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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn t ...
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Hitting Product/Market Fit is just the beginning; the real challenge lies in determining your next move. Most tech founders mistakenly chase growth without assessing their existing strengths. In this episode, I introduce the Adjacency Matrix – a powerful framework to identify low-risk expansion opportunities without overreaching. We’ll explore leve…
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The "Growth At All Costs" approach is fading, revealing a staggering truth: only 15% of tech companies sustain growth over a meaningful period. It’s time for a new approach—introducing the Lean Content Engine, a transformative GTM strategy that balances rapid growth with human-centric principles. This episode dives deep into actionable frameworks t…
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Innovation and Entrepreneurship by Peter Drucker
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Are you stuck in a rut with your B2B tech sales cycle? Most founders mistakenly believe that innovation is a gamble. In this episode of the Marketing Execution Podcast, I reveal how a structured approach to innovation, rooted in Peter Drucker's principles, can create a 25% boost in revenue growth for tech startups. We’ll explore Drucker’s actionabl…
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Feeling stuck in your career or personal life? You’re not alone—75% of people experience this at some point. In this episode of the Marketing Execution Podcast, we unveil strategies from Adam Alter's "Anatomy of a Breakthrough" that turn frustration into action. If you listen to the end, you will discover how to redefine success by embracing failur…
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Most B2B tech founders underestimate the power of advertising. In this episode, I reveal how David Ogilvy's principles transformed mediocre ads into revenue-generating machines, showcasing a case where one effective campaign skyrocketed sales by 20 times. By leveraging product research, targeted messaging, and proven frameworks, you can elevate you…
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Gartner - How to Prove the Value of Marketing
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Proving marketing's worth to enterprise leadership is no small feat. In a landscape where 70% of CEOs expect CMOs to drive revenue, relying on outdated metrics like click-through rates won't cut it. Join me, Mark Donnigan, as we explore how to strategically pivot your approach with insights from Gartner's Marc Brown, revealing how to align marketin…
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Words can make or break your marketing strategy. In this episode of the Marketing Execution Podcast, I share how a simple change in languaging transformed a beggar’s empty bowl into a full one, unveiling the power of strategic messaging for tech startups. Learn how to bridge the communication gap that often leaves prospects confused about your solu…
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Are your marketing efforts falling flat because you cannot articulate your brand's story? Discover how to transform your messaging into a compelling story that resonates with the market. In this episode of the Marketing Execution Podcast, we examine Donald Miller's StoryBrand framework, which has aided countless tech companies in increasing engagem…
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Learn the power of first principles to transform your startup's marketing effectiveness. Traditional methods fail to cut through the noise today in many markets, leaving founders and CEOs scrambling. There is good news, however: you can craft unique go-to-market strategies that resonate with your customers by breaking concepts down to their core tr…
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Every tech company, from startups to industry giants, must recognize that technology drives business success. In this episode of the Marketing Execution Podcast, I dive into insights from Marty Cagan and Chris Jones' book "Empowered," revealing that empowering product leaders and their teams can significantly enhance customer experiences and drive …
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Most B2B tech startups struggle with the common belief that a single business model can sustain success. In this episode of the Marketing Execution Podcast, Tim and Lisa reveal how the Business Model Canvas framework can reshape your approach to innovation. I’ve seen companies adopting this flexible model grow customer retention rates by up to 30% …
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In this episode, I break down John C. Maxwell's 16 Undeniable Laws of Communication, revealing how to master public speaking and connect with your audience effectively. Learning how to communicate can enhance your credibility and help you secure that pivotal enterprise deal. This isn't just theory; it’s about actionable insights that have transform…
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Confessions of an Advertising Man Book Review
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Are you tired of ads that fail to connect with your audience? In this episode of the Marketing Execution Podcast, I unveil the secrets of crafting compelling advertisements, drawing from David Ogilvy's timeless wisdom. Discover how Ogilvy's three pillars of effective advertising—honesty, information, and originality—can transform your marketing str…
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Have you ever faced the challenge of launching a tech product that fizzles out before reaching your target audience? In this episode of the Marketing Execution Podcast, I unpack Geoffrey Moore's "Crossing the Chasm" strategy, revealing how to transform early innovation into mainstream success. Companies often fail because they overlook the chasm be…
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Most startups fail not due to product flaws but because they neglect to engineer their market. In this episode of the Marketing Execution Podcast, I unveil a groundbreaking playbook to tackle this challenge. Discover the three pillars—Product Marketing, Demand Generation, and Category Design—essential for creating a Category King that commands 76% …
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22 Immutable Laws of Marketing Book Review
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Ever felt like your product is lost in a sea of competition? Most tech startups mistakenly believe that having the best product guarantees sales, but the truth is, perception trumps quality. In this episode of the Marketing Execution Podcast, I unveil insights from "The 22 Immutable Laws of Marketing," revealing how to position your brand as the on…
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In the race to market, many B2B tech founders overlook a critical strategy: category leadership. Misjudging the dynamics of the Category Lifecycle can cost you your competitive edge. Did you know that companies going public between six and ten years old account for over 95% of tech market value? This episode reveals how to navigate the tumultuous w…
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Category Design & Market Caps IPO Research
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Most tech startups miss the critical IPO window. The 6-10 Law reveals that companies aged 6-10 yield 92% of market cap post-IPO. Join me as I unpack the brain science behind category creation, and discover how aligning your GTM strategy with this unique insight can drastically shift market perception and buying behavior. In this episode, I’ll share…
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Tired of endless lead generation while your competitors own the market? Let me show you how category design helped Qualtrics go from competing with Survey Monkey to creating a $12.5B category. In this episode, we'll explore the frameworks that help companies move beyond lead counting to create the demand that makes everyone chase you. You’ll learn …
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Let me be clear: MBA-driven marketing is dead. Without becoming the Category King, your startup will only battle for scraps. In this episode of the Marketing Execution Podcast, you will learn how defining and owning your market category can drive substantial revenue growth. Category Kings command 76% of market value, so understanding problem-soluti…
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A Marketer's Guide to Category Design Book Review
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Are you stuck in a B2B tech marketing rut, chasing leads while your competitors dominate the narrative? Discover how to flip the script with category design—an approach that could define your company's future. In this episode, Mark Donnigan unveils frameworks used by Category Kings like Qualtrics and C3 AI, showing how they created entirely new mar…
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