))
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podc ...
…
continue reading
1
It's Time for Your Content Collaboration (452)
4:30
4:30
Mais Tarde
Mais Tarde
Listas
Like
Curtido
4:30
If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example. Here's more on mxmtoon. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today…
…
continue reading
A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/co…
…
continue reading
Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and re…
…
continue reading
1
How I Started and Sold The Tilt with Simon Owens (449)
45:39
45:39
Mais Tarde
Mais Tarde
Listas
Like
Curtido
45:39
An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fit…
…
continue reading
Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape? By creating content signals. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Chan…
…
continue reading
As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't. Ask yourself where you need to be, for yourself as an individual, and as a creator. Article Link: The Death of the Internet (again) ------- Like this episode? SUBSCRIBE on Apple, Spotify or G…
…
continue reading
This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events ------- Like this episode? SUBSCRIBE on Apple,…
…
continue reading
1
Your Content Is Making a Difference (445)
6:18
6:18
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:18
My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newslet…
…
continue reading
1
The New (Old) Content Entrepreneur Business Model (444)
6:25
6:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:25
The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc …
…
continue reading
It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitnes…
…
continue reading
1
We Need More Focus on Words as Creators (442)
4:49
4:49
Mais Tarde
Mais Tarde
Listas
Like
Curtido
4:49
It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to…
…
continue reading
My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/ Sign up for Content Entrepreneur Expo (CEX) here …
…
continue reading
1
My Top 5 Business Books [the what and why] (440)
11:25
11:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
11:25
I talk about the five business-related books that have had the most impact on my career and life. Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communications - Don Schultz David & Goliath - Malcolm Gladwell Buy my new book, The Conten…
…
continue reading
1
The Secret to Being a Content Entrepreneur [Special Episode] (439)
41:30
41:30
Mais Tarde
Mais Tarde
Listas
Like
Curtido
41:30
A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow. Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/ Buy my new…
…
continue reading
1
Don't Be a Full-Time Content Creator (438)
5:12
5:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
5:12
What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is …
…
continue reading
AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is jou…
…
continue reading
1
Did the Content Creator Bubble Burst? (436)
7:24
7:24
Mais Tarde
Mais Tarde
Listas
Like
Curtido
7:24
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. Read Lexi's LinkedIn post here. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode…
…
continue reading
1
How to Create a Multi-Million Dollar Business from Your Book (435)
43:46
43:46
Mais Tarde
Mais Tarde
Listas
Like
Curtido
43:46
A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this episode, Joe covers: Finding your sweet spot Tuning into your content tilt Building your base Growing your audience Creating and then diversifying revenue Exit or go big Use code JP100 to save $100 off …
…
continue reading
1
David Bowie and Getting Uncomfortable with Content (434)
5:39
5:39
Mais Tarde
Mais Tarde
Listas
Like
Curtido
5:39
An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. See David Bowie Discuss This Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can mone…
…
continue reading
1
Why Billy Joel Started Writing Again (434)
5:03
5:03
Mais Tarde
Mais Tarde
Listas
Like
Curtido
5:03
How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing. Today's episode is brought to you by Memberful. Whether your passion is journal…
…
continue reading
1
Creators Are Failing Because 9 in 10 Make This Mistake (433)
6:29
6:29
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:29
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make this change, and that is why they will fail. Today's episode is brought to you by Memberful. Whether your passion is journalism…
…
continue reading
Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately Assign Housework Get a Password Manager Today's episode is brought to you by Memberful. Whether your pass…
…
continue reading
1
Content Entrepreneurs Are Not Creating Art (431)
5:20
5:20
Mais Tarde
Mais Tarde
Listas
Like
Curtido
5:20
The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by t…
…
continue reading
Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my per…
…
continue reading
1
6 Ways to Rethink Your Content Business (429)
15:11
15:11
Mais Tarde
Mais Tarde
Listas
Like
Curtido
15:11
An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus OPC Adding content pillar projects Plus a bonus idea you won't want to miss! Today's episode is broug…
…
continue reading
