Melhores podcasts sobre Market Leader (2024)

1
The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley 47:12

7d ago47:12

47:12

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry. From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initia…

1
Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield 46:46

14d ago46:46

46:46

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps…

1
Commercialising Novel Chemistry | Tim Cesarek 59:36

29d ago59:36

59:36

Join us on this episode of Lab to Market Leadership as Chris Reichhelm interviews Tim Cesarek, CEO of Synata Bio. Tim draws from his vast experience to discuss how to successfully bring novel chemistry innovations from the lab to the market. Learn about the common obstacles that trip up leadership teams, the importance of commercial discovery, and …

1
Doing Business with the Automotive Industry | Dr Andy Palmer, CMG 46:57

1M ago46:57

46:57

In this episode of Lab to Market Leadership, Chris Reichhelm interviews Dr Andy Palmer, CMG, the ‘godfather’ of electric vehicles. Andy's extensive experience as COO of Nissan and CEO of Aston Martin provides a unique perspective on how advanced tech companies can navigate the automotive industry. Discover the secrets to engaging with OEMs, alignin…

1
Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage 51:14

1M ago51:14

51:14

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silo…

1
Academia versus Startup | Dr Priya Perumal 48:05

2M ago48:05

48:05

In this episode of ‘Lab to Market Leadership,’ Dr. Priya Perumal, a leading expert in construction materials and Chief Scientific Officer at C2CA, discusses the contrasts between university labs and startup environments. Learn about the unique challenges and opportunities that come with moving from academia to the commercial sector. Dr. Perumal pro…

1
Product Hunt Launch Secrets: A conversation with Leo Bosuener 41:31

2M ago41:31

41:31

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a …

1
Zero to £22m in Licensing Revenue: Tony Cochrane's Ceres Power Journey 58:35

2M ago58:35

58:35

Generating revenue from the licensing of IP sounds great in principle but is notoriously difficult to pull off – especially for start-ups. On this week’s episode, Chris interviews Tony Cochrane, Chief Commercial Officer of Ceres Power, the UK-based fuel cell company. Tony talks about how he and his team were able to grow from £0 - £22m in licensing…

1
A New Type of Semiconductor Company | Scott White 51:50

2M ago51:50

51:50

In this week’s podcast, Chris Reichhelm speaks with Scott White, the co-founder and former CEO of Pragmatic Semiconductor, one of the UK’s most exciting advanced materials companies. Scott talks us through the 14-year journey, diving into everything from the dynamics of the founding team, technology and scale-up approach, engagement with potential …

1
Why Start-ups Fail to Engage Corporates | Steve Cook 46:52

2M ago46:52

46:52

In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their …

1
The Role of CFO in a Deep Tech Company | Michael Black 1:00:21

3M ago1:00:21

1:00:21

In this episode of Lab to Market Leadership, we delve into the crucial role of a deep tech Chief Financial Officer with our expert guest, Michael Black, CFO of ieso Digital Health. With extensive experience across various deep tech sectors, Michael provides a comprehensive look at the CFO's responsibilities, the necessity of understanding advanced …

1
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears 45:51

3M ago45:51

45:51

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…

1
Graphene Commercialisation: Scaling Advanced Materials | Tony Pearce 57:28

3M ago57:28

57:28

Dive into this insightful episode where Chris Reichhelm interviews Tony Pearce, COO of Paragraf, to discuss the journey of bringing groundbreaking innovations in the advanced materials sector from the lab to the market. Tony explores the critical aspects of scaling up graphene technology, focusing on the importance of early-stage market credibility…

1
Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts 57:32

3M ago57:32

57:32

Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrep…

1
Selecting the Right Deep Tech Startup: A Job Seeker’s Guide | Chris Reichhelm 19:59

3M ago19:59

19:59

Job Seekers! Are you looking to get into the Deep Tech industry? Deep tech recruitment expert Chris Reichhelm talks about what you can do to give yourself the best chance of finding the right role. He delves into the critical steps for aligning your career ambitions with the appropriate phase of startup growth. In this episode, you'll learn: Sector…

1
Defining the Right Problem | Henrik Hagemann from Puraffinity 56:55

4M ago56:55

56:55

Welcome to the Lab to Market Leadership podcast, where we explore the journey of turning advanced science and engineering into market-ready innovations. Join Chris Reichhelm, founder and CEO of Deep Tech Leaders, as he speaks with Henrik Hagemann, CEO of Puraffinity and a Forbes 30 under 30 honoree in 2019. In this episode, Henrik shares insights o…

1
Lab to Market – Bootstrapped | Peter Collins 56:55

4M ago56:55

56:55

In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm talks to Peter Collins, the former CEO of Permasense, an Imperial College spin-out focused on industrial IoT solutions for the oil and gas industry. Peter shares his unique journey of bootstrapping Permasense from its early days in the lab to a successful $50 million exit…

1
Storytelling and GTM Insights through Revenue Ops: Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense 44:26

4M ago44:26

44:26

In this episode, Saima Rashid, an accomplished marketing leader and SVP of Marketing & Revenue Analytics at 6sense, shares her experiences, expertise, and guiding principles in navigating the dynamic world of marketing. From balancing the demands of parenthood with a thriving career to harnessing the power of data-driven strategies, Saima offers va…

1
Lab-to-Market Journey: A Blueprint for Success | Chris Reichhelm 30:12

4M ago30:12

30:12

In this episode of Lab to Market Leadership, host Chris Reichhelm shares Deep Tech Leaders’ blueprint for the Lab-to-Market journey. Chris outlines the three critical phases of the lab to market journey: Solution Definition, Scaling, and Commercialisation. He explains the five key stages—Research, Prototype, Pilot, First of a Kind, and Market Deplo…

1
Personal Values, Mentorship, and Career Growth: Div Manickam’s Journey in Product Marketing 46:33

4M ago46:33

46:33

In this episode, Div Manickam, product marketing leader, product marketing coach, and author defines GTM as a three-letter acronym focused on achieving alignment across stakeholders and teams within a company, particularly when launching new products or entering new markets. Let’s step into the world of product marketing and discover the keys to th…

1
Market Leaders Pod 92: Leveraging Thought Leadership and Data-Driven Strategies with Adrian Lurssen 30:38

5M ago30:38

30:38

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content distributor, empowering professionals to showcase their expertise, gain media attention, and establish authority in their respective …

1
Spotlight on Spinouts 2024 Insights | Chris Reichhelm 13:31

5M ago13:31

13:31

Join us for the debut episode of ‘Lab to Market Leadership with Chris Reichhelm, CEO of Deep Tech Leaders, as we dissect the data from the Royal Academy of Engineering’s 'Spotlight on Spinouts 2024' report. Discover our unique analysis shedding light on why UK startups encounter commercialisation challenges despite their innovative ideas. In this e…

1
Being Customer Obsessed: Insights from Jessica Gilmartin, Calendly’s CRO 50:41

5M ago50:41

50:41

Experiment and learn from failures, rather than seeing everything as either a total win or a total loss. In this episode, Jessica Gilmartin, CRO of Calendly, shares her perspective on defining go-to-market and the importance of coordinating customer-facing teams like marketing, sales, and customer support. Join us to explore the challenges of servi…

1
Market Leader Podcast: Navigating Constructive Pushback: with Matt Plavnick and Robin Davidson 43:25

5M ago43:25

43:25

Join David Ackert in this episode of the Market Leader’s Podcast as he welcomes special guests Robin D. Davidson, Head of Business Development and Communications at Boies Schiller, and Matt Plavnick, Director of Client Development at Wheeler Trigg O'Donnell. They engage in a conversation centered around the concept of "constructive pushback" in leg…

1
People-Centric GTM: Mark Kilen's Framework for B2B Growth 41:42

6M ago41:42

41:42

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolv…

1
“Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne 41:37

6M ago41:37

41:37

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the Legal Marketing Association as they approach their fortieth anniversary in 2025. Highlights include: - Reflections on the evolu…

1
Tailoring GTM Strategies: 2x Founder Rabi Gupta on B2C, B2B2C and Selling to Enterprises 43:10

6M ago43:10

43:10

By delving deep into the nuances of your product, market intricacies, and understanding the needs of your customers, you pave the path to unparalleled success. In this episode, Rabi Gupta, cofounder and CEO of EvaBot (Eva AI) delves into the intricacies of go-to-market (GTM) strategies. With a wealth of experience spanning consumer products, B2B sa…

1
From Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making. 51:32

7M ago51:32

51:32

Growing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Mark…

1
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth 48:13

7M ago48:13

48:13

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for lon…

1
Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell 18:01

7M ago18:01

18:01

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They delve into Kevin's game plan as LMA President, his sharp business approach at his firm, and strategies for post-pandemic growth…

1
Strategizing Go-to-Market Triumphs: Customer Insights, Positioning Strategies, and Sales Enablement Tactics with Priya Doty 49:43

7M ago49:43

49:43

Have you ever wondered how marketing strategies evolve in the face of rapidly changing buyer landscapes? In this episode, Priya Doty, a seasoned product marketing leader, shares the challenges and triumphs of shaping a team to meet the evolving needs of the market. Learn how she transformed a business unit by aligning it with the cloud, the challen…

1
Decoding Product Marketing Success: Data Utilisation, Customer Narravites, Cross Selling, and Overcoming Challenges with Saranaya Ramamurthy 50:45

8M ago50:45

50:45

What does it take to master the intricate art of product marketing? Ever wondered what goes into crafting a compelling product marketing strategy? Or how decision-making delays can be navigated to drive success? In this episode, host, Vijay Damojipurapu, is joined by Saranaya Ramamurthy on the B2B Go-To-Market Leaders Podcast. She is the director H…

1
MLP Episode 88: “Building Community and Personal Growth: Reflections on the 2023 Presidency of LMA” 42:14

8M ago42:14

42:14

In this episode of The Market Leaders Podcast, join host David Ackert and special guest Roy Sexton, Director of Marketing at Clark Hill Law, for a conversation that looks back at the industry trends that defined 2023, Roy’s tenure as the President of the Legal Marketing Association, and where the legal marketing industry is heading in 2024 and beyo…

1
Mastering Software Pricing: Innovation, Agile Business Tactics, and Profit-Driven Pricing with Luke Holman 50:10

8M ago50:10

50:10

Are you prepared for the changing landscape 2024 will bring? Is your business sustainable, agile, and profitable? Set your business's foundations for success this year. I brought Luke Holman to the B2B Go To Market Leaders Podcast to learn how. Luke is a serial entrepreneur and current Chief Innovation Officer of Applied Frameworks. He shares his e…

1
Product Marketing: Saranya Ramamurthy’s Journey Into Her Role, Efforts To Build A Product Marketing Team, And The Role Of A Designer In Marketing 51:09

8M ago51:09

51:09

Are you exploring product marketing? How should you break into the product marketing roles? In this episode, Saranya Ramamurthy, the Product Marketing Director of inFeedo, explains why she shifted from consultant work to product marketing. Saranya also shared her efforts in structuring her product marketing team and the role of the designer in mark…

1
Go-To-Market Success: Pillars Of Empowerment, Mentorship, And The Customer Voice With Gianna Scorsone 39:02

9M ago39:02

39:02

Building successful go-to-market strategies is all about collaboration, respect, and a culture of betterment. It's a journey of breaking down silos and embracing the path to profitability, where every team member's value is celebrated. For today’s episode, we will explore the heart and soul of a thriving go-to-market strategy. Meet our guest, Giann…

1
Cross The Chasm Of Technologies: A Game Plan For Marketing In High-Tech Industries With Geoffrey Moore 47:58

9M ago47:58

47:58

How can you bring your cutting-edge products to a larger market, far beyond the walls of your own industry? Cross the chasm that separates us from the marketplace in today’s episode! Helping you navigate is the legend in the go-to-market world, Geoffrey Moore. He is an American organizational theorist, management consultant, and author of Crossing …

1
Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and..." 24:58

9M ago24:58

24:58

Market Leader’s Podcast Episode 87: “Authentic Leadership: The Power of Purpose and Genuine Connection in Leading Others” with Justin PortazIn this episode of the Market Leader’s Podcast, Justin Portaz, Chief Marketing and Business Development Officer at Jenner & Block LLP discusses authentic leadership and its influence on firm culture.Tune in to …

1
Sales, Mindset, And Impact: Unlock Your Sales Potential With Ian Koniak 51:36

10M ago51:36

51:36

Success isn't just about selling more; it's about becoming more. In this episode, we tackle all about sales, personal growth, and entrepreneurship with Ian Koniak, CEO and Founder of Unlock Your Sales Potential. Ian generously shares his go-to-market strategy for his coaching program and reveals the three levels of offerings that have driven his bu…

1
Leading Others To Success: Building And Scaling Your Marketing Operations With Udi Ledergor 47:28

10M ago47:28

47:28

Gong is a revenue intelligence platform enabling revenue teams to realize their full potential by unveiling customer reality. Today, Gong's Chief Evangelist, Udi Ledergor, shares his secret to leading others to success. As a B2B marketing executive, Udi has showcased his expertise in leading the Super Bowl ad success. He delves into product marketi…

1
MLP Episode 86: “Exploring Business Development Synergies Across Industries” with Diane Paoletta 24:17

10M ago24:17

24:17

In this episode of the Market Leaders Podcast, David Ackert welcomes special guest Diane Paoletta, Director of Marketing at Phillips Nizer. Diane has had a dynamic career, spearheading marketing and business development efforts at multiple professional services firms – from accounting to consulting to legal. David and Diane explore the similarities…

1
Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan 38:28

10M ago38:28

38:28

Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journ…

1
The Aligned Approach: Secrets To Navigating Complex Sales Motions With Gal Aga 36:56

10M ago36:56

36:56

Success in today’s market isn’t about rigid plans, but the ability to adapt and evolve your go-to-market strategy. Our special guest, Gal Aga, co-founder of Aligned, shares his experiences, challenges, and successes in building effective GTM strategies that adapt to changing markets. Gal emphasizes the importance of understanding your Ideal Custome…

1
A Marketing Leader’s Journey In Category Design With John Rougeux 34:28

10M ago34:28

34:28

If you want to specialize your business, this space will provide you with that path. Today’s guest is John Rougeux, an executive member at Pavilion and a partner at Category Design Advisors. From the failures to their success story, John brings us into the domain of category design and what they do in the market to help others become a dominant pla…

1
Clin.AI: Pioneering Automation In Clinical Trials With Kalyan Obalampalli 37:25

11M ago37:25

37:25

Start before you're ready. Entrepreneurship is about embracing uncertainty, trying new things, and learning from every step along the way. In this episode, our guest, Kalyan Obalampalli, discusses the journey of his creation: Clin.AI, a groundbreaking platform for clinical trial vendor selection and management. He reveals the ups and downs, the mom…

1
MLP Episode 85: “SMYKM: How to Win Business through Human Connections” with Sam McKenna 23:46

11M ago23:46

23:46

In this episode of the Market Leader’s Podcast, David Ackert welcomes Samantha McKenna, founder of #samsales, for an insightful conversation centered around creating, leveraging, and maintaining relationships in a hyper-personalized way – by showing them that you truly know them. Samantha and David discuss a wide range of topics around this central…

1
Building A Solid Go-To-Market Engine With David Dulany 35:34

11M ago35:34

35:34

“Sales development becomes the connective tissue between the marketing team and the sales team and even beyond.” This is what the Founder and CEO of Tenbound, David Dulany, highlights in today’s episode. Joining Vijay Damojipurapu, he takes us deep into the world of sales development at Tenbound and how it weaves into their solid go-to-market engin…

1
From FMCG Sales To Factors.ai: Go-To-Market Lessons With Srikrishna Swaminathan 47:04

11M ago47:04

47:04

No one arrives at being a founder without having the experiences that helped shape them. For Srikrishna Swaminathan, being the co-founder and CEO of India-based startup, Factors.ai, is a product of a rich career journey. In this episode, he joins Vijay Damojipurapu to share his story—from starting with FMCG sales to investment banking and eventuall…

1
MLP Episode 84: “Change Agent: Establishing Innovation Goals Within a Law Firm,” with Roberto Pont 17:52

11M ago17:52

17:52

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation within law firms, specifically the use of technology and financial forecasting models, the rise of AI, and how to overcome the …

1
MLP Episode 83: Data-Driven Marketing and BD in the Legal Industry" with Koree Khongphand-Buckman 29:07

11M ago29:07

29:07

This edition of the Market Leaders Podcast features Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner. She joins host, David Ackert, for a conversation on data-driven marketing and business development strategies in the legal industry.Por Ackert

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