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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Squeaky Bum Time: A Football World Cup Podcast
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Conteúdo fornecido por RNZ. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por RNZ ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A football podcast covering the latest games and breaking stories during the 2018 FIFA World Cup.
…
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16 episódios
Marcar/Desmarcar tudo como reproduzido ...
Manage series 2410833
Conteúdo fornecido por RNZ. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por RNZ ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
A football podcast covering the latest games and breaking stories during the 2018 FIFA World Cup.
…
continue reading
16 episódios
Todos os episódios
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1 Champions! France Triumph, Croatia Defiant and Pussy Riot Non-Compliant 42:10
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In today's finale, hosts Emile Donovan and Max Towle break down a madcap World Cup final, talk the biggest storylines of the tournament, and pick their favourite goals, players and matches. They're joined in the studio by Mediawatch presenter, Colin Peacock, and Producer Zen, and Iain Macintosh phones in from London one last time.…
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1 SBT: English anguish, Croatian elation, and the final countdown 33:38
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In today's episode, hosts Emile Donovan and Max Towle reflect on England's downfall and look ahead to a final no one saw coming. They're joined by a smug Patrick O'Meara of RNZ, and a despondent Iain Macintosh of the Totally Football Show.
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1 Final Fling: France rolls Belgium & Ronaldo's relocation 28:53
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In today's episode, hosts Emile Donovan and Max Towle welcome back Football Fern Sarah Gregorius, and after weeks of pleading, Producer Zen is allowed into the studio to pontificate about France's 1-0 win over Belgium, to preview England vs Croatia, and to recap the transfer of the summer - Cristiano Ronaldo to Juventus.…
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1 Foursome: Belgium, France, Croatia & England 39:16
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In today's bumper episode, hosts Emile Donovan and Max Towle wrap up the weekend's four quarter-finals, including French fruition, English ecstasy and the end of an unlikely Russian run. They're joined on the line by Irish journalist and a host of the Second Captains football show, Ken Early and France Football correspondent and author, Philippe Auclair, plus RNZ Mediawatch host Colin "98" Peacock is also in the studio.…
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1 Dare to Dream: A World Cup Quarter-Final Preview 27:11
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In today's episode, hosts Emile Donovan and Max Towle weigh up the chances of the eight remaining teams and look ahead to this weekend's quarter final matchups. They're joined by the Yellow Fever's Dale Warburton and The Totally Football Show's Iain Macintosh to debate the merits of jumping on the England bandwagon and to make some more dubious predictions. THE RUNDOWN (3.14)... Is football coming home? (11.00)... Quarter final preview (17.00)... More ill-advised predictions…
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1 Miracle in Moscow: England, penalties & poetry 29:02
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In today's episode, credibility returns to the podcast in the form of Football Fern Sarah Gregorius, who joins RNZ chief executive Paul Thompson to talk about England's long-awaited penalty joy, Sweden's two defensive meatballs and Neymar's histrionics. THE RUNDOWN (1.10)... English penalty joy (12.20)... Neymar flops like salmon, but stings like a bee (20.50)... Emile and Max farewell those to leave us…
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1 A New World Order: Mbappé, Cavani & Croatia 34:49
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In today's episode, hosts Emile Donovan and Max Towle are joined by France Football correspondent and musician Philippe Auclair to talk penalty drama, Spain going for a shockingly early siesta, and his home nation, France, banging four past Argentina and still making winning look difficult. They're also joined by Mediawatch presenter Colin Peacock to look ahead to the games to come.…
In today's episode of Squeaky Bum Time, RNZ's FIFA World Cup podcast, hosts Emile Donovan and Max Towle welcome back The Totally Football Show's Iain Macintosh to talk German despair, English cynicism and to look ahead to the round of 16. Economics correspondent Patrick O'Meara is also in the studio to talk Africa, yellow cards, and pronunciation.…
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1 Escape to victory: Argentina advances & England's chances 32:58
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In the latest episode of RNZ's FIFA World Cup podcast, Squeaky Bum Time, hosts Emile Donovan and Max Towle are joined by business editor and tragic England fan Gyles Beckford, and the BBC's South American correspondent Tim Vickery to talk Argentina sneaking through to the knockout stages, more video technology controversy and a very upsetting complaint.…
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1 Goal Rush: Lukaku, Kane and Kroos Missiles 30:09
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In the latest episode of Squeaky Bum Time: RNZ's FIFA World Cup podcast, hosts Emile Donovan and Max Towle break down the latest results, including late German heroics, Polish despair and the rise and rise of England. They're joined in the studio by the Yellow Fever's Dale Warburton and Stuff football writer Liam Hyslop to make yet more bold predictions that will almost certainly not come true.…
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1 Don’t Cry for Me: Argentina, Australia & weekend preview 34:16
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In this episode Emile Donovan and Max Towle are joined by The Totally Football Show's Iain Macintosh and RNZ Mediawatch presenter Colin Peacock to wrap up the latest World Cup drama, including a shocking Argentinian capitulation. They also look ahead to some tantalising fixtures over the weekend, including crunch time for Germany and Brazil.…
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1 Heroes & Villains: Senegal, Sanchez and the Blue Samurai 33:15
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In the latest episode of Squeaky Bum Time, RNZ's FIFA World Cup podcast, hosts Emile Donovan and Max Towle wrap up the first round of the group stage, and with the help of guests Stuff football writer Liam Hyslop and RNZ Music's Yadana Saw, pick their heroes and villains so far. They also discuss the mess that is women's football, and try to make sense of some stunning upsets.…
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1 Virtual Reality Check: Heroes, hangovers & handballs 31:06
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In episode three of Squeaky Bum Time, hosts Emile Donovan and Max Towle are joined by Football Ferns legend Sarah Gregorius and RNZ's Patrick O'Meara to wrap the weekends action. They dissect the struggles of Germany, Brazil and Argentina, get to grips with VAR, applaud the efforts of Iceland and Australia and salute "the greatest game of all time". Later, the team discuss the rise of the women's game, and introduce Achilles the cat, the latest World Cup clairvoyant.…
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1 Eastern Bloc Party: Robbie, The Russians & Media Scrutiny 32:10
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In this episode of Squeaky Bum Time, hosts Emile Donovan and Max Towle welcome The Totally Football Show's Iain Macintosh, and RNZ's Mediawatch presenter, Colin Peacock, onto the pod to wrap up the latest goings on at the World Cup, including Russia's 5-0 mauling of Saudi Arabia and the strange scenes of the opening ceremony. They also talk Spanish and Portuguese crises and weigh in on England, and the weight of an expectant media and fanbase. Later, they determine which World Cup group has the best cuisine with the help of French "lege" Richard Tindiller.…
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1 2018 World Cup Preview: Football, Fashion & Song 45:24
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The 2018 Football World Cup is almost upon us,so it's time to kick off our special podcast series Squeaky Bum Time.
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