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If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success. With interview ...
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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast ...
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Improving the marketing of sport one podcast at a time. The Sports Marketing Podcast is powered by Fanbase.
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Stuff Cover art photo provided by Sandro Schuh on Unsplash: https://unsplash.com/@schuh
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Sports Marketing Perspective (SMP), is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.
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A podcast to supplement reading of the text, Team Sports Marketing. Find us at www.teamsportsmarketing.com.
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🚀 Je suis Jean-Michel Annicette, spécialiste de stratégies growth marketing et de marketing digital dans le secteur du sport et passionné de sport depuis ma plus tendre enfance. 🙈 Je me suis très rapidement intéressé à ce qui se passe autour d’un événement sportif. Notamment lorsque j’ai compris que je ne serais pas footballeur professionnel (les croisés, tu connais 😅) 🔶 Bienvenue sur Sports Marketing Show, le podcast qui te fera découvrir le 8 et le 23 de chaque mois les coulisses du sport ...
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podcast per migliorare con pochi piccoli accorgimenti la tua realtà sportiva.
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Out of Scope is where Brian Cristiano, CEO of BOLD Worldwide discusses the latest trends in marketing, business and sports. Brian sits down (or Skypes) with some of the best in sports business and marketing. Brian also goes deep into the motivation behind marketing and business success and shares his passion on this in every episode. Keep up to date on the latest video episodes at www.briancristiano.com If you're listening on iTunes, please make sure to subscribe. Watch the Episodes on YouTu ...
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PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics
Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish
Welcome to PG Podcast Network, where Media Marketing and Advertising collides with Politics, Sports and News.
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Melbourne is major events, Damien de Bohun
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In this Sports Geek Throwback episode, Sean Callanan interviews Damien de Bohun who was at Visit Victoria, and now General Manager, Clubs and Facilities at Golf Australia. They discussed what makes Melbourne a successful major sports events city. Show notes - https://sportsgeekhq.com/podcast/throwback/melbourne-is-major-events-damien-de-bohun…
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69 - Hustle, Mentors, & Marketing with Travis Apple
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Send us a Text Message. Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry. Travis shares insights from his podcast guests, emphasizing the need for hustl…
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Building a winner with competence and warmth - Christine Finnegan, Tasmania JackJumpers
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In this Sports Geek interview with Sean Callanan, Christine Finnegan, CEO of the Tasmania JackJumpers, chats about building a new NBL team for Tasmania and fostering a community to support it. Show notes - https://sportsgeekhq.com/podcast/christine-finnegan-tasmania-jackjumpers
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Send us a Text Message. In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans. Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game. The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams. However, the…
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Importance of sponsorship activations, Kim Skildum-Reid
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In this Sports Geek Throwback episode, Sean Callanan interviews Kim Skildum-Reid of Power Sponsorship. They discussed Importance of sponsorship activations. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-sponsorship-activations-kim-skildum-reid
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The Science of Hydration - Andrew Perry, PREPD
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In this Sports Geek interview with Sean Callanan, Andrew Perry from PREPD chats about the science of hydration and their mission to revolutionize the hydration market. Show notes - https://sportsgeekhq.com/podcast/andrew-perry-prepd/
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67 - Why Your Return On Ad Spend (ROAS) is WRONG - Case Study
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Send us a Text Message. Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance. However, upon closer exam…
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Storytelling and creating more hero profiles, Zarah Al-Kudcy
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In this Sports Geek Throwback episode, Sean Callanan interviews Zarah Al-Kudcy, who was at the F1 and now Commercial Director at Chelsea Football Club. They discussed Why F1 will continue to tell the stories and creating more ‘hero profiles’. Show notes - https://sportsgeekhq.com/podcast/throwback/storytelling-and-creating-more-hero-profiles-zarah-…
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Sports Geek Replay - Richard Clarke on developing content for @Arsenal fans
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Sports Geek Replay. Sean caught up with Richard Clarke, who was at the Arsenal FC discussing content, social media platforms and much more. Show notes - https://sportsgeekhq.com/podcast/richard-clarke-arsenal/
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66 - Leads & Sales - How Marketing Directors SHOULD Be Helping Ticket Sales Teams
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Send us a Text Message. In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments. He suggests three reports that marketing directors should provide to …
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Importance of keeping the local community engaged in Vegas, Steve Pastorino
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In this Sports Geek Throwback episode, Sean Callanan interviews Steve Pastorino who was at the Las Vegas Lights FC and now Director, Business Development at Blackhawk Network. They discuss the importance of keeping the local community engaged and the early days of Las Vegas transforming into a sports town. Show notes - https://sportsgeekhq.com/podc…
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Grazie a MSA - Manager Sportivi Associati ho potuto andare in visita a Valencia e vi racconto in questo episodio l'interessante politica sportiva di questa città. Per un racconto più dettagliato visita il blog sportdiblog.itPor Andrea Annunziata (Sporthink)
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Innovation and Evolution in Stadium Experiences - Nick Sautner, Eden Park
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In this Sports Geek interview with Sean Callanan, Nick Sautner from Eden Park discusses the future of stadium experiences, the power of sports partnerships, and innovation in the stadium industry. Show notes - https://sportsgeekhq.com/podcast/nick-sautner-eden-park/
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65 - Open Role: Samford Univ. - Director of Marketing & Fan Engagement Interview
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Send us a Text Message. In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Dir…
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Unique proposition in partnerships, Jeff Reibel
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In this Sports Geek Throwback episode, Sean Callanan interviews Jeff Reibel, CEO of North Queensland Cowboys. They discussed unique proposition in partnerships. Show notes - https://sportsgeekhq.com/podcast/throwback/strategies-for-forging-successful-partnerships-jeff-reibel
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Taking and creating opportunities - Shelly Wilkes, Orlando Magic
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In this Sports Geek interview, Sean Callanan converses with Shelly Wilkes of Orlando Magic. Shelley shares key learnings from her career across strategic sports marketing, game presentation and community engagement. Show notes - https://sportsgeekhq.com/podcast/shelly-wilkes-orlando-magic/
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64 - What's Working in College Athletics with Scott Peace Assoc. AD of Kent State
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Send us a Text Message. Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importan…
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Localising content for international fanbase, Paul Rogers
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In this Sports Geek Throwback episode, Sean Callanan interviews Paul Rogers who was at AS Roma, and now Investment Analyst at Raptor Group. They discussed localising content for international fanbase. Show notes - https://sportsgeekhq.com/podcast/throwback/localising-content-for-international-fanbase-paul-rogers…
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Adapting to the Changing Fan Demographics - Dean Madders, Gold Coast Titans
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In this Sports Geek interview, Sean Callanan chats with Dean Madders from Gold Coast Titans. They discuss the changing habits of sports fans, the evolution of sports entertainment, and the importance of data in growing a fan base. Show notes - https://sportsgeekhq.com/podcast/dean-madders-gold-coast-titans/…
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Technology advancements in Golf, Kevin Bain
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In this Sports Geek Throwback episode, Sean Callanan interviews Kevin Bain, who was at The Open, and now Technical Product Manager at Arsenal F.C. They discussed the challenges of rolling out new technology advancements on golf courses. Show notes - https://sportsgeekhq.com/podcast/throwback/technology-advancements-in-golf-kevin-bain…
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63 - How to Set Up & Run Profitable Ads on TikTok with Alyssa Ege from Sail Away Media
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Send us a Text Message. In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTo…
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Amplifying Big Wins - SportNXT panel replay
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SportNXT panel replay - Sean moderates a panel with Collingwood’s Nadine Rabah, Netball Australia’s Spencer Retallack and Football Australia’s Peter Filopoulos, recorded at SportNXT on March 19 2024. Show notes - https://sportsgeekhq.com/podcast/amplifying-big-wins-replay/
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Brand campaigns and the role of digital, Kevin Kinghorn
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In this Sports Geek Throwback episode, Sean Callanan interviews Kevin Kinghorn who was at the Vancouver Canucks They discussed how brand campaigns have changed and the role that digital plays. Kevin is now EVP & Chief Marketing Officer at the Portland Trail Blazers. Show notes - https://sportsgeekhq.com/podcast/throwback/brand-campaigns-and-the-rol…
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Understanding Your Audience: A Ticketing Perspective - Jen Fusci, Dallas Wings & Panther City Lacrosse
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In this Sports Geek interview with Sean Callanan, Jen Fusci from Panther City Lacrosse Club and Dallas Wings discusses the importance of understanding audiences, digital marketing, and ticket sales strategies. Show notes - https://sportsgeekhq.com/podcast/jen-fusci-dallas-wings/
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62 - Acquiring More Leads with Michael Brinkman from Full House Solutions
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Send us a Text Message. In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions, about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions. He explains …
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City Football Leadership Institute's Tom Bonnett
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Tom and I worked together at Saints and aside from the fact he's been pestering me to come on for a few years, he has a really interesting career that we walk through on the podcast. From journalism, to Surrey Scorchers, to Saints and now City Football Leadership Institute, he's crammed a lot in to a short space of time, and all of that without goi…
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Il Marketing Interno nelle Società Sportive
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Il marketing viene pensato solo verso i clienti e stakeholders esterni, ma serve anche verso il personale interno. Qui parliamo di come iniziare a farlo.Por Andrea Annunziata (Sporthink)
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In this Sports Geek Throwback episode, Sean Callanan interviews Jessica Ivers, who shares her social media insights from Tennis, Jess is now Marketing and Communications at Melbourne Sports Centres. Show notes - https://sportsgeekhq.com/podcast/throwback/evolution-of-social-media-jessica-ivers
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Fans and Community: The Heart of the Wanderers - Mark Jensen, Western Sydney Wanderers FC
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In the Sports Geek interview, Sean Callanan chats with Mark Jensen from the Western Sydney Wanderers FC. They discuss enhancing marketing strategies to operate in a diverse market, meeting stadium capacity demands to improve fan experience, and taking an innovative approach in connecting with the community. Show notes - https://sportsgeekhq.com/pod…
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61 - 2 Ways to Use AI To Help You Sell More Tickets
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Send us a Text Message. In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data. By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain…
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In this Sports Geek Throwback episode, Sean Callanan interviews Nick Truelson, who was at Western Bulldogs (now CEO, Melbourne United) when this interview took place. They discussed how AFLW changed the club and engaging with celebrities. Show notes - https://sportsgeekhq.com/podcast/throwback/impact-of-the-aflw-nick-truelson/…
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