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BlastPoint Deep Dive Podcast explores the intersection of data, AI, and customer insights. Each episode dives into how AI-driven solutions help businesses understand and engage their customers, improve satisfaction, and reduce churn. Join us for expert insights, real-world examples, and practical tips on leveraging AI to transform the customer experience. Whether you're a business leader or a data enthusiast, this podcast will give you the tools to stay ahead in today’s competitive landscape ...
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AI-Driven Checking Account Growth: A Credit Union's Success Story
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15:15
Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore winning strategies for increasing checking account engagement using AI-driven insights. Join Taylor Malm, Digital Marketing Specialist at P1FCU, and Tomer Borenstein, BlastPoint’s CTO & Co-Founder, as they share exclusive expertise on how financial instit…
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How Financial Institutions Can Gain a Competitive Edge with External Data
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17:29
Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we explore the growing importance of external data in the financial industry. While banks and credit unions have traditionally relied on internal data, today’s rapidly evolving landscape demands a broader, more strategic approach. By leveraging external data—such as…
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The Crucial Link: How Energy Burden and Engagement Impact Customer Satisfaction
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26:38
Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we'll delve into Energy burden, the percentage of household income spent on energy costs, which is more than just a financial metric—it’s a window into the struggles many utility customers face daily. High energy burden disproportionately affects low-income househol…
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Accelerate Liquidity: Top Deposit-Growth Strategies for Credit Unions
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12:16
Did you know that a 2023 NCUA report revealed that deposit growth at credit unions slowed to just 2.2%. As rising interest rates and intense competition put pressure on liquidity, 34% of marketers are prioritizing strategies to grow deposits and strengthen member relationships. In this episode, we explore actionable tactics to address these challen…
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Unlocking Customer Value: The Game-Changing Power of Income Data in Service Provision
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9:09
In this episode, we explore the challenges and opportunities in utilizing modeled income data to drive impact and support vulnerable populations. Learn how this data helps identify and target underserved communities while overcoming its inherent limitations. Plus, stay tuned for upcoming episodes where we’ll dive into breaking down barriers for low…
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Understanding Customer Motivations: The Key to Effective Energy Efficiency Campaigns and strategies
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Did you know that 60% of consumers are more likely to participate in energy efficiency programs when they understand the personal and community benefits associated with energy savings? In this episode, we dive into how understanding customer motivations can boost program enrollment up to 18.9%. Discover the psychological drivers behind decision-mak…
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Enhance Wallet Share with AI-Powered Solutions and Personalized Member Engagement
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8:48
Welcome to the second episode of the BlastPoint Deep Dive Podcast! In this episode, we dive into how AI can boost wallet share by increasing engagement by 271%, and driving a 2.8 times rise in product adoption. We’ll dive into: How AI-powered solutions can drive a 271% increase in engagement and 2.8x product adoption for credit unions. The benefits…
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Predicting Customer Satisfaction (CSAT) at the Household Level
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10:54
Welcome to the first episode of the BlastPoint Deep Dive Podcast! In this episode, we explore how AI can predict customer satisfaction and transform the way businesses engage with their customers. We’ll dive into: How AI helps identify key drivers of customer happiness Practical ways businesses can use AI to improve service and reduce churn Real-wo…
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