma ever could. Bu…
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#215 David Heacock: Managing and Marketing a $250M Business
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2:02:30Imagine leaving a six‐figure Wall Street salary behind to chase a single, daring idea. In this episode, David Heacock shows you how he turned a basic product into a $250M empire. At 29, he left Wall Street to bet on air filters. That bet transformed into Filterbuy, now a $250 million direct-to-consumer manufacturer serving more than 7 million custo…
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#214 Outliers: Timothy Eaton and The Original ‘Everything Store’
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42:07So far with The Knowledge Project Podcast, we've focused on interviews. But I’ve learned as much from reading biographies as from interviewing amazing people. That’s why we’re starting 'Lessons from Outliers.' Every other week, we'll study an outlier who did remarkable work. From industrialists who reimagined commerce to the irreverent personalitie…
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#213 Mickey Drexler: The Art of Selling with Retail's Merchant Prince
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56:55This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career traces the evolution of American retail itself: from local shops to mall do…
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#212 Alfred Lin: How to Think (and Work) Like a World-Class Investor
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2:17:14Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thi…
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#211 Codie Sanchez: Your Blueprint to Financial Freedom
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2:11:44Whether you’re looking to increase your income, start a side business, or completely transform your financial future, Codie Sanchez will break down exactly what separates those who successfully build wealth from those who stay stuck. This conversation is packed with immediately actionable insights covering the biggest myths around money, the differ…
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#210 Best of 2024: The Blueprint for a Transformative New Year
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1:36:31The Knowledge Project closes 2024 with a look back at some of the best conversations of the year. Featuring interviews from some of our most downloaded episodes ever, this collection of conversations offers a variety of insights into finances and investing, improving your communication, marketing and positioning, business frameworks, health and nut…
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#209 Charlie Hoehn: Write Something People Want to Read
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1:46:58In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want …
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#208 Ryan Holiday: How to Win the War with Yourself
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1:45:55Ryan Holiday unpacks the subtle and not-so-subtle messages life sends us—and what happens when we ignore them. From mismatched tattoos and injured ankles, Ryan reflects on the lessons he’s learned about preparation, awareness, and humility. Using examples ranging from personal missteps to famous entrepreneurial gambles, this episode is a deep dive …
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#207 Adam Karr: The Investing Blueprint
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1:14:22Investor Adam Karr reveals his hidden playbook for spotting exceptional CEOs and building extraordinary businesses. Learn his counterintuitive techniques—from the surprising link between writing skills and executive performance to the 10-minute test that unveils a leader's true potential. Packed with battle-tested wisdom, Karr shares the deceptivel…
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#206 John Mackey: Building Whole Foods
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2:16:27From near bankruptcy after a devastating flood to a $13.7 billion Amazon acquisition, Whole Foods founder John Mackey reveals how a small health food store became an empire that revolutionized American eating. Discover how a single near-death experience transformed a 25-year-old college dropout into the pioneer of the organic food movement. Mackey …
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