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The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies. We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results. Do you operate an MEP type business such as HVAC, Electrical and Plumbing? Or, maybe a business that focuses on roofing, handyman services, general contractors, flo ...
 
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Well folks, its about that time to start calling it dunzo for the season... With that comes a whole new set of challenges - The boredom, the part where you have to explain to the "normies" what you do for work, the awkward reintegration into your own family, figuring out what you're going to do during the winter, the holidays, where you're going to…
 
It doesn't matter if you're a GS3 or a GS "Fantastic" - This job is stressful! And if you're high up on the chain of command, it doesn't mean you're insulated from these stressors... Today on the show: Josh Simmons stops by for his second time to talk about the stressors everyone experiences with a gnarly fire season, winding down for the off seaso…
 
Being a Division Chief is a difficult job... Especially when your forest has been on the receiving end of catastrophic fires for the past five years... Thats why we have Plumas National Forest Division Chief, Jeff Dupras, on the show today to talk about his experiences. Jeff has 31 years in the wildland fire service, and has seen a lot of change ov…
 
Thomas Wurm stops by for his second appearance on the show to talk about mental health, mastering the mind body connection, optimizing peak human performance, and his upcoming new book, "Six Minutes for Excellence"... Thomas Wurm is a wildland firefighter, author, publisher, and podcaster. He is a certified Master Practitioner in NLP (Neuro-linguis…
 
As a Redmond IHC alumni, I cannot begin to explain the incredible experience that I had with Redmond Hotshots. So, that's why I have Superintendent Gabe Mason and Asst. Superintendent Jordan Gulley from Redmond IHC sit down to chat about one of the four Leadership Training and Development Hotshot crews in the nation... In August 1960, the Washingto…
 
Almost every business is on social media. If you're not, that should be step one. Get on social media. However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding. In this episode you'll learn how to best approach your social media marketing strategy. Which soc…
 
Too many home services companies focus on 1 channel to help grow their business. That can be using Home Advisor or Angie's List. Or going all in on Google Ads. However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere. By jo…
 
Ronald Mark Booker Jr. is an air attack and former Plumas Hotshot smokejumper from Venice Beach, CA... His entry into fire is not your "traditional" wildland firefighter story... His entry into the wildland firefighting scene in the 90's, was through the California Division of Forestry's youth authority program. Through this program, Mark developed…
 
You've probably heard the term SEO (Search Engine Optimization). And... you probably have an idea about what SEO entails. However, setting up an SEO marketing strategy for your local business can sometimes be daunting, overwhelming, and confusing. Where do you start when creating an SEO plan? How do you start to implement an SEO strategy for your b…
 
Today on the show, we take a deep dive into the relationship between municipal and wildland fire, and how the two can learn an immense amount of skills from each other... More importantly, we talk about the critical importance of taking care of your mental health... Here is a little bit more about Steve: "Steve Orr is a 22 year veteran of the fire …
 
Jerry Isenhour is the founder and CEO of CVC Success Group. He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years. Then The Great Recession hit. The housing market bubble burst. And Jerry had to file for bankruptcy. Very few business owners adapt to modern digital marketing strategies..…
 
Heat injuries and Rhabdomyolysis are no joke... Thats why we have Dr. Tim Durkin on the show to dispel a few myths and misconceptions, how to avoid them, how they are not necessarily mutually exclusive, and to give us a rundown of what is going on in the body when it happens! Here is a little more about Dr. Durkin: "Timothy Durkin, DO, FAAEM, CAQSM…
 
Wildland fire behavior is obviously directly impacted by the weather - So, today on the show, we discuss the ins and outs of fire weather, and get to better understand the incredibly important role of and Incident Meteorologist... Sean Luchs is a meteorologist for the National Weather Service at the Houston/Galveston Weather Forecast Office. Despit…
 
Today on the show, I sit down to talk with Tim Khadzhi at the new JK Boots location in Redding California... The Khadzhi family is a prime example of chasing the "American dream". The family came to the United States in 1994 seeking a better life... From that, JK Boots was founded, and has exploded in popularity among the fire community. On the epi…
 
Business Reviews is 1 of the 4 critical Marketing Foundations your business needs to have established before jumping into Google Ads, Facebook Ads and more. If your home services business is not getting regular 4 and 5 star business reviews on Google, Facebook, Yelp, Angie's List and more -- then you could be leaving money on the table. 85% of cons…
 
It has become easier over the past decade to leverage the various media production tools to help promote your home services company. So, if you're an HVAC company, plumbing business owner, landscaper or some other residential focused home services business -- producing content is readily availalbe. More importantly, when you use content such as vid…
 
Your website is the digital storefront of you business, of your brand. Your website needs to be professional and modern but also convey a high level of trust. Roughly 4% of of website visitors actually take action on your site (buy or opt-in for a lead magnet), while the other 96% bounce and leave your site. Why? Probably because your website is mi…
 
Today on the show: Chris Burch stops by and gives us the lowdown of the duties of the Planning Section Chief for an incident management team... Here is a little about Chris: "Chris Burch began his fire service career as a volunteer fire fighter in Riverside County, CA in 1992. He was hired as a seasonal firefighter in 1996 with the USFS, initially …
 
Do you want more customer activity for your home services business? Do you want better qualified leads that truly TRUST your brand and are willing to spend their hard earned cash with your HVAC, handyman, landscaping, plumbing -- or any other service in the trades? Your future customer is on a unique journey to find the perfect business to help sol…
 
Your future customer is on a different journey than what most business owners think. So many many home services based companies believe all they have to do to get new customers is simply run an ad on Google or Facebook, send them to a website (or storefront), and they will buy or book an appointment. Well, the buyers journey has completely evolved …
 
Smokey Generation award winner, Blake Toth, stops by the studio to talk about connecting veterans to wildland firefighting careers and the back story of starting his organization, "Veterans In Fire"... Blake is a former Marine door gunner who grew up in Maine. After his time in the Marines, he traveled around the country in his Ford Focus, where he…
 
Today on the show: We learn about some of the emerging technologies and situational awareness gathering tools being used to gather intel, detect new fire starts, and potentially save lives and property from Peter Vidmar... Peter is a former helitack crew member, turned captain and aircraft manager for the Colorado DFPC, with 10 years of fire experi…
 
Today take a much less serious approach to the show - We sit down for a hilarious live reading of some of the passages from Charles Vaught's book, State of Fire... Here's what his book is all about: State of Fire "pulls back the curtain on the mysteries of those who go toe-to-toe in battles with Nature, exposing various overlooked aspects of what i…
 
EAP can be a joke... If you want real, quality, and culturally competent clinicians that specialize in the world of first responders; you're gonna have to search for it... Good thing for you? You get to meet one of those folks today on the show as we talk all about the specialized nature of mental health with wildland firefighters and first respond…
 
Mike West has been in the wildland firefighting game for 17 years in various roles. He's done a little bit of everything from being a Hotshot, Type 2 IA crew member, engine crew member, to a dispatcher... Our community recognizes the fact that this line of work can be austere, physically demanding, and even more demanding on your mental health - An…
 
Aaron Humphrey is not only a generational wildland firefighter, but also a wildland firefighter (forestry technician) with 25 years of experience in the game. He worked his way up from a seasonal forestry tech on an engine, all the way to Interagency Hotshot Superintendent with Eldorado Hotshots. He also served as the Hotshot Committee chairman dur…
 
Having a record shouldn't discourage you from chasing your dreams part 2! Today on the show - We have Julianne Thomson, a former California Women's Inmate Firefighter, apprenticeship graduate, and all around badass on the show to tell her story about her experience and getting into wildland firefighting... Jules has a very inspiring story for those…
 
This is one powerful episode... Everyone needs to hear this! Today on the show - 20 year Wildland Firefighter veteran and Hotshot Superintendent Ben Strahan sits down to talk about his experience in confronting and conquering his own mental health struggles over the course of his career, his philosophy of "need" vs. "desire", and his 9 tenants that…
 
Having a record shouldn't discourage you from chasing your dreams - And, what better person to have on the show to talk about this, than Mando Perez... Mando has walked in those shoes, lived that life, stepped away, and stepped into the world of being a "Hotshot" Wildland Firefighter - The some of the most elite wildland firefighters in the United …
 
Today on the show: We have Chris Ives with the San Juan Hotshots and Felipe León on the show to talk about how firefighting is done in Ensenada Mexico with the Comisión Nacional de Áreas Protegidas (CONAP) Brigade Forestal Sierra San Pedro... Chris Ives is a Squad Leader with the San Juan Interagency Hotshot Crew in Durango, CO. He grew up in Montg…
 
Today on the show - We sit down with former Fire Staff Officer, Riva Duncan, to talk about some of the experiences she has had over the course of her career... Here is a little about Riva: "Riva Duncan recently retired after 31 years in the US Forest Service. She worked on 7 national forests in 5 FS regions. Riva started as a forester trainee, but …
 
Thomas Wurm, Creator of Mountain Mind Tricks, stops by on the show today to talk about the relationship between the mind and body, total wellness, psychedelics, alternative healing, and peak human performance... Thomas is a Wildland Firefighter, Master Practitioner in NLP, Hypnosis, and Mental Emotional Release®, Author, Coach, Fitness Trainer, and…
 
Today on the show, John Nores and I sit down and chat about the dangers of illegal marijuana grows on public lands and how they are literally destroying and poisoning entire ecosystems... Not only are they just destructive to the environment - but they are also often littered with booby traps, extremely toxic carbofuran pesticides, and guarded with…
 
Today on the show - We get a little history lesson and some behind the scenes storytelling from the man, the myth, the legend, Dana Gleason himself! Dana Gleason has been around the outdoor industry since the late 70's. Dana's first company, Kletterwerks, was just the start of a lineage of companies that would set the standard in the outdoors indus…
 
Do your part and check in each other... And have a happy Thanksgiving! Stay safe, stay savage... Enjoy! .......................... Updates! We have received some unfortunate news regarding some injuries and complete losses of property with some of our folks in the field. Please check out our new landing page to help these firefighters get back on t…
 
Today on the show: John Bachman, Lucas Mayfield, and I sit down and talk about everything that goes into the design process of Mystery Ranch fire packs and much more! The major component of this whole design process is you folks in the field... Thats right - without your feedback and suggestions, Mystery Ranch can't improve their designs... To find…
 
Every wonder where all the fire packs get rounded up and shipped off to get repaired at the end of the season? Well, today on the show, we talk about just that! Brian Sanchez is the dude that is in charge of fixing all the broken, burned, and scuffed up fireline packs from you folks in the field! Brian has been at Mystery Ranch for damn near 10 yea…
 
Today on the show: Luke and I sit down at Mystery Ranch in Bozeman, MT to talk about some of the lessons learned with his wildland fire career, and how things don't have to remain as the "status quo" that we see now... We also go into detail about the Backbone Series and the 1039 Scholarship opportunities with Mystery Ranch! Luke spent 18 years fig…
 
Lucas Mayfield is a jack of all trades (which is kind of necessary for a fire career)... Luke spent 18 years fighting fire with various crews and finished his fire career as the Assistant Superintendent of Rogue River Hotshots. After that, he went on to become the Fire Program Manager of Mystery Ranch... Here is a little about Lucas: "I grew up in …
 
Today on the show; lets talk about prescribed fire, fire management, helitack crews, and the AFE and SAFE programs! Lars Filson is a senior fire ecology and management major at the University of Idaho located in Moscow Idaho. Aside from being a full-time student, Lars serves as the national president for the Student Assocation for Fire Ecology and …
 
Pranay Manghrimalani... Veteran, former LEO, and now CaFire firefighter - You may have seen him on other podcasts such as the Free Range American Podcast or the Protectors... Today on the show, we talk about a wide variety of subjects including: what its like to be a CalFire Firefighter, the different mission and all risk nature of CalFire, how fir…
 
Harry Walker is one of those rare breeds of individuals... He's a Marine, fitness junkie, firefighter, and the owner of his own fitness and fitness programming company, Warhorse Athletics... Today on the show; we talk about veteran fire crews, fitness, harassing other branches of the military, what life is like on the road, special forces selection…
 
During the 2019/2020 Australian wildfire season, we witnessed borderline apocalyptic devastation with wildfires in Australia... These fires burned 13.5 million acres in New South Wales alone... Today on the show - Remote Area Firefighter team member , Darryl Luck, stops by to chat about the historic wildfires and what lessons the world can learn fr…
 
This episode is dedicated to all the chuckar hunters out there... Today on the show; Adam Stempeck and Damon Booth talk about the "Red Legged Devil" (AKA the Chuckar), conservation, the Martin Fire, and the Chuckar Chasers Foundation! Chucker Chasers is a community of outdoor enthusiast, sportsman, and women that stand to promote the great outdoors…
 
Jack of all trades and masters of... Well, a lot! That's the Prevention job description for ya! This episode is all about the prevention life. A unique position in the fire realm, very versatile, and always changing... Thats why we have Ryan (a Prevention on the Coconino) and Ricky (a Prevention on the Angeles) on the show to talk about one of best…
 
Jason Patton is a 14 year veteran of the structure firefighting world, and an actively working FFT/Paramedic in Florida. Aside from his service in fire, he is also the creator of the hilarious firefighter content with Fire Department Chronicles! Jason is one of those dudes that always has a well timed laugh when folks need it. He says, "I started m…
 
Greg Jones is a Canadian Smokejumper, world traveler, and winner of one of The Smokey Generation grants for his photography work in the world of wildland fire... Today on the show we talk about his experience as a Smokejumper and how his connections in the community have opened up opportunities to train South African wildland firefighters, and get …
 
We all want a leg up on the competition, especially if you are trying to get your foot in the door with wildland fire. Thats why we have folks like former Kings River IHC Captain, Adam Hernandez, on the show to help! Adam Hernandez is the Wildland Fire Technology Instructor at Reedley College located in Central California near the foothills of the …
 
Today on the show, Heather from Outdoor Careers LLC swings by to chat about hiring season, resumes, applications, and some overall general guidance to up your chances for getting picked up for that dream job... Hiring season is upon us! Heather is a former US Forest Service employee with over 10 years experience on various wildland fire modules, su…
 
Today on the show, one of the admins from the Worst Responders swings by to talk about career development, wildland and municipal firefighting, and all of the opportunities that are available out there to further your career... (especially you Veterans with medical training) This admin (who's identity is concealed) of the Worst Responders is a form…
 
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