Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
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Amy Porterfield | Online Marketing Expert

Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette. But one often overlooked (and equally important) aspect to a business’ brand is their voice. […] The post #558: What I Include In My Brand Voice Gu…
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Amy Porterfield | Online Marketing Expert

Listen on… How I’ve completely ignored these 4 pieces of popular business advice and still found success Have you ever been given a piece of business advice that makes you roll your eyes? I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years […] The post #557: 4 Popular Pieces Of Business Advice I’m Sick &…
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Amy Porterfield | Online Marketing Expert

Listen on… The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business […] The post #556: How To Take Your S…
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Amy Porterfield | Online Marketing Expert

Listen on… 99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. That’s not an […] The post #555: The Mindset I Adopt When I Don’t Know The First Step & Ha…
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Amy Porterfield | Online Marketing Expert

Listen on… Learn to communicate in a way that converts with one of the top virtual selling experts I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people […] The post #554: Proven Webinar Selling Strategies Tha…
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Amy Porterfield | Online Marketing Expert

Listen on… According to Harvard Business Review, there are toxic effects of branding your workplace a “family” Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ I know I have – and until very recently, I never really put a […] The post #553: Is Calling Your Team Your “Family” Harmi…
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Amy Porterfield | Online Marketing Expert

Listen on… There’s a lot that goes into hiring a content support contractor – here’s where to start If you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. Not only will it allow you to spend more time […] The post #552: How To Find, Hire, & Onboard A Content Supp…
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Amy Porterfield | Online Marketing Expert

Listen on… How going against conventional business wisdom has served Jen Hatmaker really well My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul. I’m not talking about a community that sticks […] The post #551: The Anti-Ni…
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Amy Porterfield | Online Marketing Expert

Listen on… Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done) On any given day, I have a number of apps open on my computer and my phone to help me run my business — from Asana, to Voxer, to Kajabi where I host […] The post #550: The Cost of Context Switching & How You Can Minimize It appeared…
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Amy Porterfield | Online Marketing Expert

Listen on… Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – […] The post #549: Cut Through Th…
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Amy Porterfield | Online Marketing Expert

Listen on… After doing 100 podcast interviews about my new book, here’s what I learned To call the podcast tour I did to promote my book, Two Weeks Notice, a whirlwind would be an understatement. I did 100 podcast interviews (yes, you read that right!) over the course of a few months, traveling […] The post #548: 5 Lessons From The Road: My Podcast…
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Amy Porterfield | Online Marketing Expert

Listen on… My readers give an honest review of my book, Two Weeks Notice Writing a book has been one of the most rewarding experiences of my entire life. Believe me, when I was working a 9 to 5, hustling hard for someone else’s bottom line (from the confines of a cubicle, mind […] The post #547: My Readers Have Spoken: What Two Weeks Notice Meant T…
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Amy Porterfield | Online Marketing Expert

Listen on… When your inner monologue starts to get nasty, remember that YOU ARE ENOUGH I’m going to let you in on something that I don’t really talk about a whole lot. And it’s that I can be downright mean to myself during times when I should be proud of myself. When people […] The post #546: Your Why Is Louder Than Your Worries: How To Overcome Se…
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Amy Porterfield | Online Marketing Expert

Listen on… The step-by-step marketing launch strategy behind my new book, Two Weeks Notice If you had told me years ago that one day I’d be a published author, I probably would have called your bluff. Writing a book — especially one that I know is going to help so many women ditch […] The post #545: Behind-the-Scenes: My 4-Phase Book Marketing Blue…
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Amy Porterfield | Online Marketing Expert

Listen on… The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one […] The post #544: The Pros & Cons Of A Personal Vs. A Company…
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Amy Porterfield | Online Marketing Expert

Listen on… Learn the simple framework for achieving both success and fulfillment As entrepreneurs, we often measure success by how much money we make, how many followers we have on Instagram, or material possessions – because let’s face it, we live in a culture that places a lot of value on those sorts […] The post #543: An Identity Shift To Unlock…
Listen on… Authenticity and the digital world: How to get clear on what you’re all about If you know me, then you know that I have a wildly vocal inner monologue that often tells me things that aren’t true. For instance, when I get a negative comment or criticism online, I’ve got to […] The post #542: Why I Show Up Online As 100% Myself appeared fi…
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Amy Porterfield | Online Marketing Expert

Listen on… Michael Hyatt shares new research from his new book, Mind Your Mindset I’ll be the first one to admit that my thoughts – aka the little voice in my head — have gotten in my way more times than I care to admit. It’s told me terrible stories like, “You’re not […] The post #541: Science-Backed Data On How Thoughts Influence Your Success wit…
Listen on… As tempting as it is to hand-hold, it’s important to set boundaries when it comes to support I’m sure you’ve heard the proverb “If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.” In a […] The post #540: How to Empower Your Students to Build Self-Trust appeared first on Amy Porterfi…
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Amy Porterfield | Online Marketing Expert

Listen on… Online marketing strategies you can use for a wildly successful course launch Warning: This episode is juicy. And when I say juicy, I mean jam-packed with online marketing strategies that you can use to boost enrollments for your digital course in a really big way. In fact, these are the exact […] The post #539: 5 Strategic Launch Pivots…
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Amy Porterfield | Online Marketing Expert

Listen on… Joe Polish shares 10 actionable strategies on how to grow your business network My guest on this episode has been coined as one of the most influential connectors in the world. Known for his ability to connect with almost anyone on the planet, he leverages his networking expertise to bring together […] The post #538: Business Networking …
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Amy Porterfield | Online Marketing Expert

Listen on… The transparent conversation I had with my team after 3 team members quit back-to-back This past year, in a very short period of time, I lost three people on my marketing team. Now, I’ve been a business owner for a while now – and this isn’t the first time that I’ve […] The post #537: How To Have Difficult Conversations With Your Team ap…
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Amy Porterfield | Online Marketing Expert

Listen on… Tangible, actionable strategies to grow your business through video If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either. […] The post #536: 2 Million Followers in 2 Years: …
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Amy Porterfield | Online Marketing Expert

Listen on… 4 things you should always remember when a team member quits In my many years of entrepreneurship, one of the most challenging things I’ve experienced is having a team member quit. If you’ve ever been through this before, I’m sure you can relate. Afterall, your business is your baby – so […] The post #535: Losing An Employee: How To Lear…
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Amy Porterfield | Online Marketing Expert

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […] The post #534: Your A-Z Guide For Creating A Highly Engag…