An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content. Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv. New episodes every week.
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Are you curious about monetizing and leveraging your social presence? The use of social media as a marketing tool has become increasingly important to businesses, including the real estate industry. In episode 6 of The MerrickDamon Show, we link with Tyler O’Brien, a top Social Media Advisor, Model and Influencer. Merrick and Tyler discuss social media and its importance in the real estate world. A wide variety of topics are brought up from Facebook to lead generations, and a lot more! If yo ...
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In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may be competitive, there are still ample opportunities in niche markets and local newsletters. He compares the newsletter space to blogging and podcasting and how those platf…
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Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media
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In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than the typical lifestyle content that dominates many local newsletters. With publications in Ottawa and Vancouver, Sharp emphasizes the importance of quality journalism, which…
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In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025. He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend o…
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Unlocking AI SEO: Five Key Strategies for Creators
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Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches a…
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Building a 6-Figure Local Newsletter
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In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation. He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, an…
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1 Huge Local Newsletter Opportunity for Creators and Business Owners
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Kyle Scott discusses the current landscape of local newsletters, particularly focusing on the platform Beehiiv. He highlights the mistakes many operators make and the significant opportunities available in the local newsletter space. It is exceedingly difficult to earn substantial local advertising revenue. The solution for this is scale. But that'…
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Joe Pulizzi, Content Inc : The Godfather of Content Marketing
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On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more. Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the C…
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Drew Smith, The Liberty Line : From Third-Party Sports Merch To A Full Scale Sports Media Brand
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On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise. Listen now as Dre…
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Doug Gollan, Private Jet Card Comparisons : Monetizing High Net Worth Niches
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On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully …
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Bobby Trosset, Ravens Vault : From NFL Pre Game Show To Full Time Creator
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On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channel…
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John Miller, Scribewise : Leveraging Content to Grow Your Business
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On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience. While not our typi…
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Miles Beckler, MilesBeckler.com : Providing Value To Growing Your Lists & Revenue
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On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube. He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetiz…
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Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures
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On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online bu…
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Ross Pomerantz, Corporate Bro: How Corporate Bro Monetized The Office Experience
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On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley. He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He mone…
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10 Actionable Insights from 10 Episodes (Part 2)
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Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back. These are part two of our…
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10 Actionable Insights from 10 Episodes (Part 1)
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10 Actionable Insights From Our First 10 Episodes (Part 1) Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interv…
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Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool
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On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing. From writing an award-winning commercial at Vaynermedia to interviewing …
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Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success
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On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story. From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his …
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Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions
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On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions. Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquis…
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Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business
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On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job …
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Brandon Perna, "That's Good Sports": The Daily Show meets Sports Center
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On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show. Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products bu…
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Nick Pittman, Norcast TV: Six Figure Income Doing Local Weather Forecasts
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On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app. Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecas…
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Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting
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In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to se…
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Kenny Coleman, Bourbon Pursuit: From Whiskey Podcast To National Bourbon Brand
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Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon bran…
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Kent Auslander, Hot Route Tips: How Madden Freakout Video Helped Launch Premium Subscription Site
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In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the seco…
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Josh Babbitt, The Hackers Paradise: The ROI of Building a Loyal Audience with Honest Reviews
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Josh Babbitt from The Hackers Paradise, a golf enthusiast and product review website, discusses the origins of The Hackers Paradise, how the website and forum operates, the importance of authenticity, rules around which type of sponsorship he'll accept, transparency with your audience about business model, and hosting sponsored events across the co…
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Zero to $25 Million in 2 Years and How You Can Too
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In this episode, Kyle and Jason talk about their journey from a mold infested basement office to a $25 million exit in two years, the goals of the podcast, and the trends online media brands and creators can follow to monetize their audience. Kyle is the founder of CrossingBroad.com. He has more than 10 years experience in online media, e-commerce,…
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Welcome to Monetize Media | Podcast Trailer
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The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports w…
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This is Monetize Media with Kyle Scott and Jason Ziernicki
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The show for creators and new media founders who want to grow and monetize their audience. Featuring interviews with creators, influencers and new media founders about the tools and processes they use to scale an online content business. Hosted by veteran digital media entrepreneurs Jason Ziernicki and Kyle Scott, who sold their network of sports w…
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The Importance of Social Media and How to Monetize it
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Are you curious about monetizing and leveraging your social presence? The use of social media as a marketing tool has become increasingly important to businesses, including the real estate industry. In episode 6 of The MerrickDamon Show, we link with Tyler O’Brien, a top Social Media Advisor, Model and Influencer. Merrick and Tyler discuss social m…
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