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Do you create ongoing content, such as a blog, and you're struggling to grow your audience? Do you want to market your brand yourself, but you need some guidance? Join Jennifer Rogina of ClearPath Online each week as she covers inbound marketing tips for bloggers and solopreneurs who want to become an SEO know-it-all. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can leverage digital ...
 
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When you’re first starting out with WordPress, it can be confusing to understand when to create a post and when to create a page. Although they may seem similar at first, each has a distinct purpose. Let’s dig into what you need to know about WordPress pages vs posts by outlining the four key differences. View the details here: https://clearpath.on…
 
Choosing a name for your blog can be difficult. Should you think of a clever brand name? Or should your blog name be your personal name? As for most digital marketing questions, the answer is “it depends.” There are pros and cons to consider for each choice. Let’s go over these pros and cons and then discuss when to use a personal name and when to …
 
Let’s start at the beginning. What is a blog? Aren’t blogs those websites people use to talk about themselves and rant? Why would I want one for my business? A blog contains regularly updated informational content which is displayed on a website. The blog article topics are generally related to the overall focus of the website. Of course, you can c…
 
Clear URLs can help both people and search engines better understand what the webpage will be about. But what makes a URL clear? And what is the best URL structure for SEO? Here, I present 10 tips you can follow to create user- and search-engine-friendly URLs. View the details here: https://clearpath.online/resources/best-url-structure-for-seo/…
 
There are hundreds of different domain extensions you can choose from when selecting the domain for your website. They all vary in availability and popularity. How should you choose the right one for your website and which ones are the best domain extensions for SEO? View the details here: https://clearpath.online/resources/best-domain-extensions-f…
 
You know you should have your business on social media networks. You’ve already heard how important social media is, and how every business has to be on social media these days. You’ve played around with social media personally, and might have even created an account for your business on one or two platforms. But what you are missing is a strategy …
 
There are several different platforms to choose from when you’re building your website. A few of the options include WordPress, Squarespace, Wix, and Weebly. But which one is the best platform for SEO? Spoiler, WordPress is the best option. Instead of comparing feature to feature, we’ll explain why WordPress is our platform of choice to create a si…
 
WordPress is a great platform to create your website and optimize it for SEO. It has a vast amount of themes and plugins that allow you to manipulate and customize your site as needed. With that level of customization, comes the potential for issues as well. Though the system can be optimized for SEO, if you aren’t aware of the WordPress SEO basics…
 
Does a business website need a blog? What about an ecommerce site? Is a blog only for personal websites or is there a benefit to having a blog on your business website? Setting up a blog is simple and well worth the time. Here are five reasons why the answer to the question “Should I start a blog for my business?” is a definite yes! View the detail…
 
Google Analytics has released a new version that completely overhauls the system, called Google Analytics GA4. But, what is Google Analytics GA4? This update includes AI, increased security, and a new user interface. We’ll dig into what’s changing, what you need to know, and if it’s worth setting up on your website. View the details here: https://c…
 
There are a few optimizations that can be made to each page on your website to help improve search engine optimization. Follow this on-page optimization checklist to fine tune your article for SEO. View the full article and download the on-page optimizations cheatsheet here: https://clearpath.online/resources/on-page-optimization-checklist/…
 
Staying home with your kids is a privilege that once you’ve experienced it, you don’t want to lose it. But, sometimes finances don’t stretch as far as you’d like and you start trying to figure out how you can bring in some money while still staying home with the kids. The idea of starting a blog that makes money sounds great, and you hear success s…
 
Having the right tool for the job can significantly improve the experience and generally allows you to complete the task quicker and more efficiently. When it comes to digital marketing, there are hundreds of different tools to choose from depending on the task you’re trying to accomplish. It can be difficult to sift through the options and determi…
 
Performing an SEO audit on your website can help uncover items where your website can be improved to increase search engine rankings. An SEO audit leaves you with a checklist of SEO fixes and improvements. We’re going to walk through exactly how to do an SEO audit for your own website. View the full article and download the free SEO audit template …
 
Improving SEO and getting people to visit your website is only half of the puzzle. Once they get there, you want to make sure they convert. Increasing conversion rate should be a priority for your website to ensure you get the most value from the traffic you’re receiving. We’ll outline the conversion optimization tools that will help you identify w…
 
If you’ve looked at your acquisition sources in Google Analytics, you’ve probably seen Direct traffic or (direct) / (none) listed towards the top. What does that mean, where are those people coming from? What is Direct traffic in Google Analytics? Is it possible that many people are directly typing in the URL into the browser? While that’s certainl…
 
You’ve probably heard the term sitemap, but what is a sitemap? A sitemap is a file on your website where you provide information about all of the pages on your website. Sitemaps intended for search engines are called XML sitemaps and they are an important piece of SEO. Let's discuss why you need one and how to make it. View the full article here: h…
 
There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other. They do not rely on each other. However, there are advanced Google Analytics configurations that can be made when these two are use…
 
Creating content is important, but let’s face it, sometimes it’s difficult to come up with new content ideas. When you get to that inevitable stuck point, this list will help trigger your next brilliant content idea. View the full article here: https://clearpath.online/resources/content-ideas/Por ClearPath Online
 
When you’re working on growing an organic audience for your website, SEO is a big deal. And when you sit down and create some goals for yourself and your business, you’ll want to include some goals for SEO. But what does that mean? What should you focus on? Here is how to set goals for SEO. View the full article here: https://clearpath.online/resou…
 
The idea of SEO can be overwhelming in the beginning. The internet is flooded with free marketing resources. And though it’s great to have so much knowledge available, going through countless articles can be daunting and it’s hard to know which are trustworthy. To make it simple, I’ve outlined the SEO basics you should know to get started. And, I’v…
 
If you have a website, you need to leverage digital marketing strategies to grow your organic audience. There are three different paths you can choose to do that. You can hire someone in-house, you can outsource the work to a freelancer or agency, or you can do it yourself. We’re going to discuss the pros and cons of each option to provide a comple…
 
Setting up Google Analytics is simple and a no-brainer for any business. It’s free and provides valuable insights about website visitor activity. Let’s walk through how to setup Google Analytics. We’ll explain the benefits of using Google Analytics and how to get the most value out of it. View the full article with all of the links here: https://cl…
 
The phrase quality over quantity is becoming more prevalent in many different aspects of life including food, exercise, and managing finances. It’s the idea that less can be more, if done right. And this idea is not only applicable, but very important in relation to search engine optimization. So, what does quality over quantity mean for SEO? We’ll…
 
A logo is a critical piece of your business. At a glance, your logo needs to tell people what your company does in a memorable way. Finding the right designer to come up with a logo to match your branding message can be a challenge. This problem can be resolved with a logo design contest. We'll go over how to get the perfect logo for your brand eve…
 
An authentic brand can create loyal customers who keep coming back. Customers who spread your story for you and build your community. Customers who refer you to their friends every time the topic comes up. But what makes a brand authentic? We'll discuss what you need to know to build an authentic brand. View the full article here: https://clearpath…
 
Let’s dig in to every detail you need to know about internal links for SEO. We’ll start by going over what internal links are. Then we’ll review why they matter for SEO. And finally we’ll walk through the method you can use to build out internal links on your website. For text examples and step-by-step directions, view the full article here: https:…
 
Understanding some basic HTML tags for SEO purposes will be beneficial when you’re adding content to your website. Don’t be scared, HTML doesn’t have to be overwhelming and complicated. There are some simple tags that a beginner can learn. These will go a long way when it comes to optimizing your content for SEO. View the full article with text exa…
 
There are two types of data you can collect on your website, qualitative data and quantitative data. Quantitative data includes numerical values and qualitative data includes observed or reported feedback. When these two data types are combined you can better understand how your site can be improved. Find out how to collect qualitative and quantita…
 
Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog. View the full article here: https://clearpath.online/resources/important-google-analytics-metrics/…
 
To get the most value out of Google Analytics, you need to customize it for your business. That means, you need to add goals that matter to your business so the data is meaningful and specific to you. You need to be able to measure metrics that matter. Let’s go over how to set up a goal in Google Analytics so you can make data-driven decisions. Vie…
 
Using Google Analytics for social media metrics will help you understand where you should focus your social efforts. It will help you understand which networks convert and what content has the biggest impact. Social media can be time consuming. And it’s nice to know if you’re on the right path before you get too far. View the full article with all …
 
Search marketers normally focus on optimizing for Google. Since Google has a large percentage of the search engine traffic share, that makes sense. But, how do you rank on Bing? If you optimize for Google will that automatically rank you well on Bing too? And does it even matter? Let’s discuss what you need to know about how to rank on Bing. View t…
 
Everything you need to know about tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data. Here's the full article with the step-by-step guide and all links: https://clearpath.online/resources/tracking-events-google-analytics/Por ClearPath Online
 
So, you have a blog and you want some more traffic. You’ve heard SEO is a good way to get traffic to your blog. But, you don’t know how, you don’t have a team, and you don’t have a budget to outsource it. Can you do it yourself? The short answer is yes. Let’s go over how to do SEO yourself, even if you’ve never done it before. View the full article…
 
Tracking your website data with Google Analytics is a must. But, it will do you no good if you don’t understand the metrics. Knowing where people leave your site is a good place to start. Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. Let's go over what they are, where to…
 
Building your blog, or your entire website, on WordPress is a great option. It offers flexibility, documentation, and a ton of community support. There are thousands of themes and plugins that you can use to create just about any functionality you can think of. But, sometimes the vast number of options available can be overwhelming. To cut through …
 
Marketing personas can be a powerful tool. However, for them to be useful you don’t just make them and check them off the list. You need to keep them in mind any time you write copy. Let’s discuss what a persona is, why you should use one, and go over how to create them. View the full article here: https://clearpath.online/resources/marketing-perso…
 
Building a community on Facebook can be a powerful way to connect with your audience. Talking to people, understanding their pains and frustrations, can be beneficial for product development and growth of your company. But, eventually you get to a point where you want your Facebook fans to be able to easily connect with your website and subscribe t…
 
Do you know who your search engine competitors are? When you try to find SEO competitors you may discover they aren’t who you expect. SEO competitors are competing for search traffic by targeting the same keywords. This means they’re going after the same audience. But, they may not have the same product. Most likely, you’ll find that your SEO compe…
 
Have you ever wondered, should I start a blog? Starting a blog is a commitment. Not only is there some technical setup involved, there’s also a time commitment. Creating content takes time. And, you have to consistently post content to see traction. It can take months or years, and to be successful, you’ll have to stick with it for the long haul. S…
 
One of the most important parts of growing a business is knowing how to prioritize and focus on the tasks that matter most. No one has time to do everything, so how do you know which items are worth your time and should be prioritized? You need to choose your priorities wisely to make the most use of your limited time. And of course, everybody will…
 
Creating quality content takes a considerable amount of time. And the sad fact is, unless you have an enticing title, there’s a slim chance anyone will ever even give it a chance. So, let’s go over a repeatable process you can follow to write catchy titles for blogs. Here's the full article with every link mentioned in this episode: https://clearpa…
 
Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn digital marketing these will help. Here is the full article with links to all of the resources mentioned: …
 
SEO is always changing. And you have limited time. How can you make sure your time is spent focusing on the SEO tactics that matter most? Here are four simple ways you can stay up to date with SEO trends. View the full article here: https://clearpath.online/resources/stay-up-to-date-with-seo-trends/Por ClearPath Online
 
So, you want to optimize your web pages to perform well in search engines and you’ve heard meta tags are an important part. But, what are meta tags? And how do they help SEO? View the code for the meta tags discussed in the episode and see the full article here: https://clearpath.online/resources/what-are-meta-tags/…
 
Sometimes mistakes can be the best way to learn. Making them and learning from your failures is one way to do it. Or, you can learn from the mistakes of others and hopefully avoid making them yourself. In an attempt to learn from others, let’s go over seven mistakes that can lead to failed blogs. Read the full article here: https://clearpath.online…
 
So, you have a website and you already have Google Analytics setup and tracking your data. That’s a great start! But, you want to start tracking more. You want to find out who clicks what on your site and which elements are critical in the conversion process. You’d like to determine which campaigns are performing the best and sending qualified traf…
 
You have a blog. And of course the hope is that you can figure out a way to monetize it. But how? When should you and then how do you do it? Let’s go over how to monetize a blog with WordPress. View the full article with all of the links here: https://clearpath.online/resources/how-to-monetize-a-blog/…
 
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