Melhores podcasts sobre Dr Marketing Tips (2024)

1
Adapting to Change: Healthcare Marketing Strategies for 2024 17:26

12d ago17:26

17:26

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract y…

1
Social Media Marketing for Medical Practices: Tips, Content & the Latest Trends 21:37

26d ago21:37

21:37

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to the…

1
When Marketing Meets HR: Changes in Latitudes, Changes in Attitudes 22:34

1M ago22:34

22:34

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR effo…

1
Practice Reputation Management Part 2: Tools to Help You Monitor Your Digital Front Door 22:37

2M ago22:37

22:37

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of DrMarketingTips’ reputation man…

1
Reputation Management (1 of 2): How to Improve Your Practice’s Digital Front Door 24:02

2M ago24:02

24:02

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today’s…

1
Episode 323: Craft the Best Content & Campaigns: AI Prompts for Patient-Centric Healthcare Marketing 19:35

3M ago19:35

19:35

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies fo…

1
Episode 322: The Future of Healthcare Content with AI: Innovation with Authenticity 16:16

3M ago16:16

16:16

How is your content marketing game for your medical practice? It’s shaping into a pivotal time for practices that can create the best content. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing …

1
Master On-Camera Confidence for Healthcare Video Marketing 17:38

4M ago17:38

17:38

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors. …

1
Mastering Event Marketing in Healthcare and How to Engage More Physicians 19:35

5M ago19:35

19:35

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers. From hol…

1
Digital Advertising Decoded: Avoid Ad Denials and Craft Effective Campaigns 17:29

5M ago17:29

17:29

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what’s happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. New privacy restrictions are …

1
How to Leverage AI in Healthcare Marketing 21:48

6M ago21:48

21:48

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI …

1
SEO Mastery: Power Up Your Online Presence and Attract Your Ideal Audience 16:31

6M ago16:31

16:31

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO s…

1
Things to Look for in a Top Healthcare Marketing Agency 17:45

7M ago17:45

17:45

In our newest episode of the DrMarketingTips Show, we’ve invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. Join us…

1
Welcome to WebSights 4:10

7M ago4:10

4:10

Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on w…

1
Safeguarding Your Facebook: What to Do When Hacked 16:31

7M ago16:31

16:31

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient. Tune In to Dis…

1
Mastering Internal Marketing for Medical Practices 20:26

8M ago20:26

20:26

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics. Listen in as Jennifer …

1
How to Choose the Right Giveaways for Any Event: Overdelivering Under Budget 13:18

8M ago13:18

13:18

In this episode, recorded live from this year’s Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. From understanding what's popular today as you prepare for budget season to breaking down why som…

1
Directory Listings Decoded: Boost Patient Acquisition and Loyalty 13:34

9M ago13:34

13:34

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice…

1
Maximizing Your Conference Experience: Tips for Medical Practice Success 9:23

9M ago9:23

9:23

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and …

1
How to Unleash the Power of Artificial Intelligence in Medical Marketing 20:24

9M ago20:24

20:24

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier. In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks. Tune in to this episode to lear…

1
Recorded Live at FLMGMA 2023: The Top 5 Marketing Strategies for Your Medical Practice in 2023 36:57

10M ago36:57

36:57

Join us as we unpack the future of medical marketing, recorded live at FLMGMA’s 2023 Annual Meeting in Orlando, FL. DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medic…

1
7 Employee Engagement Tips to Boost Your Practice’s Culture 23:17

1y ago23:17

23:17

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know. High staff turnover rates are a common issue in the healthcare industry, and a…

1
Referral Marketing in the Digital Age 13:14

1y ago13:14

13:14

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. The hosts give examples of companies in different healthcare areas that have esta…

1
ADA Compliance – Online Accessibility and What It Means for Your Practice 9:44

1y ago9:44

9:44

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online…

1
Artificial Intelligence 101: How to Streamline Your Content Strategies with AI 13:19

1y ago13:19

13:19

There is no question that artificial intelligence is a powerful marketing tool. From targeted advertising to online chatbots, we’ve seen the emergence of AI systems that have rapidly changed the face of medical marketing, offering highly effective strategies for attracting and engaging new patients. With the recent release of ChatGPT, medical profe…

1
Marketing Your New Location Checklist 20:21

1y ago20:21

20:21

As your practice grows, your marketing needs will change. Whether you’re opening a first location or a fifth office, the success of your business will depend on your ability to engage your community, both in person and online. From partnering with local businesses to geofencing ads online, practices have a wide array of useful tools available to pr…

1
2023 Marketing Refresh — Top 5 Strategies for Medical Practices in the New Year 10:25

1y ago10:25

10:25

Out with the old, in with the new. As we kick off 2023, now is a great time for medical practices to refresh their marketing campaigns with some of the innovative strategies and trends that are making waves in healthcare today. How patients find medical services has changed dramatically over the past year—keeping up with these changes means tapping…

1
Year-End Reviews: What Works, What Doesn’t, and How You Can Use Last Year’s Marketing Data to Plan Ahead 23:29

1+ y ago23:29

23:29

The new year is a time for reflection—as medical professionals and healthcare marketers, the end of a cycle is an opportunity for you to take stock of where you are now and use this information to refresh your branding strategy for the coming year. When it comes to planning, your marketing numbers are an invaluable resource—from tracking lead conve…

1
The Future of Video Content and How Practices Can Make the Most of It 14:48

1+ y ago14:48

14:48

With video accounting for nearly 82% of all online traffic, there’s no question that video content is the most popular form of digital media on the internet. Quick, captivating, and informative, it provides a convenient and cost-effective vehicle for medical professionals to engage patients across demographics. From answering FAQs to staff introduc…

1
Exceeding Patient Expectations - How to Improve the Company Culture at Your Practice 20:04

1+ y ago20:04

20:04

Customer service is at the heart of providing a positive patient experience. For medical professionals, this means fostering a company culture that caters to the needs of patients who expect more than just medical services from your practice. From online accessibility to in-person interactions with employees, every step of your patient’s journey is…

1
Recession-Spending - Why You Should Consider Increasing Your Marketing Spend When Others Dial Back 8:24

1+ y ago8:24

8:24

With a potential recession on the way, many medical professionals are looking for ways to cut costs. However, as your competitors dial back their marketing efforts, they leave also behind marketing opportunities that you can leverage to stand out and grow your practice. In the pay-to-play world of online advertising, less spending means less visibi…

1
Recession-Proofing - How to Cut Costs at Your Medical Practice 14:28

1+ y ago14:28

14:28

With rising prices and a potential recession, many medical providers are looking for ways to lower operating expenses while still growing their businesses. As a medical professional, you can take this opportunity to review your costs and take stock of what is making money at your practice. For many providers, their gut response is to cut marketing …

1
Patient Retention - Why Marketing to Existing Patients Matters to the Growth of Your Practice 14:21

1+ y ago14:21

14:21

As a medical professional looking to grow your practice, one of your primary goals is to acquire new patients and maintain a steady flow of new business. However, the other side of patient acquisition is patient retention. Once you have a new patient, what can you do to ensure their loyalty to your practice? As a provider, it’s your job to cater to…

1
DIY Marketing - Top Things You Can Do Right Now to Market Your Practice 28:23

1+ y ago28:23

28:23

As a medical provider, you have more control over how patients engage with your practice than you might think. From social media to Google Ads, there are countless marketing avenues that practices can and should be using to their advantage. In fact, many of these tools you can use on your own and are easily available online - the key is learning ho…

1
Staff Training 101: How to Improve Patient Satisfaction at Your Practice 9:30

1+ y ago9:30

9:30

Online reviews have changed how patients choose their doctors. Negative interactions with staff members are broadcast in real-time to anyone who looks up your practice and can be the determining factor in someone’s decision to contact you for treatment. Providing positive patient experiences is more critical than ever for growing your practice. A r…

1
Understanding TikTok - How Short-form Video Content May Hold the Key to Growing Your Practice 23:23

1+ y ago23:23

23:23

TikTok has nearly unlimited marketing potential for savvy users as a social media platform. According to Forbes, in 2021 alone, the social media giant saw an increase of 656 million new users globally. With over 1 billion active users, TikTok offers direct access to a growing number of potential patients in your area. TikTok is not the only answer …

1
Case Study: How to Uncover Real Digital Ad ROI and Improve Google Listings Overnight 18:26

1+ y ago18:26

18:26

How do you know if your Google Ads are working? What changes can you make to your Google Business Profile listings to show up in more search results (and get more patients to the tune of $245,000 with no direct advertising costs)? We found out in this case study - and we break it all down for you in this episode of the DrMarketingTips Show. Join us…

1
How an Online Quiz Can Revolutionize Your Approach to Patient Acquisition 16:57

1+ y ago16:57

16:57

Lead magnets are quickly becoming one of the most effective tools medical practices can use to break through to new patients. From quizzes to ebooks, consumers gravitate towards interactive content that rewards them for engaging with your marketing material. In fact, 81% of survey takers agreed that interactive content was more likely to grab their…

1
Why Creating a Podcast Might Work for You (or Your Practice) 19:18

2y ago19:18

19:18

More than ⅓ of Americans listen to podcasts regularly, according to recent data from Buzzsprout. Starting a podcast allows individual healthcare providers and medical practices to take advantage of this popularity and connect with patients and partners outside the office. But how do you know if creating a podcast might work for you? From patient ed…

1
Why Price Transparency Matters Now More Than Ever 12:57

2y ago12:57

12:57

Consumers in any industry notoriously dislike surprises. For many of them, the price they will be required to pay for their goods and services is a key factor when choosing where to buy, and if they are caught off guard by hidden expenses, it’s sure to leave a sour taste in their mouths. The healthcare sector is not exempt from the expectation that…

1
Hospitals Continue to Acquire Practices–Is It Really Something to Fear? 13:42

2y ago13:42

13:42

It can seem as though every few months there is a new wave of private practices being acquired by larger healthcare organizations like hospitals–which can be incredibly daunting for the small independent practice treading water to survive. Where will your referrals come from when a hospital network becomes the one calling the shots? How long will y…

1
Using Real-Time Marketing to Elevate Your Medical Practice 15:55

2y ago15:55

15:55

Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful marketing strategy is staying on top of current events and real-time opportunities for your specialty and practice to grab the attention of online audiences. In this episode of the DrM…

1
Tips to Hire (and Keep) The Right Employees at Your Medical Practice 18:14

2y ago18:14

18:14

If you’re reading this, we don’t have to tell you how difficult hiring and retaining employees is in today’s market. To compete, you now have to market your practice to potential employees, just like you market to potential patients. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey discuss how marketing and HR converge to ensur…

1
Online Reviews, Patient Decisions, and What it Means for You 19:35

2y ago19:35

19:35

Patients rely on digital resources 2.2x more than provider referrals when choosing a healthcare provider according to Press Ganey’s Consumer Experience Trends in Healthcare 2021 survey. Today, the modern patient journey is vastly different than it was even a few years ago. In other words, if you want to attract and retain patients you need to ensur…

1
Should Your Practice Get Off Social Media? 13:51

2y ago13:51

13:51

“What worked yesterday doesn’t always work today.” - Elizabeth Gilbert Social media is always evolving, and sometimes the tried and true strategies from just a year or two ago don’t work anymore on the big social media platforms like Facebook, Instagram, LinkedIn, and TikTok. To get real engagement on social media today, you need to invest real tim…

1
Content Creation 101: Producing Content that Drives Appointments 16:10

2y ago16:10

16:10

Content creation for your medical practice can take a lot of forms, so how can you get started and where should you put all this content once you’ve created it? In this episode of the DrMarketingTips Show, Jennifer and Corey share how to produce content that drives appointments at your medical practice without breaking the bank and offer a few exam…

1
[Part 2] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations 46:32

2y ago46:32

46:32

Effective marketing programs today focus on accuracy and access to information, a clean digital footprint and an omnichannel patient experience. Research-based decisions and personalized communication are the key to differentiating from competitors and creating loyalty that drives referrals and word-of-mouth marketing for years to come. This episod…

1
[Part 1] MGMA Virtual Operations Conference: Communications, Marketing, and Community Relations 34:19

2y ago34:19

34:19

According to Press Ganey’s 2021 Consumer Experience Trends in Healthcare report, patients rely on digital resources more than twice as much as provider referrals when choosing a healthcare provider today -- meaning you have to connect with patients when and where they’re ready to make a decision about an appointment. In Part 1 of this two-part podc…

1
Using Marketing to Attract Employees 45:52

2y ago45:52

45:52

The healthcare industry is not immune to what’s been dubbed, “The Great Resignation.” Just about every practice is feeling the pinch that it’s harder to not only find new talent, but hold on to the employees they have. The solution? Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your b…

1
Building Relationships that Last with Conversational Marketing 29:50

2y ago29:50

29:50

Conversational marketing is a patient-centric approach to marketing that relies on, you guessed it, conversations to drive engagement and, ultimately, conversion. This approach has seen success across other industries, but healthcare has lagged behind; so, is 2022 the year where conversational marketing goes mainstream for healthcare marketers? In …

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