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Business, Jesus and Sweet Tea is a weekly podcast produced and hosted by Heather Heuman and Sweet Tea Social Marketing. The podcast was created for Christian business owners, entrepreneurs and leaders that need help to grow businesses with social media marketing, branding and insight from leading influencers getting results in this ever-changing marketplace. Plus, it has a huge desire to be an encouragement to you to use your gifts and talents from God to shine a light for Jesus in the marke ...
 
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This episode is packed full of really great, insightful nuggets that I am so excited for you to hear. Heather Singleton is a dear gift full of wisdom and I know you will walk away with helpful knowledge on your business journey. We discuss brand strategy and how branding doesn't exist just for those your brand is trying to reach, but branding also …
 
How many times have you gone to Amazon and made a purchase after looking at the reviews? I don't know about you but I rarely buy anything without first looking at the reviews. I don't know those people but the chance of me buying a product with 16,000 reviews vs. 160 is much higher. Your business isn't any different! Having reviews or social proof …
 
I'm so glad we were able to have Brian and Bill on the podcast to talk about using video in your marketing to tell powerful stories. While we believe that the question of whether or not you should utilize video is over (you should be using), the question is now whether or not you want to be using video well. And then, knowing where your audience is…
 
To everyone out there pursuing their dream of building a business that you LOVE that allows you to create the time freedom you desire and that allows you to be fully present to those in your life you love, I want to encourage you, KEEP GOING. I just had my highest invoice of $27K invoice paid in full. Sent the invoice Friday and paid in full Saturd…
 
I am greatly inspired by Lisa's story. Here's a snippet : "I was 7 years old when I decided that it wasn't safe to use my voice. So I stopped. From as young as I can remember, my Dad and Mom fought which often resulted in her being sent to the hospital. It was not until I was in my 20's and in my career that I realized I needed to let go of many li…
 
I love what I do. I love helping other Christian business owners and leaders thrive using the power of social media. If you feel that you are not using social media to the fullest you could be, I want to invite you to check out my 12 month social media mentorship program. Tune into this episode and head over to the website to learn more! www.joinso…
 
Traci was climbing and hustling her way up the ladder of a direct sales company and after the birth of her second child, Traci was diagnosed with Postpartum Obsessive Compulsive Disorder. This began her journey of the importance of mindset and how it affects all areas of lives. In this episode, Traci shares with us her story and how she is now empo…
 
Join my Thrive with Social Media in Business for Christian CEO's & Service-Based Business Owners MASTERCLASS happening this week! You'll learn in 5 days the step-by-step method for increasing your influence, growing an online audience of people that are EXCITED to buy from you so you can scale your impact for Jesus! Don't miss this. THRIVE in busin…
 
Messaging matters and in this episode I'm joined by Jennifer and Heather of Arlington Strategy as they talk about what it takes to market big brands (and by big brands, they're talking about those making impact and reaching people and growing (i.e. you don't have to be Nike). This advice and tips they give is invaluable to anyone looking to see gro…
 
How we show up in business matters. Our mindset matters in business. Do you find yourself looking for the cheapest help when it comes to hiring someone? In this episode, find out why that's a bad idea... ---------------------------------------------------------------------------------- Never in a million years would I have dreamed that God would tu…
 
You're not making enough videos. This is Owen's top mistake that entrepreneurs make when using video and trying to get engagement on YouTube. I loved this episode with Owen. He's a straight shooter (i.e. 'If you can't rattle off 10 topics for video off the top of your head, you're not an expert.') In this week's podcast episode, Owen and I talk abo…
 
Here's a reality check in case you didn't know - you can't do everything in your business. I think *most* of us know this, however, oftentimes we still end up trying to do it all. When it does down to it, trying to do everything in your business is quite counter-productive and will leave you doing less. Delegation is your friend and trusting others…
 
Have you ever experienced the idea tornado? I'm sure you have. You get ready to sit down to create content and you suddenly forget everything you know or wanted to do or the thought you had at the pool the other day but didn't write down. I know we've all been there. That's why I am excited about this podcast episode with Christa Hutchins as she sh…
 
Are you ready to get off the struggle bus? I am not here to sugar coat how to have success using social media OR to make this podcast episode really long. In this SUPER short episode, I'm sharing with you the TOP 2 things you must be doing if you want to see success in your business with social media. It's not rocket science, nor is it hard, but it…
 
Last year when the pandemic hit, SO many businesses were affected - including Crystal Mallari's. In fact, Heather lives in Toronto, Canada and gyms still are not open (at time of recording). In this episode, Crystal and I talk about how she pivoted her brick and mortar business to being strictly online, how she lost 50% of her clients due to the pa…
 
One thing I consistently tell people is that you do not need to be everywhere on social media. Choose which platforms work best for you and where your audience can be found. If one of those places happens to be Facebook, then optimizing your Facebook business page is a key to your success on the platform. I see many pages that are years old that ar…
 
I love Dr. Jen and I am so glad that she has joined me on this episode of the podcast talking about navigating being a women in leadership. What does it look like to lead as a Christian woman and navigate things like fear...of what will people think, making a mistake, dealing with imposter syndrome, loneliness and more. Dr. Jen Bennett is a passion…
 
Does Social Media make you uncomfortable? Many people feel uncomfortable posting 'all the time' on social media. Maybe you're an introvert, maybe it feels too personal, maybe you don't want to annoy people. I hear all sorts of answers. The reality is, social media is an amplifier. When you begin using social media to talk about your business, it wi…
 
If you were to start over in business, what would you want your business to look like? Does it look anything like what you're currently doing? There are so many reasons we can end up in a business that we are simply not that passionate about, whether it's chasing financial goes or listening to others over God and what we know to be true. In this ep…
 
If you've been around the Sweet Tea Social Marketing world for any length of time, you know I'm all about social media marketing. And I'm here to tell you that you can 100% use social media in your business strategy to grow in 2021. It will take time and it will take effort but I know that anyone can do it. Join my free Facebook group for Christian…
 
We all have thoughts about email marketing and we've all been recipients of those sleazy emails that just don't feel quite right. BUT... there is incredible power in using email marketing the RIGHT way and as Abbi states in this episode, when done correctly, email marketing has the ability to turn every dollar spent into $32. WOW! I loved chatting …
 
We are celebrating our 200th episode of the podcast! I seriously cannot believe we've made it this far but I am grateful for this journey and getting to show up each week with special guests providing great content for you. I'm very excited to share with you 15 tips from experts and influencers in the social media space. I asked them to give me 1 t…
 
If you are or have been a parent at some point, I believe you will resonate with this episode. Do you remember when you were sleep training your babies? All 3 of my children were VERY good sleepers from around 4 months old. We had their simple routine each night - new diaper, read a book, drink a bottle, go to sleep. To be honest, this routine woul…
 
Are you on the Clubhouse app? Currently, at the time of recording, the app is only available to those on iOS. However, the app will soon be rolling out to those who have an Android phone as well. What is Clubhouse? This app is an audio-only social platform where individuals can speak and hear on different topics. Just like an social media platform …
 
Niccie Kleigel is one of my favorite people and I'm excited to get to partner with her for an upcoming event and opportunity. Niccie is an author, life & business coach, and speaker who elevates others into THEIR SWEET SPOT where they get more out of life and work because they partner with God, know their divine purpose, and how to tap into all the…
 
Race and racism has been at the forefront of the media for the last year. You can't avoid it, and we shouldn't. However.... as Christians - we do have a different perspective and walk with a different understanding knowing that Christ loves and died for every single person regardless of the color of their skin. God doesn't make mistakes and didn't …
 
We all want to sell more online, right? Selling online doesn't have to be complicated but it can feel overwhelming if you don't know where to start. So I wanted to make make sure you're doing the best you can to be visible and ensure that you are actually showing up and proving to your audience that you're the real deal. Check out this podcast epis…
 
This episode with Troy Sandidge really hit the nail on the head for me. I love his C.L.O.V.E.R. framework - it's simple but powerful and I fully believe that anyone could apply these principles in their business and begin to thrive and have success. Check out this episode and what Troy's framework is all about. Troy Sandidge is a Growth Marketing S…
 
In this episode with Stefanie LaHart, we talk about all things social media platforms. Are any platforms truly dead? Is that even possible? How can you overcome FOMO and finding which platform is best for you. Stefanie LaHart is an expert on the art of building businesses in the golden age of social media. She helps companies grow and become profit…
 
This episode is FIRE! Like seriously, I encourage you to listen and have a pen and paper handy to take notes. While Ryann and I were talking all about SALES we covered a pluthera of things but we heavily focused on this things: The major differences between sales vs. marketing. Why is Ryann so passionate about helping female leaders with sales Th k…
 
I enjoyed this conversation with Dave and I think you will too. If you want to know what to stop wasting your money on with your marketing, be sure to listen to this episode featuring Dave Scott. During our conversation, Dave discusses how businesses need to craft a process, shifts that are happening with paid advertising and making sure that busin…
 
I recently shared on my social media that my husband and I traveled to Los Cabos, Mexico in January for our 18th wedding anniversary. Let me tell you that my DM's on Instagram and Facebook blew up with people asking me for details. So I thought I would create this helpful podcast episode telling you my tips for international travel during COVID-19.…
 
Are you using video in your social media marketing? If you're not - trust me when I say that you are missing out! Video receives exponentially more traction and engagement on social media than any other piece of content. I'm not here to tell you that you're video needs to be perfect but I am here to encourage you to simply get started. Be willing t…
 
I often think back to a conversation I had with someone who was interested in working with me. She was very direct and asked me, 'Heather, why should I work with you?' In that moment, I was caught off guard but tried to give her the best answer that I could. Long story short, we did not end up working together because I could not communicate well w…
 
I remember back to 1993 as I was heading off to college. I had my very first email address and had the ability to go to the computer lab (of all places) and have access to a computer whenever I wanted. Fast forward to today, 2021, and the devices and capability we have to 'get online' is unprecedented. We no longer have to go to a computer lab! All…
 
Cue Cher ... "If I could turn back time...' I've been in the online business world since 2011. I've made mistakes, done things well and learned many things along the way. As I look back on my time building businesses, the thing I wish the most is that I would have dreamt bigger. That I would have believed and trusted in the Lord that He is able to …
 
It's a new year. New opportunities for you to use the gifts and talents and the Christian leadership that God has given to you. Make no mistake about it, there are those who are looking for that Christ-centered leadership that is on your life - maybe they don't even know it. I'm excited about this brand new training - Success with Social Media in B…
 
I'm incredibly grateful for the journey God has had me on with my business. As we near the 200th episode, I'm reflecting on the past 3.5 years of our podcast and the honor I've had to sit and talk with some amazing people - Michael Stelzner, Nicole Walters, Mark Schaefer, Shane Sams and so many others. In this episode, we're going back into the vau…
 
Are you on the new social media app, Clubhouse? In this episode of the podcast, I'm sharing with you my experience and advice on the platform and some tips on how you can utilize it to your benefit in 2021. Join my FREE Facebook group : https://www.sweetteasocialmarketing.com/freegroup
 
We finally made it - it's 2021. How are you feeling about that? I'm grateful for this new year and am hopeful for what God is going to do in my life and business in 2021. In today's episode, I'm sharing with you four tips on how you can generate more reach and revenue in your business this year using the power of social media. It's not rocket scien…
 
Are membership sites the way forward for generating income in 2021? In today's podcast episode, I'm joined by Shane Sams who has created one 7-figure membership site and three 6-figure subscription models that has allowed his family to have the freedom they desired to have outside of a 9-5 job. Tune in for Shane's strategies and encouragement on ho…
 
We made it - the end of 2020. Regardless of where you're ending the year and whether it's been a good or bad year for you, please know this - 2021 can be a different story. Really and truly. I am grateful to get to be in the digital space and provide insight and strategy for Christian business owners to equip them to succeed online with social medi…
 
There truly isn't a shortcut to social media marketing success. It may seem like people are 'overnight successes' but most of the time we didn't see the years of work they put into their business before we saw their success. It may be cliche but utilizing social media marketing is truly a marathon and not a sprint. If you get into it thinking in 1,…
 
It feels that Facebook ads are potentially the single most confusing thing about social media marketing. Would you agree? I'm very grateful for the conversation I was able to have on this episode with Jackie Kossoff. She gives some great tips and insights for beginners and those just starting to get into Facebook ads. Tune in to today's episode if …
 
Can you do business with people who don't think like you? That is probably the question of the ages for us right now when everything in our society feels so polarized and divided. As a Christian and someone who has strong opinions about different topics and ideas, I've genuinely put some real thought into this question. Maybe you find yourself in a…
 
My journey as a business owner hasn't always been an easy one or the conventional one. In 2014, I started out creating my first business in the town I was living in in Kentucky. From there, I started my current business, Sweet Tea Social Marketing. Both of these businesses started with a desire to make extra income for my family, whether it was for…
 
In today's episode I'm joined by Abby Beattie - a musician, music teacher and composer who took a challenge to make an extra $250 in one month and created more than she ever would have expected. I had the joy of hearing Abby's story through a group we're both a part of and I knew I wanted you to guys to hear how Abby maximized this opportunity and …
 
Today's episode is for all the mamas and papas who are running a business and running kids - those chasing dreams and chasing babies. I'm joined by Brittany Bennion who in college had no desire to have children and then life happened and she met her husband and now they have 5 kids! The amazing thing is, Brittany has not had to sacrifice the dreams…
 
In today's episode I am joined by Jessica Freeman of Jess Creatives, a web design agency that focuses on serving her clients well and setting them up for success. We talk about the questions you should and shouldn't ask a web designer, why the differences in pricing and how you can go into a conversation prepared to hire a web designer that's best …
 
Should I have a Black Friday sale? It's that time of year again - Black Friday sales. And this year - many businesses are accommodating for the face that Covid-19 has caused business to change and can no longer have such big crowds in their stores. I've seen companies like Target, that are doing weekly sales for the entire month of November. As tim…
 
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