The Sticky Branding Podcast unpacks how to grow a Sticky Brand. Discover best practices, ideas and stories of how small- and mid-sized companies are challenging the giants of their industries to grow remarkable brands. This podcast is unique. There are lots of podcasts from authors, speakers and consultants, but the Sticky Branding Podcast shares real, boots-on-the-ground stories from business owners and CEOs of successful mid-sized companies. You may not have heard of all the brands, but th ...
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Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear
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The repeat purchase rates of most direct-to-consumer brands is abysmal. According to Allan Perrottet, “The average repeat order rate for DTC brands is 11% over an entire lifetime. At T-Bô we have a 30% repeat order rate within 90 days!” The secret to T-Bô’s success is co-creation. T-Bô is the first community-led menswear brand. It has a community o…
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Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
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The companies that act fast and adapt faster have the advantage. Chris White, CEO of Fruitland Manufacturing, comes on the Sticky Branding Podcast. He shares how his company captured market share by moving faster than the competition. When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sal…
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The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith
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28:01
If you’ve had ice cream in any Canadian restaurant, chances are it was made by Central Smith. Central Smith is one of Canada’s largest ice cream manufacturers. Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure…
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Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young
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Marketers can have big ideas and visions for their businesses, but unless they implement those ideas are just dreams. Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy exec…
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Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable
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The digital world is not easy to use for about a billion people! Every day we use tools and technology that seem absolutely intuitive and easy to use — unless you have a disability. Abid Virani, COO of Fable, comes onto the Sticky Branding Podcast to discuss how Fable is working to change that. Fable is an online platform where digital teams can en…
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Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics
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24:39
Learngistics lost 90% of its revenue due to the pandemic. Louis Trahan, founder of Learngistics said, “We had a choice: fight or close. We chose to fight.” Louis joins us on the Sticky Branding Podcast to share how his company came from a crisis to come back. He describes the journey of losing 90% of his revenue, and how they’re now pioneering a ne…
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How to Describe Your Brand in 10 Words or Less — Jeremy Miller Shares How to Achieve Simple Clarity
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26:06
Simple Clarity is the ability to describe your brand and what makes it unique in 10 words or less. That’s easier said than done! It’s amazing how few companies can clearly explain their services. They pontificate and use puffy language, benefit statements, and other phrases to create a value proposition. Nothing will accelerate your marketing more …
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Pioneering Quantum IT Security — Interview with Francis Bellido, CEO of Quantum eMotion
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Quantum eMotion is a publicly-traded company that is transforming the IT security sector with quantum computing. They create algorithms that are virtually unhackable. Francis shares key lessons on leadership, and how to guide a company in a pre-sales state. Francis speaks to the changing security landscape, and how Quantum eMotion’s addresses the g…
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Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young
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“Branding from the inside out” is one of our #1 beliefs at Sticky Branding. In this episode of the Sticky Branding Podcast, Jeremy Miller and Sarah Young discuss why empowering your team is so important. Every great brand is built by people: smart, ambitious, creative people. And it’s a leader’s job to engage their team and draw out each person’s f…
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Prepare Your Marketing for iOS 15 — Interview with Bobby Dietz of ATTN Agency
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In two years Apple has disrupted marketing departments and brands around the world. First with iOS 14 blocking ad tracking, and now iOS 15 is blocking email and website tracking. Jeremy Miller interviews Bobby Dietz, Co-Founder and Partner of ATTN Agency to discuss how to prepare your business for another disruption to digital marketing. Bobby Diet…
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The #1 Priority Is to Keep Your Team Whole — Interview with CEO Derin Hildebrandt of ProjectLine Solutions
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24:45
CEO Derin Hildebrandt says, “Assume your worst. When you assume your worst case, then multiply it. What else do I have to do?” Derin takes a contrarian approach strategy, but it works. In this broad interview, Derin shares how he led ProjectLine Solutions through the pandemic. He also speaks to the shifting landscape of ERP, and how technology give…
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How a Sticky Brand Was Born — with Jeremy Miller and Sarah Young
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Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today. Jeremy shares the core principles behind Sticky Branding. When your customers know your brand, like it, and trust it, they will choose it first. That’s what it means to have a Sticky…
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How to Win When the Playing Field Is Leveled — Interview with Alex Cibiri, CEO of Element Fitness
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Through the pandemic, Element Fitness’s physical operations were closed 410 days out of 486 days. It could have buried the company, but not only did Element survive, it thrived. Alex Cibiri, CEO of Element Fitness, shares how they navigated the crisis to maintain revenue, avoid layoffs, and achieve a 90% member retention rate with a 9.8 Net Promote…
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Leading with Compassion — Interview with Henry’s CEO, Gillian Stein
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On the morning of March 17, 2020 — at the very start of the pandemic — CEO Gillian Stein looked at her COO and said, “We gotta shut this down.” It was not an easy thing to say for a brick-and-mortar retailer. Within 24 hours, Henry’s stores were closed. After a startling 90% drop in revenue, Gillian shares her approach to leadership, navigating the…
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Introducing the Sticky Branding Podcast. Discover best practices, ideas and stories of how small- and mid-sized companies are challenging the giants of their industries to grow remarkable brands. Branding isn’t about logos, taglines, or websites. Branding is about the bond you form with your customers — a bond where they choose you first. When you …
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Introducing the Sticky Branding Podcast: How to Grow a Sticky Brand
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When your customers know your brand, like it, and trust it — they will choose it first. That’s what it means to have a Sticky Brand. In the Sticky Branding Podcast we unpack how companies grow Sticky Brands. You will learn from CEOs and business owners of mid-market companies. This isn't a theory. These companies are challenging the giants of their…
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