Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this p ...
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Are you a wedding pro ready to ’crush it’ in life and business? Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests! Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the ...
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Tune in for education for wedding pros, featuring vendors in the DC/MD/VA area. Hosted by Abigail Coale of Abidoodle Productions.
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In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
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Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry. This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. | You'll get b ...
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Ep. 37: Boost Your Bookings in 2025 with Effective Lead Management
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It's booking season, baby! Today we're talking all about lead management and how effectively tracking and managing leads and sales can have a huge impact on business success. Becky discusses the importance of having a solid system in place for tracking, managing, and nurturing leads for the year ahead. Tracking this information allows us to have ac…
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It's never too late to change career with Toastmaster John
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Today I am chatting with one of my Wedding Pro Members - Toastmaster John. John is quite the character and when I first met him I knew he was not your 'stereotypical' toastmaster. Today we talk about his varied career, the work he put into becoming a Toastmaster and how he is embracing social media - including TikTok! Visit Johns Website Find John …
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173 | What’s Working and What’s Next for 2025? Let’s End The Year Together With a Wedding Season Debrief
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Wow — we’ve made it to the end of 2024. This year has been a whirlwind, and I’ve got to say, I’m so proud of everything we’ve accomplished together on the podcast and in your businesses. This final episode of The Power and Purpose Podcast is all about reflecting, resetting, and getting ready to crush it in 2025. Let's end the year together with thi…
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Ep. 36: Transform Your Business (and Life!) With an Annual Big Ideas Retreat
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As we head into a brand new year, it's time to pause, reflect, and plan for the future. In this episode, we dive into the transformative power of reflection, and how to create space for big ideas with an annual "Big Ideas Retreat." Whether you're looking to reset your business or personal life, these tips will help you set intentional goals for 202…
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2025 wedding business marketing trends!
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Today I am sharing 2025 wedding business marketing trends. As we start 2025 I wanted to give you a round up of the marketing strategies that are hot as we enter the new year. From AI to shifts in social media marketing, I cover it all. Lets get your marketing year off to a strong start. Buy the planathon replay Join the Members Lounge for additiona…
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Ep. 35: How Your Website Shapes Client Experience with Andrea Shah
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This week, expert copywriter for wedding pros Andrea Shah gives us some practical tips for updating our websites for booking season success. Andrea emphasizes the importance of wedding pros understanding their clients' needs, the significance of pricing transparency, and how to enhance the overall client experience through websites. She also delves…
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172 | COLLAB CAST: Learn From My Biggest Mistakes and Successes On Wedding Industry Insider Podcast
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Burnout is one of the biggest challenges wedding pros face - but it doesn’t have to be your story. In this special bonus episode, I’m sharing the first 10 minutes of my interview with Eddie Babbage on The Wedding Industry Insider Podcast, where we tackle how to create a fulfilling, long-lasting career in the wedding industry. As a former luxury wed…
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Have a very Happy Christmas, go watch a Christmas Movie and eat far too much chocolate! See you in the New Year!Por Becca Pountney
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171 | COLLAB CAST: My Affiliate Marketing Secrets Revealed on The Independent Business Podcast
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Have you ever wondered how affiliate marketing can transform your business? In this special bonus episode, I’m sharing my guest interview from The Independent Business Podcast, where we dive into the power of affiliate marketing and how I’ve leveraged it to generate half a million dollars in affiliate revenue. Recorded live at HoneyBook’s Partner S…
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Ep. 34: REPLAY - Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching
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Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #14, "Overcoming Wedding Pro Mindset Challenges with Aislinn Eileen Coaching." Aislinn was one of the earliest guests I interview on the show, and it was such a great con…
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Finding your hyper niche - with Jen Sulak from Weirdo Weddings
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Today I am talking with Jen Sulak about how she found her hyper niche in the wedding industry with her brand 'Weirdo Weddings'. Originally known as 'Pink Light Images', Jen went through a transformational time in 2020 and realised she needed to lean further into her authentic self, and Weirdo Weddings was born. In this episode we discuss how to 'ni…
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170 | RECAST EPISODE: Five Ways To Bring Some New Girl Energy To Your Wedding Business
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You need to stop hiding and start putting yourself out there. Especially in 2025. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - a…
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Ep. 33: REPLAY - Longevity in the Wedding Industry & How to Last Beyond 5 Years
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Welcome back to the podcast! While Becky is traveling for a couple of Fridays during December, we're replaying a couple of our most popular episodes. This week's replay is episode #3, "Longevity in the Wedding Industry and How to Last Beyond 5 Years." In this episode, Becky lays it all out there for anyone who is interested in making a name for the…
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169 | RECAST EPSODE: The Truth About Wedding Directories And If They're Worth The Money
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I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts o…
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Moving your wedding business to Spain! With Denise Whelan
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Today I am chatting with one of my Wedding Pro Members - Denise Whelan. Denise tells the story about how she transformed her life and her career almost by accident. She now lives in Spain and works as a wedding celebrant and destination wedding planner and is loving life in the sunshine. Her story is inspiring and she has lots of learnings to share…
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168 | RECAST EPISODE: What Should You Look For In A Business Coach & How Do You Know If You're Ready To Hire One?
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You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out ther…
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Ep. 32: The Hidden Value of Styled Shoots with Renee Walker Photography
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Happy December! This week, join Becky as she sits down with Renee of Renee Walker Photography and Beneath the Pines, to chat about all things styled shoots. Are they really worth the time and effort? Is it worth investing in a content day? What is proper styled shoot etiquette? All of these questions and more will be answered -- tune in to hear Ren…
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167 | RECAST EPISODE: Marketing to Gen Z - 5 Things You Need To Know
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Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:…
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From teaching to a wedding in Vegas - with Amanda Wheal
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Today I am chatting with wedding celebrant Amanda Wheal fresh from her trip to Wedding MBA in Las Vegas. She shares how she went from a career as a teacher to being part of a wedding in Las Vegas. We talk about why she now embraces every new experience and the value she puts on wedding education. It's a fantastic conversation and she shares lots of…
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166 | RECAST EPISODE: Are Your Sales Down? Here's How To Diagnosis What's Wrong
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Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:0…
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Ep. 31: My Top Takeaways from Wedding MBA & How to Apply them to Your Biz
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Happy Thanksgiving week! On this solo episode, Becky dives into her top three takeaways from Wedding MBA 2024 earlier in the month, and how you can apply these to your own businesses this season. Mentioned in this episode: Wedding MBA - Tickets are discounted at $219 until April 2025 Longevity Episode: Episode 3 of the Event: Crushed Podcast Enji -…
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165 | 5 Systems Your Wedding Business Needs to Run Like Clockwork
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Today, I’m diving into the five wedding systems your business needs to run like clockwork. If you’ve ever felt like you’re drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of …
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Behind the scenes of Wedding MBA 2024!
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It's time to go behind the scenes of Wedding MBA 2024. It's less than 2 weeks since I returned from Las Vegas for this years Wedding MBA and I am still buzzing. This conference is like no other with the biggest and best wedding educators teaching and sharing their insights. In today's episode I share some of my highlights and leanings as well as br…
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164 | Jen from Tonic Site Shop Shares Her 2025 Website Hit List & Sh*t List
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This week on the podcast, we’re diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don’t know Jen yet, she’s a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we’re spilling all the tea on what’s in and what’s out fo…
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Ep. 30: Audit Your Business for Booking Season Success with Becca Mai
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Engagement season is just around the corner! Not sure how that happened, but here we are... and as we prepare for 2025, there couldn't be a better time to dig into our business systems and make sure that things are really working as they should be. I sat down with Becca Mai of Wed2You to chat through the exact steps that we should be taking to audi…
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163 | Behind The Brand: The Making of Madden Made
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We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible bran…
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Getting your wedding business 2025 ready!
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It's time to get your wedding business 2025 ready. As engagement season approaches it's the perfect time to get your goals set, your website updated and your prices sorted. In today's mini episode I run through a checklist to help you ensure you are ready. Time Stamps: 00:07 - Preparing for the Engagement Season 01:02 - Preparing Your Wedding Busin…
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162 | The Marketing Strategy For Wedding Pros That’s Algorithm Proof
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In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a st…
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Ep. 29: Avoid Panic Marketing with Serena of Dande Agency
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This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes …
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161 | Are Your Clients EXPECTING A Gift? How To Master Client Gifting And Wow Your Clients With Alexandra Puccini
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Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I’m chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they’re a powerful way to build de…
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160 | The #1 Mistake Wedding Pros Make When Trying To Be More Productive (THIS Time Management Hack CHANGED Everything For Me!)
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Today, we’re diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who’s been around the wedding industry block and has spent years coaching others, I’m big on time management. But let me tell you, this hack goes beyond the u…
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159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
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Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentatio…
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Understanding the South Asian Wedding market - with Anshika Arora
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Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions. Check out Eternity Use discount code Becca10 Find…
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Understanding the luxury wedding market - with Elizabeth Solaru
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Do you ever wonder how to make it in the luxury wedding sector? Today I am chatting with Elizabeth Solaru - founder of Elizabeths Cake Emporium and author of 'The Luxpreneur'. We talk about her story, the different types of luxury and the highs and lows of working with luxury clientele. Buy Elizabeths book Visit her website Follow Elizabeth on Inst…
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Ep. 28: The 5 Pillars of a Successful Website with Emily Foster Creative
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In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to cre…
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158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
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If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this epis…
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Writing a wedding business book - the full behind the scenes
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Tomorrow my book is officially published and it has been quite the journey to get there. In today's episode I take you behind the scenes of the rollercoaster ride that has been getting this book out into the world, and I even read some extracts to wet your appetite. Done is better than perfect is available to order now: https://beccapountney.com/bo…
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157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
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In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning sig…
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Ep. 27: Buyer Beware: The Do's and Don'ts of Wedding Industry Education
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In this week's solo episode, Becky discusses her personal experience with wedding industry education as a consumer and what she has learned along the way as someone who has invested a decent amount of money into conferences, workshops, courses, masterminds, and more. She shares some of her favorite resources and educational opportunities for weddin…
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156 | Behind The Brand: The Making Of Jayne Heir Events
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Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decis…
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155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
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What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you’ve ever felt overwhelmed by local SEO for wedding pros or are just uns…
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Ep. 26: Embracing Authenticity on Instagram with Mimi of Wilder Social
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This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement. W…
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154 | Trusting Your Gut To Make Decisions In Your Wedding Business
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In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lo…
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Why you should say goodbye to email newsletters
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One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business. Follow me on Instagram Time…
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Meeting of the Wedding Minds - Live from London
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Today's episode is a special one as it was recorded LIVE from the Biltmore Hotel in Mayfair. The first ever live edition of the podcast was a panel discussion titles 'meeting of the wedding minds. Our host for the evening was Alison Hargreaves, founder of Guides for Brides and joining me on the panel were two renowned Wedding Industry educators fro…
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153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
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In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, not…
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Ep. 25: Navigating Public Relations for Wedding Pros with Meghan Ely
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In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical s…
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152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
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Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Pur…
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The AI Revolutionising the Wedding Industry with Bailey Readings
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Today I'm chatting with Bailey Readings, a young entrepreneur and AI expert. He shares his remarkable journey from starting a cookie cutter business at just 14 years old to launching Automated Flow, a company that leverages AI to streamline business processes. We talk about the way AI is evolving, the power of chat bots and how you can start embrac…
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151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
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My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whe…
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