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The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Commission Structure for Your Affiliate Program:…
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The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episod…
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Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recruiting, their emails…and let’s be real, it can feel like trying to shout over a crowd of holiday shoppers. So how do you make sure your affiliate program doesn’t get lost in all the holiday clutter? In …
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The holiday season is here and your affiliates need special attention. As an affiliate manager, it's your job to provide them with the support they need. In this episode, I’ll reveal the 7 key strategies to ensure your affiliates thrive during the holidays. Tune in to discover what your affiliates need to make their holiday promotions a hit.…
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Today, I’m pulling back the curtain on the 7 biggest lies people buy into about affiliate management. These myths? They’re program killers. Believing them can sabotage your entire affiliate strategy. But don’t worry—I’m here to debunk them all and share the truth you need to keep your program thriving. Buckle up…you’re about to rewire the way you t…
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Ever thought about getting a job as an affiliate manager? It’s a role that has a lot of people curious...great earning potential, flexibility, and, let’s be honest, it’s a pretty cool gig. If you’ve ever wondered how to get hired as an affiliate manager, this episode is for you. I’m sharing the exact steps to get hired, the skills you need to devel…
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There is a massive shift taking place in the affiliate marketing world. The old way of running affiliate programs is broken. For years, we've seen the signs of change, but now there's a fundamental change happening in how the most successful programs are run. In today’s episode, I’m revealing the new model that's shaping the future of affiliate mar…
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You’ve been there, right? You spend weeks—or even months—finding the perfect affiliate, building the relationship, getting them excited to promote…and then…crickets. No traffic, no sales, no effort. So, what now? How do you turn those inactive affiliates into your top promoters? In this episode, I’m sharing the secrets to wake them up and get them …
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Today, I'm lifting the curtain on some of the most coveted secrets in the affiliate marketing world: the seven strategies that I’ve used to run seven-figure launches. These are the exact tactics that have taken five and six-figure launches and turned them into multi-million dollar successes. I've never shared some of these strategies before, so lis…
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Deciding whether to approve or decline an affiliate can be a tricky process. How do you distinguish between good and bad affiliates? Should you always accept or decline, or is there a middle ground? In today's episode, I’ll walk you through our exact process for evaluating affiliate applications. Listen up to learn how we make these important decis…
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Effective communication with your affiliates is crucial for success. What should you communicate? When is the right time to reach out? And how should you deliver your messages? In this episode, I’ll answer these three critical questions and share strategies to improve your communication with affiliates. Get ready to take your affiliate communicatio…
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So you’ve got some affiliates interested in promoting you. Now what? How do you onboard your affiliates and set them up for success right from the start? That’s what today’s episode is all about. I’ll share the key steps to ensure your affiliates hit the ground running and maximize their potential. Get ready to learn how to create a winning onboard…
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Today, I'm sharing a story I've never shared before...the story of how I took an affiliate program from $15 million to a staggering $325 million annually in just four years. Yes, more than 20X growth in only 48 months. I share everything...all of the basic principles and secrets I've never revealed publicly that worked...and a few things that didn'…
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Struggling to entice affiliates to join your program? Wondering how to create the perfect commission structure? Look no further! In this episode, I share the secrets to creating an irresistible affiliate program by nailing down the right commission strategy. I'll unveil proven techniques to set your program apart, attracting affiliates in droves. P…
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Swipe copy isn't just a vital component...it's the backbone of a thriving affiliate program. However, many programs miss the mark when it comes to this crucial aspect. Join me as we dissect the art and science of creating swipe copy that empowers your affiliates to max out their sales and keep promoting over and over. Get ready to learn the secrets…
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Your affiliate program agreement is one of the most overlooked, but important parts of setting up an affiliate program. I've created affiliate terms and conditions for top affiliate programs like Shutterfly and Adidas and know what every affiliate program needs...and what to avoid. In this episode, I'll show you how to create legally sound contract…
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How do you stay on the right side of the law with your affiliate program? Wondering about the legal ins and outs of running an affiliate program? You're in the right place. In this episode, I will share the essential legal requirements every affiliate program owner needs to know. From compliance to disclosures, I'll help you to keep your program on…
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In the world of affiliate management, building robust relationships with your affiliates is a must. But where do you begin? That's precisely what I'm sharing into today. I share the secrets to building long-lasting connections with your affiliates. From seasoned pros to novices, this episode packs a punch with top-tier strategies designed to propel…
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Curious about the daily grind of an affiliate manager? You're not alone. It's a question I hear often, and for good reason...it's a role shrouded in mystery. Today, I'm peeling back the curtain to give you an inside look at what really goes on in the day-to-day life of an affiliate manager. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a…
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Breaking bad news is never easy, especially when it involves your affiliates. But sooner or later, we all need to know how to deal with challenging situations in our affiliate program. In this episode, I’ll share how to master the delicate art of delivering less-than-ideal updates to your affiliate partners. Learn how to maintain trust, manage expe…
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Want to know how to triple your sales on webinars when affiliates are promoting them? Then you're in the right place because today I'm sharing my secrets for making more sales on your webinars, especially when affiliates are promoting them. These specific strategies have worked for dozens of our clients to triple their webinar sales...and they will…
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Today, we're exploring the darker side of affiliate marketing—fraud, rule-breaking, and shady activities. While it's rare, affiliate fraud can be a costly problem. In this episode, I'll guide you on how to identify affiliate fraud, prove it's happening, and take steps to stop it. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates The 3 Secre…
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