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Visit https://podnews.net/update/less-repetition for all the links, and to get our newsletter. We're hearing the same podcast ad less often, says Podsights in its new Q3/22 benchmark report. Average frequency dipped from 6.3 to 4.7, which the company says improved ad effectiveness. The company also reports that programmatic ads work better than emb…
 
Visit https://podnews.net/update/scales-of-justice for all the links, and to get our newsletter. Legal trouble #1: The UK's Advertising Standards Authority has upheld a complaint made against Huel and The Diary of a CEO with Steven Bartlett that a host-read podcast ad was not identified as an ad, and that it was "in a similar style and tone to the …
 
Visit https://podnews.net/update/spotify-filters for all the links, and to get our newsletter. Spotify is adding additional filter tabs in its app to allow users to choose separated views for podcasts or music from the front page. (Contrary to reports, it isn't separating podcasts and music - just allowing users to see an additional view that does …
 
Visit https://podnews.net/update/programmatic-how-to for all the links, and to get our newsletter. How do you get started with programmatic advertising on your podcast? Bryan Barletta from Sounds Profitable has written a helpful guide with everything you need to know to earn money. Podcast hosting company Disctopia has launched its own mobile app, …
 
Visit https://podnews.net/update/podtrac-snr for all the links, and to get our newsletter. Podtrac is to add a Sales Network Ranker report in Q3 this year, according to emails from ART19 to some of its customers. A ranker already exists through Edison Podcast Metrics; SXM Media is #1. SXM aren't measured by Podtrac, though. Wondery Sales Network sh…
 
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