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Be inspired to think big and take action to build a profitable online business. Sigrun is a mastermind business coach, TEDx speaker, and the host of the Sigrun Show podcast. She’s the creator of SOMBA, the MBA program for online entrepreneurs, and in only four years she built a multiple 7 figure lifestyle business. Sigrun shares stories, quotes and case studies on how you can create your own lifestyle business. Start listening today!
 
"Sigrun is like the FEMALE James Bond of Online Marketing! ...a True INTERNATIONAL Woman of Mystery...and Inspiration!" - James Wedmore, host of the Mind Your Business podcast. ... Discover through inspiring stories, case studies, and interviews how you can create your own lifestyle business. Sigrun shares the ‘7 Stages of a Profitable Online Business’ and other proven strategies that help you turn your passion into profits. Her featured experts include entrepreneurs like James Wedmore, Kimr ...
 
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show series
 
Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way. You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off. I’ve been there, and in this episo…
 
Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know. Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achievi…
 
Have you ever looked at the achievements of others and thought: If only I could do that, too? Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. Excellence is a way of life. This week, I had a very interesting chat with Juliet Ehimuan about excellence. Juliet leads Google’s business strat…
 
If you’re running an online business, putting yourself out there is necessary to get the visibility, credibility and clients that will make your business grow. However, what immediately comes to mind when thinking about PR is the daunting number of press-releases that get sent out each day and are never read. Marike Frick, my guest this week on The…
 
When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she’d earned back her investment. In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the followi…
 
Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business. In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achievin…
 
Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales. In this episode, she shares how she said goodbye to her corporate job, turned her side-business into h…
 
Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart. In this episode, she shares how she found her life’s purpose while participating …
 
Hannah Mang’s copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn’t new to online business, she started over with building her email list and client base, and created a whole new online c…
 
Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs. In this episode of the 6 Figure Breakthrough Ser…
 
Successful career vs. being a mother? It doesn’t have to be either one or the other. My client Agnieszka Gaczkowska is amazingly successful at doing both. Agnieszka created her first online course with SOMBA in 2017. Today, she’s a serial entrepreneur, author, and a role model for mothers who want more. In this special episode of the 6-Figure Break…
 
Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business. In this special episode of the 6-Figure Breakthrough series, Ingrid s…
 
This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed. My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to. My biggest struggles, setbacks and low po…
 
When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn’t feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses. In this special episode of the 6-Figure Breakthrough …
 
In today’s special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic. Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SE…
 
In this special episode of the 6-Figure Breakthrough series, I’m talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020. Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online busin…
 
Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action? Stories are a powerful way to generate inspiration. That’s why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too. In th…
 
A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big? Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words. Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned…
 
Do you have a compelling vision for your online business? Having a vision doesn’t only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success. Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking…
 
Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don’t even make 6 figures. Why? I’ve worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don’t make more money. In this episode, I share the main reasons why women tend to play it small…
 
Did you know that fear and overwhelm are the two most common reasons why people don’t make their dreams come true? In this episode, I’ll share with you how you can instantly get rid of fear and overwhelm and go after your dreams. “A long to-do list is actually what kills your dream.” - Sigrun In this Episode of The Sigrun Show: Þetta reddast — it w…
 
Why are some people successful in online business and some aren’t? Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million dollar onlin…
 
Produce content. Be consistent. Post every day. Marketing experts have told us over and over again that this is the only way to market our business successfully. Yes, consistency is key. But Ellen Yin, my guest this week on The Sigrun Show, believes that adopting strategies without stopping to think whether they apply to your business and the way y…
 
Even if you love launching, you can’t launch all the time. It would not only exhaust you, but also your email list. So how can you sell between launches? In this episode, I’m sharing 9 simple promotion strategies you can apply to sell between launches. “You should always be seeding – as soon as you finish one launch, you should prepare for the next…
 
One day, my friend Natalie Sisson stood in a park, rain pouring down on her, and cried. She had been feeling down for weeks. What was the matter with her? While she was feeling sorry for herself, a loud, internal voice suddenly told her: Suck it up, princess. She laughed at her own rudeness. Had she really just said that to herself? Then she realis…
 
My clients call me the launch queen. I love launching, and I love teaching my clients how to launch. In January 2021, I finally achieved my launch goal of $1M, and in this episode, I want to share with you what I did and specifically what I did differently from the other launches that I’ve done in the past seven years, which have made me over $8M i…
 
Have you ever been too sick to work over a long period of time? I’ve been sick for over five weeks and I haven’t fully recovered yet. Being unable to work has been difficult for me. When I used to be an employee, being sick didn’t have the same effect on me as it does now. As entrepreneurs, our business depends on us to be there for our clients and…
 
Are you wondering how you can get more media coverage and visibility for your business? Even get featured in publications like Forbes? My friend Selena Soo is a PR expert and the go-to person when it comes to landing publicity for your business. She helped me get featured in Forbes last year, which has really boosted my visibility and brand awarene…
 
A clear message can be the difference between attracting and confusing a potential client. That’s why it’s so important to clarify your message early on. But this is easier said than done. Where do you start when it comes to clarifying your message and making a lasting impression? How do you know if your message resonates with your ideal client? Do…
 
Nobody is born with limitless self-confidence. It’s something you have to work on and build up over years. As entrepreneurs, self-confidence is key to achieving our goals and objectives, yet there are many challenges that can deflate our self-confidence – a negative review, a request for a refund, rejection of any kind. Alda Karen, this week’s gues…
 
Many entrepreneurs want to write a book – I know I do. It’s been on my to-do list for some time. Yet it can feel overwhelming. Where do you start, what do you write about, and how do you get people to read your book? Laura Gale, my guest this week on The Sigrun Show, helps entrepreneurs write, publish and market books that transform their businesse…
 
Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging. Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that no…
 
In this week’s episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he’s interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss. Today, he switched seats to talk to me about his…
 
How inclusive is the business you’re building? This is a question every entrepreneur should ask themselves – in today’s world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day. The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi L…
 
There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can’t find love. While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connectio…
 
Have you hit an income level in your business you don’t seem able to surpass? Are all your launches at the same level and you’re stuck growing them? I’ve been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn’t notice it was there until my head hit the glass ceiling. In his book The Big Leap, Gay …
 
Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers. But if not a freebie, what else will attract the right people to our email list? Allie Bjerk has figured it out. Feeling miserable about her corporate job…
 
Before I officially started my online business, I wasted 18 months overthinking my business idea. I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn’t take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that do…
 
There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services? Prerna and Mayank Malik, my guests this week on the Sigru…
 
2020 is a year for the history books. For some it was the worst year of their lives, for others it was their best year yet. How was 2020 for you? For me, it was my best year ever, both professionally and personally - despite not being able to do a lot of things I love. In this episode, I’m sharing my year in review with you with all the highlights …
 
Do you find it difficult to increase your prices? To charge what you’re worth? I’ve met countless women with money mindset issues. I myself had to change the way I think about money in order to be successful. But this week on the Sigrun Show, my guest’s story goes far beyond that. Ali Katz achieved everything she could have possibly imagined. She g…
 
Do you use Instagram for your business? Instagram has turned into a serious content marketing, networking and audience building tool, yet it can be tricky to figure out how to attract followers and grow your account. Zach Benson, my guest this week on the Sigrun Show, has cracked the code and grows Instagram accounts for a living. After an injury t…
 
How do you feel about Facebook ads? Facebook offers a unique opportunity for online businesses to gain visibility, make sales and get new leads. But when you set up your Facebook ads, there’s a lot of boxes that need to be checked. With both your money and time on the line, there’s not much room for mistakes. Rei Baumeister, my guest this week on t…
 
Is it possible to be successful in love and business at the same time? High achieving women know exactly how to get what they want when it comes to business, but sometimes struggle to have the same success with their romantic relationships. When Sami Wunder was finishing her master’s degree in Germany 10 years ago, she knew what she wanted from lif…
 
Have you ever struggled with your own productivity? Penny Zenker, my guest this week on The Sigrun Show, is a business strategy coach who helps her clients focus on the most important areas to grow their business, be more productive and make more profit. When Penny’s father passed away unexpectedly when she was 19 years old, she learned how to get …
 
When I started my online business, I had no idea I was going to have a multiple 7-figure business 7 years later, or that I would achieve one million in revenue in 4 years. I remember not even having these aspirations. I didn’t see myself as someone who could achieve that. I saw other people doing it, but me? I hadn’t even started my online business…
 
Are you a person who is scared of sales? Many entrepreneurs have brilliant business ideas, but when it comes to selling their services, they are overcome with doubt. They are worried about being too pushy, or charging too much, or being perceived as sleazy. Melissa Pharr, my guest this week on the Sigrun Show, has made it her mission to help women …
 
I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast. Eleanor is a business coach helping women entrep…
 
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