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Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 2.5 percent global podcast. Over 250,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels. Catch a live recording: LinkedIn.com/in/ChristophTrappe Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Scott B ...
 
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Jesson Bradshaw, CEO of Energy Ogre, joins me on this episode to discuss the topic. We discuss: What energy innovations are on the horizon How do the stories of those innovations get shaped And more... Join us and check out Jesson's company here: energyogre.com This episode is produced by Trappe Digital LLC and supported by Energy Ogre. --- Send in…
 
Author Drew Neisser joins me to discuss his new book - “Renegade Marketing.” We discuss: Why brands need to be distinctly different. The importance of experimentation. What to do about employee advocacy. And more... Join us and grab his book here: https://amzn.to/3mivlhH --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Matthew Seltzer wrote the book on the topic and joins me on this episode to share how you can ask better questions to do better marketing. We discuss: Why teams struggle to ask good questions. How teammembers can learn to ask better questions. What questions should be asked? And more... Join us and grab a copy of his book here: https://amzn.to/3oe5…
 
Erik Remmel of the Helium Radio Network joins me on this live recording of The Business Storytelling Podcast to discuss the topic. Join us. We discussed: What's the role of internet radio networks? How do they work? Who should broadcast on them? And much more... Check out the network and this show on it here: https://lnkd.in/egJe2wZ4 --- Send in a …
 
Leslie joins me on this live recording of the Business Storytelling Show to discuss "Swagger: Unleash Everything you are and become everything you want." We discuss: What is the new definition of swagger? Why finding and being yourself matters. What are the key blockers to swagger? And more... Join us and grab a copy of her book here: https://amzn.…
 
Jeanette Okwu joins me on this live recording of the Business Storytelling Show to discuss the topic. We discuss: Why brands need to have an influencer strategy How to work with creators How hard is being a creator anyway? How about paying creators? And more... Join us. Connect with Jeannette here: https://www.beyondinfluence.one/ --- Send in a voi…
 
Brent Dykes, author of "Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals" joins me to discuss how to tell effective stories with data. Join us and grab his book here: https://amzn.to/3kKJtk3 --- Send in a voice message: https://anchor.fm/ctrappe/message
 
Headliner is an online software tool that allows the creation of audiograms in no time. Let me show you how it works. Make sure to watch the video version on Spotify or the YouTube version here for the visuals: https://youtu.be/xSt9u4VGP0k?t=28 To check out Headliner: headliner.app --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Syya Yasotornrat joins Christoph Trappe on this live recording of the Business Storytelling Show to share how to choose topics for your episodes and make them interesting. Join us. Connect with her here: https://www.innovationmediaenterprises.com/ --- Send in a voice message: https://anchor.fm/ctrappe/message…
 
Geertrui Mieke De Ketelaere joins me to discuss the topic. Join us and check out her book here: https://amzn.to/2UaxWQK Read more about AI and the customer experience on my blog here: https://authenticstorytelling.net/how-to-make-your-customer-experience-more-human-using-ai/--- Send in a voice message: https://anchor.fm/ctrappe/message…
 
I've been using my new iPhone 13 since it first came out and have some things to share. Let's discuss the following topics of interest to content creators: The camera Battery life Voice strategies And more... Join me and check out the iPhone 13 here on Amazon: https://amzn.to/3ATDv5v (Affiliate link). --- Send in a voice message: https://anchor.fm/…
 
In this era of highly-competitive markets, the customer has quite rightly moved to the forefront of marketers' thoughts. For B2B marketers, where the sales cycle is long, with more than one decision-maker and multiple potential touchpoints, there are additional layers of complexity. So, what's the best way for marketers to overcome barriers and the…
 
How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels?Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audi…
 
Jon is the CMO at Demandbase and joins me on this livestream to discuss the topic. Join us. We cover: The role of tech in account-based marketing What does a successful ABM campaign look like? How to plan the content for ABM campaigns? How to measure the success of your campaigns Top tip for winning with ABM? --- Send in a voice message: https://an…
 
One thing is clear to me: Clear brand stories are better than those wishy-washy, buzzword-filled ones. But how do we create clearer stories and how do those help with the bottom line? Aleya Harris of Flourish Marketing joins me on this live recording of the Business Storytelling Show to discuss the topic.Connect with Aleya here: https://www.flouris…
 
Stephanie Long of Stephanie Marie Marketing joins me to discuss why the technical aspect of search engine optimization also is important to the regular content creator. Connect with her here: https://stephaniemariemarketing.com/ Read this article on how to measure SEO: https://authenticstorytelling.net/measure-seo/ --- Send in a voice message: http…
 
Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions.Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/--- Send in a voice message: https://an…
 
Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visual storytelling tool for all brands and people. Join us.Connect with her company here: https://ninedotarts.com/--- Send in a voice message: https://anchor.fm/ctrappe/message…
 
I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice messages. Let's find out what this new network is all about. I'm joined by Matthew Guay, founding editor at Racket. Join us.Connect with me on Racket here: http://racket.com/ctrappe--- Send in a voice m…
 
Christina Del Villar‘s new book is available for pre-order and covers: “Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deplo…
 
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand. Let's just say they take you under their wings - I mean, their halo. Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/ --- Send in a voice message: h…
 
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected! Chris is a co-founder and chairman of the Subscription Trade Association. We discussed: The history and future of the subscription industry How businesses can use subscr…
 
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue. Join our expert panel as they discuss: Overcoming challenges that sales team face The best ways to grow revenue The sales and marketing alignment Top tips for sales team success Presented by Web Insights. --- Send in a voice me…
 
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset." "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?" Check out his book here: https://amzn.to/3v5TOd6 And join us for the conversation. --- Send in a voi…
 
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us. Connect with Junaid: https://www.linkedin.com/in/superjunaid/ For previous episodes: https://lnkd.in/eiUSn7h --- Send in a voice message: https://anchor.fm/ctrappe/message
 
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