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Future Of Consumer Marketing

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Conteúdo fornecido por Jeff. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jeff ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In 2017 apps and website have become store front. Home screen are the place for sales and marketing.
  continue reading

111 episódios

Artwork

Future Of Consumer Marketing

updated

iconCompartilhar
 
Manage series 1526088
Conteúdo fornecido por Jeff. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jeff ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In 2017 apps and website have become store front. Home screen are the place for sales and marketing.
  continue reading

111 episódios

Todos os episódios

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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
This is a new series on Consumerism and technology. Amazon Go stores are open now which shows a staggering feat of technology. Understanding consumer pain points is key to acquiring customers. Till now companies used search results and text to model consumer behavior pattern. Now recognizing patterns in video is easier and gives more insight to buying preference. Thanks Listening.…
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Marketing space is changing with the advent of voice and AI. Placing an ad on Facebook or on social media isn't enough. Its about finding patterns in your data and what your consumer prefers.
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Consumers react to pricing and other variables in the economy. By gauging those changes their behavior can be influenced to buy more products. With machine learning the advantage evaluating factors that can affect sale is a big win. Better analysis leads to better solution.
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Pricing is a big variable in analyzing consumer demand. Factors that needs to be considered are Fuel prices, basket of 150 products that are used by the consumer on a monthly basis, inflation, CPI, Unemployment, new movie, holiday season, insurance renewals, healthcare, etc. These variables stifle capital that could have been spend in ecommerce or your product. Demand is predicated on these variables as well.…
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Amazon recently introduced subscription for alexa skills. That signifies a big volume of customers using the platform. Apparently amazon owns 70% of market share in voice space through strategic partnership, Acquisition and open sourcing. They acquired customers through every move.
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Having a great offer and pricing influences customers but lack of capital stifles them. The way around for retail, Grocery and ecommerce store is to have a strategic partnership with credit card companies to give cashback and offers on credit cards so it entices the customers to use it today to grab the advantage and pay back later.…
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Consumer react to every offer, discount and pricing differently. So analyzing their behavior helps to evaluate sales and identify new preference of the consumer to recommend product that will bring value to consumer.
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Demand is dependent how consumers react to different variables that affect them daily from Fuel prices, pricing of basket of products that are purchased weekly like Grocery and food, unemployment, CPI, availability of capital - Credit card offers and cashback.
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
Subscription model to discover food taste by sending 5 to 10 curated food products. Recognizing pattern by which consumers react with machine learning models to curate food and identify taste buds & change in taste over a period of time. This opens up platform to recommend restaurants that might have similar taste or complimentary one.…
 
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Future Of Consumer Marketing
Future Of Consumer Marketing podcast artwork
 
By taking point of sale data and factor that influence customers like fuel price, CPI, unemployment, climate, promotion, depth of discount, pricing etc we evaluate demand and inventory requirement with higher accuracy for perishable products that has a shorter shelf life. Overstocking will not work here, so good model to evaluate metrics is needed. Machine learning has a great solution…
 
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