Why start from scratch when you can leverage an existing business’s traction and capitalize on its untapped potential? That is the power of entrepreneurship through acquisition. Mike Swigunski, a skilled entrepreneur and globe-trotting author, discovered this for himself while building his portfolio of profitable online businesses. In this episode,…

Two of the fastest ways to grow your business are to increase your customer base and improve your offering to attract higher-value customers. What if I told you there was a way to expand your customer base exponentially and enhance your offering in one clever move? That is what Josh Springer does through the power of acquisitions. Josh is the Head …

The customer is always right. If this is true, then understanding consumer’s opinions and preferences is the secret sauce to success. But how do you ask the right questions to the right people in order to gather this feedback?That’s where John Li comes in. John and his co-founder Justin were scratching their heads over this very question while tryi…

Buying an existing online business is great in theory, but what is the experience actually like in reality?In this week's episode, we chat with Landon Greenhalgh, an entrepreneur who recently took the plunge and acquired his first eCommerce business.Landon walks us through his eCommerce journey so far, from tracking down the ideal business and doin…

Unlocking success on Facebook goes beyond the simple act of launching an ad campaign and hoping for sales to flood in. It’s an art. A magic that only a few Facebook advertising wizards know how to truly unlock.Vincent Nguyen is one of those wizards. As the founder of Growth Ninja, Vincent manages a solo-run, multi-six-figure Facebook ads agency. He…

2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week’s episode, Amazon exp…

We are back with a brand new episode! __________________________________________ Nothing is certain except death and taxes.As a business owner, taxes are a double whammy—they affect both your personal and business life. Imagine working hard to build a business that’s set to change your life when you sell it, only to watch taxes eat away at your pro…

How do you integrate your business into consumers’ lives and have your products playing on their minds, even when they’re not online? Today’s guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing st…

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on. In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes …

In today’s world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers. This week’s guest is Greg Zakowicz, a veteran email marketer and the Sr. eCommerce Expert at Omnisend, an eCommerce marketing automation platform. With 15 yea…

How important is SEO to your business? Great SEO is a primary factor in many online businesses’ success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google’s algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it’s far from that. In fac…

What if I told you that there’s a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time? I’m not referring to huge discounts or expert-level negotiation tactics. I’m talking about the often underestimated element of trust. Doron Wolffberg, SEO expert and co-founder of Cliverse, has bui…

Spotting a promising acquisition is just the beginning. Figuring out how to make that acquisition thrive is a whole new challenge. Dom Wells has cracked the code for both. Dom is the founder of Onfolio, a company that specializes in buying and nurturing profitable online businesses. Since Dom's last appearance on the podcast in October 2022, shortl…

Sometimes, our talents are immediately recognizable. Other times, we accidentally stumble across things we end up being incredibly good at. This is what happened to James Dooley. Initially, he worked as a project manager, seeking a reliable way to generate leads for the business he was part of. He had a website created for that business and stumble…

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market. While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, stor…

Sometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing sy…

While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed st…

Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare. All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, g…

There’s a lot on the line when you buy a business, so you want to make sure you buy a business that is primed for success. An important lesson you need to learn as a buyer is that you can’t take businesses at face value. There’s a lot going on below the surface that you need to uncover. That’s where due diligence comes in. Few people know more abou…

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Na…

This week we are revisiting an extra special episode of The Opportunity podcast. In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, runnin…

In an era where thinking outside the box is paramount, foreign SEO has emerged as a tantalizing strategy for affiliate marketers in search of new frontiers. While foreign affiliate industries are not as established as their English-language counterparts, competition is less fierce and Google algorithm updates are less frequent and hard-hitting. Amo…

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need. But building an agency is no walk in the park. How do you r…

With the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation. This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing. Philipp is a 20-year marketing veteran. H…

Shopify store owners have a whirlwind of responsibilities like managing supply chains, keeping tabs on inventory levels, and staying ahead in a competitive market. It's no wonder that SEO often takes a backseat. In the race for quick results, many sellers lean towards paid advertising, but this week’s guest believes that SEO is the real game-change…