Melhores podcasts sobre The Awesome Hour (2021)

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#84 (Rebroadcast): Bayesian Statistics and the Digital Analyst with Dr. Elea Feit 1:05:32

11d ago1:05:32

1:05:32

Every marketer is stuck making decisions under conditions of uncertainty. And statistics is largely about quantifying uncertainty. That’s why we were excited the first time we got to chat with Dr. Elea McDonnell Feit, and equally excited to rebroadcast that episode now! Elea is one of those special teaching professors who is obsessed with bridging …

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#117 (Rebroadcast): What’s in a Job Title? Maybe the Data Shows with Maryam Jahanshahi 1:03:47

25d ago1:03:47

1:03:47

The value of an organization’s data is heavily impacted by how that data gets put to use. And the people responsible for doing that—analysts and data scientists—seem to be perpetually in short supply. As of this rebroadcast, there is ample demand for moderately priced unicorns who have at least five years of experience in SQL, Google Analytics, Pyt…

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#126 (Rebroadcast): When the Data Contradicts Conventional Wisdom with Emily Oster 1:02:46

1M ago1:02:46

1:02:46

One of our all-time favorite episodes was when Emily Oster joined us to talk about data, parenting, economics and analytics. She talked about some of the unexpected (but, in hindsight, not surprising) backlash she received from her first two books that were related to pregnancy and then early childhood. Since the show aired, a pandemic has occurred…

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#70 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader 1:04:45

2M ago1:04:45

1:04:45

Customer-centricity: still an incredibly popular topic inside many organizations, and still regularly misinterpreted as the need to provide a delightful experience for all customers. Dr. Peter Fader’s book trying to correct that misguided understanding was first published in 2012 (an updated edition was published in 2020), and he came on the show i…

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#88 (Rebroadcast): User Research Meets Analytics with Els Aerts 48:58

2M ago48:58

48:58

User research would be a topic worth revisiting even if we weren’t on a hiatus for a bit, and this episode from 2018 embodied many of our favorite aspects of the show: a topic that is analytics-adjacent and worthwhile for analysts to understand, a deeply knowledgeable and enthusiastic guest, and no Michael Helbling. Well, maybe not that last part. …

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#51 (Rebroadcast): The 1-Person Digital Analytics Team 55:51

3M ago55:51

55:51

Many of our listeners have gotten to know the trio of Michael, Moe, and Tim as the forever co-hosts of this podcast. And, our hope is that that’s the case going forward! But, there was a time before Moe was part of the crew. We knew talent when we saw it, so we had her on the show as a guest way back in 2016. That show, it turns out, is just as rel…

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#110 (Rebroadcast): Creating Balanced Teams (and Avoiding Groupthink) with Aubrey Blanche & Alison Vorsatz 1:00:41

3M ago1:00:41

1:00:41

The show is on parental leave for a few months. Neither Michael nor Tim are new parents, so figure it out…or listen to the first few minutes of the show for a few details. We’re working on some exciting things while the show is on a break, and we’re also taking the opportunity to rebroadcast a few of our most popular shows from the last six years. …

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#161: Preparing for Being an OOO Analyst 59:16

4M ago59:16

59:16

As analysts, we often have unique knowledge of the data, specialized responsibilities for data-related deliverables, and an expectation that we’ll be at the ready to dive into high priority requests. What happens, then, when we’re out of the office, be that for a planned vacation, for an unexpected illness, or for bringing a new human being into th…

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#160: Data Reliability and Observability with Barr Moses 1:01:09

4M ago1:01:09

1:01:09

You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you’re torn between hoping that it’s “just a data issue” (which would be good …

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The Digital Analytics Power Hour: Data and Analytics Podcast

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#159: Is Digital Advertising a Bubble Ready to Burst? with Tim Hwang 1:03:08

5M ago1:03:08

1:03:08

As we put the awfulness of 2020 in the rearview mirror, we thought it might be fun to look back to another bleak period: the 2007-2008 financial crisis! Why? Because Tim hasn’t stopped talking about Subprime Attention Crisis—the Tim Hwang book that draws a parallel between the digital advertising ecosystem and the subprime lending crisis from a dec…

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