In this episode, I’m joined by Avital Spivak, an online tech coach and certified business manager, to discuss how heart-centered entrepreneurs can overcome tech overwhelm and use tools to boost efficiency. Avital shares her expertise on aligning technology with your business values, building a solid tech foundation, and approaching tools as trusted…

In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions. They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment. Togethe…

In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change. We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the im…

In this new episode, Sarah sits down with Emily Shull to explore the complex relationship we have with money. They delve into why many people find this topic challenging and stressful, discussing common beliefs and narratives that shape our financial decisions. The conversation highlights how our upbringing and family culture influence our percepti…

In this episode of the Humane Marketing podcast, I’m joined by Pauliina Rasi to explore the art of effortless and authentic social media post writing. We dive into why writing for social media can feel daunting, and how you can overcome those challenges by finding your unique voice and style. Pauliina shares practical strategies for brainstorming f…

I’m back with another short unplugged episode. This time it’s a conversation with Melissa Davis of humanityinc.world and myself around the topic of Niching. Melissa was on the podcast on episode 182. So if you’ve missed that, it’s definitely worth listening to! This was triggered by a meditation I recently posted on Insight Timer, if you’re on ther…

In this episode of the Humane Marketing podcast we dive deep into the transformative power of Human Design with expert Jen Freeman. We'll explore what Human Design is, how it can be specifically applied to business and entrepreneurship, and how understanding your type can help you in making informed business decisions. Jen shares insights on how ea…

Here’s another short episode, a conversation I had with a past participant of the Marketing Like We’re Human, aka the Client Resonator program, Katica Krajinovic. To find out more about the program, go here: http://www.humane.marketing/programPor Sarah Santacroce

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

This week we are joined by the Polly Hearsey to explore the transformation of business towards greater consciousness. Polly shares with us how business can act as a form of consciousness, as well as practical steps for businesses to evolve alongside our growing awareness. We discuss ways to collaborate with nature, the benefits of aligning with nat…

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

In this week’s episode we sit down with Anne Rajoo to explore the concept of Peaceful Productivity. Anne shares the necessary mindset shifts to move from constant busyness to a more serene and effective work approach. We delve into practical strategies for identifying needle-moving actions, delegating tasks, and removing distractions, as well as es…

This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times. Jayne shares insights on how trust shapes a business's reputation and client relationships, offer…

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

In this episode, Sarah sits down with Sophie Lechner to explore how heart-centered entrepreneurs can attract clients on LinkedIn without resorting to spam. Together, they unpack the customer journey and how to craft impactful content that resonates on LinkedIn. Sophie shares her innovative concept of the content wheel, offering practical advice on …

Welcome to another episode, this time with an exclusive update on the forthcoming "Business Like We're Human" book! I’m spilling the beans about the outline of my new and upcoming book: WAKE UP, REIMAGINE, RECALIBRATE, and INTEGRATE. Listen now to dive deep into the essence of "Business Like We're Human" and join the conversation about what it mean…

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

Join us for an enriching conversation on Podcasting to Create Connection with Chrysa Sto. In this episode, we explore the main fears that hold people back, strategies for consistently discovering captivating guests, and how podcasts can seamlessly integrate into your broader business strategy. Discover an often overlooked yet powerful method for fo…

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, joi…

Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas. We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully s…

Welcome to another episode of the Humane Marketing podcast. In this episode, we delve into the realm of humane video with Lou Bortone, exploring how video content can be a powerful tool for authentic connection and trust-building in today's business world. Join us as we uncover the core principles of creating videos that resonate on a deeply human …

In today’s episode we have the pleasure to talk to George Kao, a seasoned entrepreneur and advocate of authentic business growth. George unveils his 111 Formula, a holistic approach designed to cultivate authenticity in entrepreneurship. We explore why George views business as a practice akin to athletics, emphasizing discipline and continual growt…

In today's episode, we delve into "Pivoting for Good". We discuss the impact of purpose-driven pivots, explore non-traditional success metrics, and offer practical steps for entrepreneurs considering meaningful changes. This conversation aims to inspire and guide solopreneurs towards more humane, ethical, and sustainable business practices. Join us…

In today’s episode, we’re diving into the world of pitching, but not as you know it. Forget the dread and discomfort often associated with pitching; with our guest, Rachel Allen, we’re exploring how to turn it into a process of genuine connection and growth. You’ll discover why pitching feels challenging, how to embrace it authentically, and strate…

Allow me a moment to share a bit of context and details about the Marketing Like We’re Human aka The Client Resonator program that's starting again on March 14th. This is my flagship 3month program that is tightly linked to this podcast, because it follows the same framework: the 7Ps of the Humane Marketing Mandala. It’s a deep dive into these 7Ps …

In today's episode I’m welcoming Melissa Davis to talk about how to get clarity and direction in our business by knowing our values. We delve into the crucial process of translating our values into tangible actions and enabling us to authentically 'walk our talk.' Join us as we explore how this deep reflection on our values not only aligns with our…

In today's episode I’m excited to welcome Louise Taylor, a heart-centered marketing expert and a member of our Humane Marketing Circle. Louise brings a wealth of experience from her transformative journey in both corporate and creative realms. In this enlightening conversation, we explore how truly understanding yourself is key to standing out auth…

Welcome back to the Humane Marketing podcast with me, Sarah Santacroce, where we support a business approach that resonates with today's conscious clients through humane, ethical, and non-pushy practices. In this special solo episode, I thought I’d reintroduce myself and share a bit more about who I am. The whole human. So I share a little bit abou…

In this week’s episode, I chatted with Dr. Renée Lertzman, a renowned psychological researcher shaping climate change action through psychology and sustainability. We discussed the theme 'Becoming' and its impact on societal shifts towards sustainable practices and also explored the transformative power of personal change for a more humane business…

Join me and guest Mark Silver in a deep dive into ethical pricing, dissecting models like "pay what you can" and the intriguing "pay from the heart." Mark, drawing from his new book "Heart Centered Business," emphasizes the crucial elements of transparency, balance, and assertiveness in pricing. The discussion explores ethical selling, treating cli…

This week I had the pleasure of delving into a deep conversation with Patrick Geary in our latest podcast episode. Brace yourself for a paradigm shift as we explore the realm of Quantum Marketing. Patrick, a seasoned quantum coach, astrologer, and time magician. In this episode, we redefine success, liberate ourselves from the confines of marketing…

In this episode of the Humane Marketing podcast, we dive into the art of 'Authentic Outreach' with special guest Caroline Leon. We explore how reaching out genuinely can profoundly impact your business, especially for solo entrepreneurs. Caroline, a seasoned business coach, shares practical tips and strategies for making authentic connections, diff…

In this episode of the Humane Marketing podcast, we dive into the ‘P’ of Pricing, exploring the art of authentic pricing conversations and strategies with our guest, Nikki Rausch, CEO of Sales Maven. Our conversation covers essential topics such as whether to list prices on your website, how to approach pricing objections, the delicate balance betw…

In this episode of the Humane Marketing podcast, we venture into the 'P' of People as part of our ongoing exploration of the 7Ps of the Humane Marketing Mandala. Join me in a conversation with Cara Steinmann, the visionary founder of the Ravel Collective and host of the Ravel Radio podcast. Together, we delve into the art of authentic networking, e…

Today's conversation fits under the P of Personal Power If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.mar…

In today's episode, we dive into the P of Passion with our guest, Sophie Lechner, founder of The MAGNET Model. Join us as we explore Sophie's passion, the impact of her passion project, the Marketing Mutiny, and how it all fits into the bigger picture of humane marketing. In this episode with Sophie, we talked about: Her community passion project c…

Join us for another episode as we dive into the world of communities with the Eddy Augusto, the community facilitator of the Humane Marketing Circle. Eddy shares thought-provoking perspectives on the distinction between communities and audiences, drawing from real-life examples, talks about the essence of "Community" and explains the numerous benef…

In today's episode, we sat down with James, a Freelance Web and Graphic Designer based in Bedford, Bedfordshire, who brings a wealth of experience in creating websites for Coaches. During our chat, we covered a lot of useful topics that can really help you level up your coaching website. We started by demystifying the differences between graphic an…

In today’s episode, we delve into the vital “P of Pricing” as we sit down with Patty Block – a business advisor, pricing expert, author, and empowering speaker. In our conversation, we explore the intriguing relationship between broken cookies and our limiting beliefs with pricing, the challenge of being affordable for everyone while avoiding burno…

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings. Using the example of the Hum…

In this week’s episode of The Humane Marketing Show, we have the pleasure of speaking with Tom Greenwood about the concept of a Humane Web. Tom is the co-founder of Wholegrain Digital, a trailblazing digital agency that prioritizes sustainability as a Certified B Corp. Renowned for his expertise in business, design, and web technology's role in add…

In today's episode, we have the honor of speaking with Jeffrey Shaw, an author and advocate for self-employed business owners. Jeffrey is not only the author of the "LINGO" and "The Self-Employed Life," but also the host of the popular podcast with over two-million downloads, and the founder of the Self-Employed Business Institute. In this episode,…

Today I’m talking to Christine, a Humane Marketing Circle member and Creative Start-Up Coach about passion and happiness. Join us for a thought-provoking conversation with Christine Michaelis, author of the book “The Happiness Formula.” We explore the intriguing question of why some business owners find greater happiness in their endeavors than oth…

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control…

In this episode of the Humane Marketing podcast, I talk to Meg Casebolt, founder of Love At First Search, about search engine optimization (SEO) and specifically about Cornerstone content. We discuss the basic steps to optimize a website for search, using empathy in keyword research, whether to aim for high traffic or low competition keywords, how …

Let me tell you about today’s guest, Alexander Inchbald. Alexander is on a mission to help 10,000 changemakers to create their Masterpiece and become Rainmakers. He is the founder of the #Masterpiece Movement, a growing community of pioneers, changemakers, misfits and rebels. Together with other likeminded communities they are creating a system tha…

Miriam Schulman, my guest today, is an artist, author and host of The Inspiration Place podcast. She’s helped thousands of creatives around the world develop their skill sets and create more time and freedom to do what they love. Her signature coaching program, The Artist Incubator, teaches artists go from so-so sales to sold-out collections. After…

Today's conversation fits under the P of People If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1…

Today I’m talking to Julian Crosson-Hill. Julian Crosson-Hill, ACC, is an ICF certified spiritual life coach and human design specialist. Julian’s spiritual journey to answering his spiritual calling has taken many twists and turns over 32 years of seeking. Discovering human design during his spiritual life coach training really impacted that journ…